消化所學的東西 的英文怎麼說
中文拼音 [xiāohuàsuǒxuédedōngxī]
消化所學的東西
英文
digest what sb. has learnt-
This thesis divides the study of ad culture into two parts : external study - cultural ad and internal study - ad culture. internal study mainly discusses the question of individualist movement of ad, which is the base and beginning of external study. internal studyis also the field that this thesis will work on. after analyzing a seris of instructive theory that ad experts and ad companies hold. this thesis considers that the operation of modern ad bases on the grasp of the contradiction between production and consumption, which is the premise of the operation of ad. after this, the thesis discusses the questions such as the scientific character of ad ' s persuasion, the state in which medias run, and the essense of this premise
本論文認為廣告文化學的研究應該分為外部研究（文化之廣告）與內部研究（廣告之文化）兩部分，內部研究主要探尋廣告運動個性化的東西，它是外部研究的基礎和起點，也是本論文探討的范圍所在。論文通過對一系列廣告大師及著名廣告公司指導理論的梳理與剖析，認為現代廣告業的運作是建立在對生產?消費矛盾的把握之上的，這是現代廣告業運作的預設前提；在確認了這一前提之後，論文繼而探討了廣告是什麼、廣告說服的科學性、媒體運作的態勢以及這一預設前提的實質等一系列相關問題。
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