渠道管理 的英文怎麼說

中文拼音 [qúdàoguǎnlǐ]
渠道管理 英文
channel management
  • 渠 : Ⅰ名詞1 （人工開鑿的水道） canal; ditch; channel 2 [書面語] （車輪外圈）outer wheel3 [書面語]（盾...
  • 道 : Ⅰ名詞（道路） road; way; route; path 2 （水流通過的途徑） channel; course 3 （方向; 方法; 道理） ...
  • 管 : Ⅰ名詞1 （管子） pipe; tube 2 （吹奏的樂器） wind musical instrument 3 （形狀似管的電器件） valve;...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 渠道 : 1. （引水灌溉的水道） irrigation ditch; canal; channel 2. （途徑） medium of communication; channel
  • 管理 : manage; run; administer; supervise; rule; administration; management; regulation
  1. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  2. Although the management of distribution channel has become more and more important in nowdays economic environment, many inland companies " insufficient carefulness with it and the inadvertence of channels " construction and management lead to the chaos ^ low efficiency in distribution, so does the emit company

    在當前市場經濟環境下，營銷渠道管理的重要性日漸顯著。然而國內企業營銷渠道管理認識不足，企業自身營銷渠道建設與管理疏漏，導致了分銷的混亂與低效。逸美時裝公司也不例外。
  3. The this text combines to skyworth group to put forward the third marketing mode, the concentrating a study from the the angle the of the the appliance business the enterprise manufactory the according to the some key the problems of with the the marketing the outlet management of with the third marketing mode foundation

    本文結合創維集團提出的第三營銷模式，從家電企業製造商的角度，集中探討了基於第三營銷模式基礎上的營銷渠道管理方面的一些主要問題。
  4. Pass in the research to skyworth group to face of inside the analysis of the exterior marketing outlet environment, combine the appliance profession and skyworth group to manage in the marketing outlet of the present condition and existent problem, put forward skyworth group according to the marketing outlet of the third marketing mode creative strategy

    在研究中，通過對創維集團面臨的內外部營銷渠道環境的分析，結合家電行業和創維集團在營銷渠道管理方面的現狀和存在的問題，提出了創維集團基於第三營銷模式的營銷渠道創新策略。
  5. This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co. ltd. through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice, the author has found that the main marketing problems are insufficient depth and scope of the product line, worse channel management, inadequate advertising input, too simple promote ways, the staff lacking systematic marketing knowledge, and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company

    本文以營銷管理為主要研究方向，在相關理論的指導下，以鄭州新視明科技工程有限公司的經營實際為背景，深入分析了國內眼療行業的市場環境和該公司在營銷活動中存在的問題，包括產品線深度、廣度不足；渠道管理不力；廣告投入不夠；促銷方式過于簡單；員工缺乏系統的營銷知識；最重要的是沒有一套系統的適合公司長遠發展的營銷策略。
  6. Upon fruitful analysis of industrial circumstances, this thesis analyzes chengdu ty company ' s sales channel models used in the past time and the channel model of chengdu ty company ' s sales being used at present. it also suggests that chengdu ty co. should adopt a new sales channel model to meet the requirement of the changing marketing surroundings. the contents of this thesis describing are as follows : principle of channel design, selection of sales channel model, option of channel members, management of sales channel, motivation of channel members and performance measurement of sales channel

    本文通過對行業環境的描述和對成都ty公司原有銷售渠道的分析，以成都ty公司在新的市場環境下如何建立銷售渠道為主線，從六個方面進行闡述：銷售渠道的設計原則、渠道模式的選擇、渠道成員的選擇、渠道管理和渠道成員的激勵、營銷流程的管理、銷售渠道的績效評估，從而使渠道網路化，遍及市場各個角落，企業控制渠道，激勵渠道成員，渠道建設達到使「產品無所不在」的終極目的。
  7. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  8. From macroscopical side, the channel management is a development problem of society circulation network ; from microcosmic side, the channel management is the important part of the business enterprise marketing

    從宏觀看，渠道管理是社會流通網路的建設問題;從微觀看，渠道管理是企業營銷的重要組成部分。
  9. The last part emphasizes aili company should reinforce market channel management in reality

    最後部分強調:渠道管理應在公司的指導下統一行動，克服原始的粗放管理。
  10. Support service channel management to review service channel rules of engagement, facilitate service channels operation and minimize service channel conflicts

    服務渠道管理支持，檢驗渠道服務協議規則，促進渠道服務執行，減少矛盾。
  11. From above the paper has basically built up the base of the distribution channel ' s management for the emit company

    通過上述研究，論文初步奠定了逸美時裝公司營銷渠道管理的基礎。
  12. The paper carefully analyzed the status of the emit company > market environmentx competitive conditions purchaser ' s behaviors and integrated them by swot, which offer the base for the channel ' s design and construction ; then introduced the developing status on channel ' s management and analyzed problems existed in channel ' s management of the company

    論文詳細分析了逸美時裝公司狀況與公司產品、市場環境、競爭狀況、購買者行為，並用swot分析方法進行綜合，為營銷渠道設計建設提供了依據；介紹了公司營銷渠道管理發展現狀，分析了公司營銷渠道管理問題。
  13. Through borrowing from the advanced foreign theories and combining with the experience of domestic companies in the construction of sales channels and management. i hope that i can find the mode of sales channels management system with chinese characteristics

    筆者希望通過借鑒國外的先進理論、結合國內企業在銷售渠道的建立和管理方面的經驗教訓，找出適合中國企業特色的銷售渠道管理系統的模式。
  14. This essay in followed by the sales channels management system of south - east motors and will analyze and explain in the following four aspects : 1. several phrases and existing problem in choosing the sales mode by south - east motors. 2. to analyze several problems as follows : the choosing of sales channels members, the dividing of sales channels stages, the resolution of sales channels conflicts, the establishing of prices system, the construction of service system in the future. 3. to analyze the advantages and disadvantages the 4 popularly used sales modes such as buying - off system, sales system, assistant sales system and together with the actual condition of south - east motors sales channels management system, i make sure that assistant sales system will be the future sales channels management mode and development direction of south - east motors

    本文以東南汽車公司如何建立銷售渠道管理系統為主線，從四方面進行分析和闡述：東南汽車公司銷售模式選擇經歷的幾個階段及存在問題；對東南汽車公司在渠道成員選擇、渠道層次劃分，渠道沖突解決，價格體系的制訂、今後服務體系的建立等幾個方面進行分析，分析其存在的問題；從理論上分析目前廣泛採用的代理制、買斷制、經銷制、助銷制四種銷售模式的優缺點，結合東南公司銷售渠道管理系統的實際情況，確定將助銷式作為東南公司今後渠道管理模式的發展方向；通過確定東南公司採用助銷模式，來解決目前東南公司在銷售渠道管理系統所存在的問題。
  15. The huaya plastic company was established in 1994. it is a company that has taiwan capital background. after near 10 years growing and operating, huaya plastic company have formed a successful system about sale channel management. the system have gotten better record in the aspect of raising enterprise market to possess rate and famous degree

    1994年成立的具有臺資背景的華亞公司經過近十年的摸索和操作，形成了具有鮮明特徵的以經銷商制為主導的企業銷售渠道管理機制，該機製成功運轉，在提高企業市場佔有率和知名度方面取得了較好成績。
  16. It seems very young and weak in comparison with the plentiful theories of sales channels construction and several decades " experience of management of foreign vehicle companies. our vehicle companies will be inferior to other foreign competition in the competition. so how to establish the scientific and efficient management mode of sales channels becomes one of the important problems with which domestic vehicle producers are faced

    同國外公司擁有的豐富的市場渠道建立的理論和幾十年的渠道管理經驗相比，顯得十分的幼稚和薄弱，使我國汽車企業在未來的競爭中處於弱勢，因此如何建立科學有效的銷售渠道管理模式成為國內汽車企業所面臨的重大難題之一。
  17. As the construction of our country ' s socialist market economy is going deep and perfect continuously, enterprise sales becomes the crucial point of enterprise development. some western classical theories have been lead into the marketing and construction of sale channel gradually. the theories combined with domestic actual condition and practices, have formed the management mechanism of sale channel that has chinese characteristic

    隨著我國社會主義市場經濟建設不斷深入和完善，企業營銷日益成為企業發展的關鍵所在，企業營銷中的重要環節銷售渠道建設和管理也逐漸引入西方的一些經典理論，並結合國內的實際情況付之實踐，形成了具有中國特色的銷售渠道管理機制。
  18. After discussing changes in consuming structure and consuming psychology in household appliance market in cities, it points out that enterprises should decide on their channel patterns on the basis of their own market position and the centralization of retailing markets and at the same time should cooperate well with the distributors of household appliance chains

    第三章對我國城市家電市場消費結構變化和消費者的消費心理進行分析，並探討了城市家電零售終端的發展趨勢，指出企業應該根據企業自身的市場地位和零售市場的集中程度確定渠道模式，在渠道管理上要處理好與家電連鎖經銷商的關系。
  19. The inquiring object of this paper is the distribution channel of beverage products in domestic food market. the writer reaches the conclusions of the channel management essentiality to this industry and the inevitability of channel reform by analyzing the industrial and consumption characteristics, comparing the channel modes and the market competitive status

    本文是以國內食品行業中飲料產品的分銷渠道為研究對象，通過分析飲料行業的行業和消費特點，對比現有同行業的渠道模式，結合當今市場競爭狀況，總結出分銷渠道管理對此行業的重要性和渠道變革的必然性。
  20. Since 1990, m china has established call card system to help strength the channel management and information collection. since the rapid changing channel character and volume due to marketing background and the strategy of competitors, m china must update the channel strategy to meet the future challenge. predicting the potential of different channel is vital importance in planning

    雖然m公司建立了非常完善的渠道管理系統，但由於市場變化及竟爭對手策略發生改變等因素的影響，渠道會不斷發生變化，因此及時修改和完善渠道管理系統和策略，應對渠道變化所帶來的挑戰就成為m中國在營銷渠道管理方面必須要面對的問題。
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