This paper is a study of strategic management about fujian xunxing group corporation. it includes four chapters as follow : the first chapter has a brief introduction of xunxing corporation, including general situation, developing history, the problems it faces, and the importance of strategic management. the second chapter analyzes external environment, including macro economy analysis, industrial structure analysis and developing trend
本文以福建
潯興集團公司為背景，以戰略管理研究的理論為基礎，分析了
潯興公司面臨的問題、所處的環境、公司發展的戰略以及一些重要的職能戰略，全文結構如下：第一章對
潯興公司作了簡單介紹，包括公司概況、發展歷程、目前面臨的問題以及實行戰略管理的意義。
According to the exterior economics theory, the tradable cost theory, the new competitive economics theory and the new classical divided theory, we research the phenomenon of the industrial cluster in the aid of the positive analysis about zhejiang nanxun in the paper
本文主要以浙江南潯為例，根據馬歇爾的「外部經濟」理論、科斯的「交易費用」理論、波特的新競爭經濟理論以及新興古典分工理論，通過實證分析，來研究產業簇群現象。
