營銷傳播 的英文怎麼說

中文拼音 [yíngxiāozhuànbō]
營銷傳播 英文
emkt
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 傳 : 傳名詞1 （解釋經文的著作） commentaries on classics 2 （傳記） biography 3 （敘述歷史故事的作品）...
  • 播 : 播名詞（姓氏） a surname
  • 營銷 : marketing （ma）
  • 傳播 : 1 （廣泛散布） disseminate; propagate; spread; （over）; diffuse; transmit; run 2 [物理學] propag...
  1. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  2. A tentative analysis of imc application on city marketing

    試論整合營銷傳播理論在城市行銷中的運用
  3. This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact

    本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。
  4. He is a lotus clp and a partner in dejean clemens, a firm that does notes and internet application development and technical and marketing communications

    他是一位lotus clp ，也是dejean & clemens公司的合伙人之一，這家公司從事notes和internet應用程序開發以及技術和營銷傳播。
  5. Third, how to control and audit imc are mentioned

    再次，對整合營銷傳播進行控制與審計。
  6. Integrated marketing communications imc

    解讀整合營銷傳播學
  7. The suggestion of the use of imc strategy in apparel enterprise

    服裝企業品牌建設的整合營銷傳播戰略探討
  8. India based advertising agency focused on outdoor campaigns in indian railway and bus shelters

    -大型戶外廣告和房地產整合營銷傳播為旗艦項目的綜合性廣告公司。
  9. Secondly, its marketing strategy is integrated : the merger of 4c and 4p ( identifying the integration of marketing strategy in the whole process of production ), the integration of domestic and international market resources and channels, the integration of product promotion and elevation of brand value ( promoting its popularity and reliability )

    二是對公司的營銷進行整合。 4c與4p的融合；認清產品階段整合營銷策略；整合營銷傳播維護和提升品牌價值；實行品牌化策略提高品牌的美譽度和忠誠度。
  10. On the transmission and marketing of culture

    文化營銷傳播論
  11. Finally, the article expounds in detail on the overall concept and the seven parts of imc strategy of jiahe moon cake this year, and introduces the main process of identification, implementation and evaluation of imc. after all these analyses, a decision had been made to consistently popularize jiahe " s image as " jiahe moon cakes care for you with choice materials, meticulous baking skills and sincere service "

    最後，詳細地研究了佳禾月餅本年度整合營銷傳播的總體策略和系列分策略的制定、實施與評估，確定以「佳禾月餅，三重真心奉獻? ?用心選料、精心焙烤，真心服務」的一致形象對外整合傳播。
  12. This article studies fujian tea industrial clusters, anatomy the active function of places marketing, bodies in fujian tea industrial development, bring out some countermeasures to improve fujian tea industrial clusters ' competition ability, such as create regional brand, develop regional transmit, innovate tea marketing methods, build open places marketing environment

    本文以福建茶葉產業集群為研究對象，剖析區域營銷主體在茶葉產業集群過程中的積極作用，提出打造區域品牌、開展區域營銷傳播、創新茶葉營銷方式、營造開放的區域營銷環境等途徑來提高福建茶葉產業集群競爭力的對策思路。
  13. This article introduces the history, the present, the prospect and the competition of liquid detergent. on the basis of those, the article analyses the general strategies of organizing the marketing channel of liquid detergent. by analyzing the real cases in shenzhen jieya co. ltd. with swot, it investigates thoroughly into those strategies and the imc strategies based on the channels

    本文在綜述液體洗滌劑這一典型快速消費品類產品的發展歷程、發展現狀、發展前景以及市場競爭狀況的基礎上，分析探討了液體洗滌劑類產品營銷渠道整合的一般策略，同時結合深圳市潔雅實業有限公司的實際案例，運用swot分析，對營銷渠道的整合策略及基於營銷渠道上的整合營銷傳播策略做了深入的研究。
  14. Part two : the plan and execution of imc whether imc could be smoothly carried out depends on the level of the integration of the marketing tools

    整合營銷傳播能否順利首先取決於是否能有效地對廣告，銷售促進，直接營銷，公共關系，人員推銷進行整合。
  15. Marketing propagation includes six sorts of tools : advertisement, sales promotion, direct marketing, human promotion, public relationship, activity marketing

    營銷傳播包括：廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷，六類工具。
  16. Aimed at the consumer ' s needs and desire, advertisement may be regarded as the stimulation of consumer enthusiasm, the motivation of latent consumer consciousness, finally to promote the marketing dissemination of the purchase motion

    摘要廣告可以看成是針對消費者的需要和慾望，刺激消費熱情、調動潛在消費意識，最終促成購買行動的營銷傳播活動。
  17. The author of the article maintains that the best effect of imc relies on five operation characteristics and seven integrated tools, that is to say, advertisement, sales promotion, direct marketing, personnel sales, public relationship, activity marketing, ci and product package

    本文主張要取得整合營銷傳播的最佳效果應該基於該理論運作的五大特徵，有效整合廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷、 ci與產品包裝等七種傳播工具，將傳播資源進行有機的配置。
  18. Theoretically speaking, brand core value is not only the main body of brand equity, but also the brand soul. it is the center of brand marketing and communicating activities. namely, all enterprises should base on brand core value to manage all activities including marketing and communications and build brand equity

    核心價值是品牌的終極追求，是一個品牌營銷傳播活動的中心，即企業的一切價值活動（含所有營銷傳播策略）都要圍繞品牌核心價值而展開，對品牌核心價值體現與演繹，並豐滿和強化品牌核心價值，從而增加品牌資產。
  19. The article also establishes the operation process of the imc of jiahe moon cake and studies the seven concrete methods to integrate, including usp, media mix, merchandising system, affairs marketing, to mold expert " s image, and so on. in addition, it introduces a new marketing method into the moon cake industry, a method that combines oem with mass customization

    並研究了佳禾月餅整合營銷傳播策劃的運作流程和具體方法，即usp理論、媒介組合、導入零售協銷系統、事件營銷、專家形象塑造等方法，還創造性地將反向oem與大規模定製結合的創新方法引入到月餅行業中來
  20. Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc

    主題包括市場營銷的管理，戰略性市場規劃，對競爭對手的分析，市場混亂分析，如何滿足顧客，消費者行為，產品品牌的發展，直銷，定價策略和促銷與整合營銷傳播戰略。
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