營銷和贊助 的英文怎麼說
中文拼音 [yíngxiāohézànzhù]
營銷和贊助
英文
marketing and sponsorship- 營 : Ⅰ動詞1 (謀求) seek 2 (經營; 管理) operate; run; manage Ⅱ名詞1 (軍隊駐扎的地方) camp; barrac...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 和 : 和動詞(在粉狀物中加液體攪拌或揉弄使有黏性) mix (powder) with water, etc. : 和點兒灰泥 prepare some plaster
- 贊 : Ⅰ動詞1 (幫助) help; assist; support 2 (稱贊) praise; laud; commend Ⅱ名詞1 (頌詞) a literary...
- 助 : 動詞(幫助; 協助) help; assist; aid; support
- 營銷 : marketing (ma)
- 贊助 : support; sponsor; donate money assistance; auspices
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The research from the corporate oriented perspective focuses on explaining the evaluation and choice of sports sponsorship plan. most of this kind of research is on establishing the expectations of sports sponsorship in brand management. the expectations include the creation of positive attitude, affect and cognition as well as the exaltation of brand image and associations
本文引入為以往研究所忽視的品牌個性理論和匹配理論,將體育賽事作為獨立品牌實體進行研究,利用品牌個性量表( bps )測量體育賽事和贊助商的品牌個性,通過分析體育贊助營銷中的贊助商和體育賽事在品牌個性上的匹配情況,結合贊助商的贊助目的,評估體育贊助營銷的效果。Taking sc football club as an example, this dissertation discusses from marketing view how a professional football club, while in current environment, shall work on marketing and how to build football attraction to the public by delivering the best satisfaction to the football fans, sponsors and medias, so that the club image can be promoted and the sales revenue of the club products can be generated
本文以sc足球俱樂部為例,從市場營銷的角度探討了職業足球俱樂部應如何立足現有環境開展市場營銷運作,在最大化滿足球迷、贊助商和媒體滿意度的基礎上吸引公眾對足球的關注,從而提升足球俱樂部的形象並增加俱樂部產品的銷售收入。
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