營銷學原理 的英文怎麼說

中文拼音 [yíngxiāoxuéyuánlǐ]
營銷學原理 英文
principles of marketing
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 學 : Ⅰ動詞1 （學習） study; learn 2 （模仿） imitate; mimic Ⅱ名詞1 （學問） learning; knowledge 2 （學...
  • 原 : Ⅰ形容詞1 （最初的; 原來的） primary; original; former 2 （沒有加工的） unprocessed; raw Ⅱ動詞（原...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 營銷 : marketing （ma）
  1. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  2. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  3. The delegation received training in combined forms of classroom lectures and field tours in five locations in western canada. they studied basic facts about canadas agriculture, especially the agriculture and livestock in three western provinces, canadas agricultural policies and legislation, its agricultural policy framework and protective organizations ; pfras duties and internal structure ; prairie protection and pasture management, land utilization plans, dry land agriculture and protective cultivation ; public land administration ; agriculture credit policy and rules ; use and management of organic fertilizer ; agriculture technical extension ; gender issues ; farm produce marketing, and ; coal mine land reclamation

    通過聽取講座，重點學習了加拿大農業特別是西部草原三省農牧業的基本概況農業政策和立法農業政策框架保護性組織機構草原農場恢復管理局的職責與內部結構草原保護與牧場管理土地利用規劃旱地農業與保護性耕作公共土地管理農業信貸政策和農業借貸規則有機糞肥的利用與管理農業技術推廣社會性別問題農產品營銷以及煤礦復墾等方面的內容。
  4. Take certain of scholarship and function as guide thought, and applies the common principles of the marketing and managing largely in the specified field of design so as to make it applicable to the designers and design management

    以一定的學術性和實用性為指導思想，大量地將營銷學、管理學的普遍原理運用於設計這一專門領域，使其適用於設計人員及設計管理者。
  5. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world

    我們同樣也會使用案例分析法來說明營銷學中的原理並把理論應用到實際生活中。
  6. The second part is on managerial economics report of which the topic is " analysis of supply and demand of petroleum in china ( 1993 - 2002 ) ". the third part is on marketing management of which the topic is " analysis on marketing strategy of new beijing newspaper "

    至於團體作品方面，第二和第三部份將是分別研究「管理經濟學」和「營銷管理」為題的「中國原油供求（ 1993 - 2002 ） 」和「新京報營銷策略分析」 。
  7. First, the production demand forecasting system is founded, and these models are realized with vc + + program, and the defect in traditional arithmetic is mended. the second, the system dynamics model of swellfun ' s manufacturing and managing cycle is set up, and the influence upon manufacture planning by every factor of marketing is analyzed. thirdly, the system dynamics model of raw material is based and realized with vc + + program

    首先是建立了產品的需求預測模型系統，用vc + +語言設計實現了多種預測模型，改善了傳統模型演算法的不足；其次是建立了生產經營循環系統動力學模型，分析了公司銷售政策中的各種因素對于生產經營規劃的影響；第三是利用系統動力學的原理及mrp理論，建立了原材料庫存的系統動力學模型，並用visualc + +實現了該模型。
  8. On the basis of the gathering the background material of the flavours and fragrances industry and analyze the marketing strategy of the baihua flavours and fragrances company ltd., the writer give the idea and give the new marketing strategy and hope it will help the company future " development

    本文採用實證性的分析研究方法，搜集大量有關該行業的背景資料，運用市場營銷的科學原理，剖析了廣州百花香料股份有限公司當前的營銷策略，提出自己的見解，對百花香料公司當前不適應的市場營銷策略進行調整，期望對公司未來的發展有所幫助。
  9. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  10. The paper can be divided into four chapters : the first chapter introduced the background for app to carry on green marketing. in the first part, it expounded the theoretical basis for green marketing, including the emergence of green marketing concept, the details, characteristics and necessity for enterprises to develop green marketing ; in the second part, it presented the development background of app and its contribution in introducing green papermaking into china ; in the third part, it elaborated the strategic significance of green marketing for app, i. e. not only meeting the demand of enterprises ’ long - term development but also the demand of social development ; in the fourth part, it discussed the choice of app to invest in market and analyzed china ’ s market structure, raw material structure, development bottleneck and market opportunity of top - level paper

    再次，根據金光紙業的實際情況及綠色營銷的相關理論指導，對金光紙業開展綠色營銷提出了相關建議，包括:綠色產品研發、清潔生產、綠色產品推廣、綠色品牌的實施計劃等一套完整的綠色紙業計劃;通過產品線全面策略、專業化策略、延伸策略等進行綠色紙業產品組合策略實施並按照管理學上的「 5r 」操作原則實行全面管理和渠道管理;通過對各綠色營銷子系統的協調控制，以期達到綠色營銷整體績效最優;最後對金光紙業各品牌進行全面整合，使品牌資源累計共享，提高在市場上的競爭力。
  11. After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies

    筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。
  12. Through changing directly with the original data of business - distribution management of power supply bureaus and realizing the in - time, accurate and reliable management and supervise to all of the company, all kinds of stat. analysis reports forms can be made. the forecast of load can be realized in order to support the foundation for the market exploitation, scientific making - decision

    通過直接與供電局營銷管理信息系統的原始數據交換，實現對全電業局營銷情況及時、準確和可靠的掌握和督管，並以此為基礎可生成各種統計分析報表，實現負荷預測，為營銷市場開發、領導科學決策提供依據，最終全面實現領導輔助決策系統。
  13. Starting with the feasibility research of the development of these souvenirs, the paper attempts to define tourist souvenirs and other relevant concepts firstly, and then endeavors to put forth the overall developing pattern and the specific developing paths on the basis of the synthesis of an abundance of knowledge in numbers of fields, such as the study of tourist resources, marketing, psychology, aesthetics, advertising, folklore and ecology. apart from the theoretical contribution, the paper also bothers to carry out a case study of the development of tourist souvenirs in chongyi, jiangxi province, the home to bamboos, namely, the bamboo village, aiming at making a profound exploration in the aspect

    本文從竹鄉旅遊紀念品開發的可行性出發，對旅遊紀念品及其相關概念的界定作了初步探討，對其開發的理論基礎、開發原則進行了初步的研究:將旅遊資源學、市場營銷學、心理學、美學、廣告學、民俗學等學科應用於其開發中，提出了旅遊紀念品的開發模式，並設計了開發竹鄉旅遊紀念品的具體途徑:以江西崇義為例，結合資源與市場的開發進行了深入探討。
  14. Secondly, on the basis of the current state of non - life insurance companies ’ premiums receivable in china, the author analyses the characteristics, the damages and form styles of premiums receivable

    第三部分主要是從經濟學的角度，運用供求機制和競爭機制原理。分別從保險市場模式、險種結構分佈、營銷渠道選擇三個方面對
  15. At present, the view of academic and business focus more attention on the recognition of customer relationship management and its communication from marketing, corporation management and informatics, lacking of study from public relations, it does n ' t recognize that public relations between corporation and customer is the nature of customer relationship management, which leads to the bias on the whole recognition of the nature mind and strategy of customer relationship management, it ca n ' t learn that the core of customer relationship management is inter - communication between corporation and customer, so that there is short of effective communication methods in the course of fulfillment of customer relat ionship management, which is the important reason of bad effect after the enforcement of customer relationship management

    目前，學術界和企業界更多的是從市場營銷學、企業管理學及信息科學等學科維度來研究認識客戶關系管理及其溝通問題，但缺乏公共關系學維度研究，沒有認識到客戶關系管理實際上是企業與客戶公眾之間的公共關系，從而導致對客戶關系管理本質理念和戰略層面上的全面認識的偏差，無法認識到客戶關系管理的核心在於企業與客戶之間的雙向溝通，進而造成在實施過程中有效溝通策略的缺失，這也是許多企業在實施了crm以後效果不甚理想的重要原因。
  16. Marketing principles, international marketing, practical enghlish corre ondence and telecommunicatio, foreign exchange, busine english

    和外貿相關的專門課程：市場學原理、國際營銷學、實用英文函電、外匯兌換、商務英語。
  17. Main areas of interest and research : principles of marketing, buyer behavior, marketing strategy, marketing management etc

    主要研究和教學領域：市場營銷學原理、買者行為、市場營銷戰略、市場營銷管理等
  18. This article mainly adopts of research ways which obtain data of mianyang city residents house demand preference by questionnaire, use market theories to analyze these data, summarize mianyang city residents house demand characteristics, and analyze their causes of formation with the related theories and knowledge of economics, finance, financial analysis etc. this article puts forward a simple house demand preference model

    本文主要採用的研究方法，通過調查問卷的方式獲取綿陽城市居民住房需求偏好數據，使用營銷學相關的理論知識對收集到的調查數據進行分析，總結出綿陽城市居民住房需求特點，並使用經濟學、金融學、財務分析等相關理論和知識對這些特點形成的原因進行分析，提出一個簡單的住房需求偏好模型。
  19. Management principles, microeconomics, macroeconomics, management information system, finance management, marketing, economic law, human resource management, enterprise ' s strategic management, business and transport management

    管理學原理、微觀經濟學、宏觀經濟學、管理信息系統、財務管理學、市場營銷學、經濟法、人力資源管理、企業戰略管理、運營管理等。
  20. Academic preparation for management : management : principles of management, organization theory, behavioral science. communication : business communication, personnel management, human relations. marketing : marketing theory, sales management

    大學時為管理所做的學術準備：管理學：管理學原理、組織理論、行為學。交際學：商務交際、人事管理、人際關系。市場學：市場學理論、營銷管理。
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