營銷學 的英文怎麼說
中文拼音 [yíngxiāoxué]
營銷學
英文
marketing-
Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field
本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。By way of integrating the relative theories of marketing strategy and the present market situation of rubber oil and liaohe lube oil plant, it is concluded that naphthene type rubber oil shall take part in the middle - grade rubber oil target market competition while the aromatic type rubber oil shall take part in the low - grade rubber oil target market competition. the reason is that the former has the advantage of advanced total cost and the later has a variety of products
論文通過運用市場營銷學和市場競爭戰略相關理論，結合橡膠油市場現狀和遼河潤滑油廠實際情況，研究得出「環烷型橡膠油以總成本領先戰略參與中檔橡膠油目標市場競爭，芳香型橡膠油以產品差別化戰略參與低檔橡膠油目標市場競爭」的結論，並提出了遼河潤滑油廠保證總成本領先和產品差別化的措施。The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power - generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage, main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively. after the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system. it is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform
本文運用市場營銷學、電力需求側戰略管理的相關理論，從對電力需求側管理與營銷現狀、存在問題和特徵的了解入手，通過對電力市場宏觀環境和電力市場主體的分析，對電力需求側管理與營銷目標市場進行細分，確立了電力需求側管理與營銷目標市場並進行定位，進而提出了電力需求側管理與營銷成本領先、市場滲透的戰略選擇，在戰略選擇的基礎上重點對電力市場營銷策略進行了研究，提出了實施營銷戰略和各項策略必備的組織、保障措施，對實施中可能出現的問題進行預測並提出相關對策，從而初步形成一套電力市場營銷體系，以指導供電企業的電力需求側管理與營銷工作，提高增供促銷水平。By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research
接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket
筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。Connected with the example of saisc, develop the studies from three aspects. first, it should be defined that the theory of csas ( customer satisfaction alarm system ) is based on the relation between demisable profit and customer satisfaction. the central theory is 4c theory in marketing, and the implementary theory for improving customer satisfaction system is bpr ( business process reengineermg ), which are both used to change satisfaction
文章結合上海汽車工業銷售總公司主要就以下三個方面展開研究：一、明確讓渡價值和顧客滿意之間的關系是建立顧客滿意預警系統的基礎理論，以營銷學中的4c為核心理論，以企業流程再造（ bpr ）為實施顧客滿意體系改進的實施理論，應對傳統的組織結構進行轉變，形成以顧客滿意為目標的價值取向；二、建立顧客滿意預警系統。The purpose of this thesis is to find an adaptive marketing strategy under the current situation for s company and other egg chicken breeding farm through demonstration studying on s company and marketing theory studying. the thesis includes 4 parties. in part 1, it gives us a brief introduction of egg chicken breeding, the future tendency of egg industry and the marketing situation of s company
本論文是在現代市場營銷學理論指導下，結合理論對s公司進行實證研究，反思s公司綠色雞蛋的市場營銷工作，通過對產品和市場的研究，重新進行市場細分，選擇目標市場，進行市場定位，從而制定出適應當前市場條件的營銷戰略和相應的營銷策略，對s公司的發展具有重要意義。Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically
在最後兩章，論文運用市場營銷學的理論和方法，根據武漢市消費者的實際需求和蔬菜市場的發展趨勢，提出了以建立扁平化、快捷化蔬菜營銷渠道為方向，對現有渠道進行優化和整合的方案，其具體思路是：努力轉變政府職能，加快建立蔬菜物流和電子商務系統，充分利用企業優勢，大力扶持蔬菜運銷組織和農業技術協會。According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development
案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently
本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。The purpose of this research is to construct a relationship model mainly based on the investment development of strategies, entry mode and risk analysis for the performance of investment
此架構是一個概念性的想法，其根據作者自創營銷學架構，亦運用演繹法，而成為本研究之初步架構。In order to solve such problems, this essay try to analyze the characteristics of consumers in our country basing on a investigation about consumption of green farm produce and get the five factors which weigh highly on green consumption. these five factors are income level, education level, gender, age and purchase motive
為了解決相關問題，本文從系統營銷學的角度出發，通過實施一個綠色農產品的消費問卷調查，有針對性地分析了我國消費者綠色消費意識和消費行為的特點，得出了影響消費者綠色消費的五個主要因素，即收入水平、受教育水平、性別、年齡和購買動機。This thesis made target at the image destion of tourist destination, based on the theory of tourism management, marketing, tourism geography, tourism psychology and tourism planning. the writer summarized researching fruit on the design of the image of tourism destination inside and outside the country, and explores the definition as well as components of tourism image. the writer analysis form processes from tourists and planners, and put forward a point of view, that is design of image of tourism destination should be approved by market
本文以旅遊目的地的形象設計作為研究對象，以旅遊管理學、市場營銷學、旅遊地理學、旅遊心理學以及旅遊規劃理論作為研究基礎。本文首先總結了國內外有關旅遊目的地形象設計的研究成果，探討了旅遊形象的概念、定義，並從旅遊者、旅遊規劃者兩個不同的角度分析了旅遊目的地形象的形成過程，指出旅遊目的地的形象設計必須得到客源市場的認可。1. the meaning of changchun tourism industry develop strategy research since reform and open, changchun ’ s tourism industry get compare rapid development especially during 15 planning, changchun entry into the country tourism and inland tourism number greatly increase, tourism earn foreign exchange and tour creation income conspicuously increase. concrete watch now travel economy magnitude quick increase,
本文將綜合運用戰略管理學、市場營銷學、旅遊地理學、旅遊經濟學等基礎理論，採用理論研究和實證研究相結合、定量分析和定性分析相結合、對比分析和類比分析相結合的方法進行研究。旨在為長春市旅遊產業的進一步發展提供思路與對策，促進長春市旅遊產業長足健康的發展。Take certain of scholarship and function as guide thought, and applies the common principles of the marketing and managing largely in the specified field of design so as to make it applicable to the designers and design management
以一定的學術性和實用性為指導思想，大量地將營銷學、管理學的普遍原理運用於設計這一專門領域，使其適用於設計人員及設計管理者。Please note that in addition to a bachelor of science degree in marketing, i have three years of responsible experience ranging from merchandise analyst to senior analyst with a rapid - growth, nationwide apparel2 retailer3
請注意，除了營銷學士學位，我還擁有三年從商品分析員到快速增長的全國性服裝零售高級分析員的實干經驗。We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world
我們同樣也會使用案例分析法來說明營銷學中的原理並把理論應用到實際生活中。Taking books by chinese in the category of nationality published from 2000 to 2006 as the example, this paper makes a thorough analysis of the current situation and difficulties of publication from the perspectives of edition, accepting aesthetics, statistics and marketing, and puts forward some countermeasures against it
摘要筆者以2000年2006年民族出版社已版的民族類漢文圖書為例，從編輯學、接受美學、統計學、市場營銷學的角度，全面剖析了民族類漢文圖書出版與發行的現狀、存在的問題和改進的對策。Based upon a thorough investigation of national rubber oil market, the author adopts the theory of market individualization and target market option, and decides that liaohe lube oil plant should involve in the competitive target market. the author uses porter ' s five competitive power model and analyzes and studies the structure of target market and the major competitors. then the author adopts swot analysis method to study the advantages and disadvantages of liaohe lube oil plant as well as the opportunities and threats
作者在深入調查研究全國橡膠油市場現狀的基礎上，採用市場營銷學的市場細分與目標市場選擇理論對全國橡膠油市場進行了細分，確定了遼河潤滑油廠應參與競爭的目標市場，繼而運用波特的五種競爭力量模型分析研究目標市場中的行業結構，並重點分析了主要競爭對手的情況，然後採用swot分析法研究遼河潤滑油廠相對于競爭對手的優勢與劣勢及目標市場環境中的機會與威脅，最終採用一般性競爭戰略理論，確定遼河潤滑油廠應採取的橡膠油市場競爭戰略。分享友人