營銷成本分析 的英文怎麼說

中文拼音 [yíngxiāochéngběnfēnxī]
營銷成本分析 英文
marketing costs analysis
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 成 : Ⅰ動詞1 （完成; 成功） accomplish; succeed 2 （成為; 變為） become; turn into 3 （成全） help comp...
  • 本 : i 名詞1 （草木的莖或根）stem or root of plants 2 （事物的根源）foundation; origin; basis 3 （本錢...
  • 分 : 分Ⅰ名詞1. （成分） component 2. （職責和權利的限度） what is within one's duty or rights Ⅱ同 「份」Ⅲ動詞[書面語] （料想） judge
  • 析 : Ⅰ動詞1. （分開; 散開） divide; separate 2. （分析） analyse; dissect; resolve Ⅱ名詞（姓氏） a surname
  • 營銷 : marketing （ma）
  1. In 1999 from oneself started an undertaking until now, firstexperiences has started an undertaking, the skill market trains, really holds the management, the teaching management process, throughunceasingly charged the study, sums up experience, the union practicepromotion theoretical level, is the cosmetology profession and thecorrelation profession raise image design synthesizes the talentedperson thousand people, and was 30 enterprises successes plans theenterprise image, the market marketing brand, the staff etiquette, thequality, skill training ; and establishes the consummation educationalmodel, the educational administration management for the correlationprofession teaching unit, promotes the teachers level, to enhance thefresh source quantity : develops the new curriculum, like - - - " high - quality beautiful armor ", " improves looks beautiful releaseindustry mda management management ", " shanghai vocational educationfilm and television puts on make - up ", " color consultant ", " thecosmetology putting on make - up industry practical fine arts ", " practical human body colored drawing on pottery and beautiful armordesign ", " image design and psychoanalysis ", " image design andaccompaniment shopping ", " image design psychology consultation ", " advertisement animation drawing ", " fashion puts on make - up modelling " and so on, the compilation teaches document 22

    1999年從自我創業至今，首先經歷了創業、技能市場演練、實操經營、教學管理的過程，通過不斷充電學習、總結經驗、結合實踐提升理論水平，為美容行業及相關行業培養形象設計綜合人才千餘人，並為30餘家企業成功策劃企業形象、市場營銷品牌、員工禮儀、素質、技能培訓；並為相關行業教學單位創立完善教學模式、教務管理、提升師資水平、提高生源數量：開發新課程，如- - - 《高級美甲》 、 《美容美發行業mda經營管理》 、 《上海市職業教育影視化妝》 、 《色彩顧問》 、 《美容化妝業實用美術》 、 《實用人體彩繪及美甲圖案》 、 《形象設計與精神分析》 、 《形象設計與陪同購物》 、 《形象設計心理咨詢》 、 《廣告動漫繪畫》 、 《時尚化妝造型》等，編寫教案22本。
  2. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  3. This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field

    本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。
  4. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  5. The company is providing the high - quality product oem processes ministrant at the same time, can also provide the product market fixed position consults, and according to customer of the homologous material, semi - processed goods in offering product, reasonable equipment in etc. in a material and cost control serves, the marketing plans related with super and worth kit in service, at that time a core for freely for customer providing latest color spreading fashion information, latest a material appearing on market information, technical and latest section in the color cosmetic result, brand value refines, cultural excavation in brand, the brand that try hard for customer gives the deep culture content

    公司在提供優質產品oem加工服務的同時，還可根據客戶產品的市場定位提供相對應的原料半成品包材等合理配搭及成本控制服務產品市場定位分析咨詢服務營銷策劃服務等相關的超值配套服務odm ;免費為客戶提供最新色彩流行時尚趨勢分析;最新款包材的上市信息;彩妝技術的最新科研成果;品牌的核心價值提煉;品牌文化的挖掘，為客戶的品牌賦予深厚的文化內涵！
  6. Secondly, the thesis deeply probes into the main operation systems of retailing chain enterprises such as sales operation, information system operation, materials and purchasing operation. it illustrated the above operation systems are the foundation for those retailing enterprises to realize low cost and high efficiency through analysing the purchasing system of wal - mart and materials ration system of baijia supermarket

    其次，對零售連鎖企業的主要運作體系包括營銷運作、信息系統運作、物流配送和采購運作等進行了深入探討，並通過對沃爾瑪公司采購運作的分析以及百佳超市社會化物流配送體系的剖析，說明了上述運作體系是零售業連鎖企業實現低成本、高效率運營的基礎。
  7. The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power - generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage, main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively. after the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system. it is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform

    本文運用市場營銷學、電力需求側戰略管理的相關理論，從對電力需求側管理與營銷現狀、存在問題和特徵的了解入手，通過對電力市場宏觀環境和電力市場主體的分析，對電力需求側管理與營銷目標市場進行細分，確立了電力需求側管理與營銷目標市場並進行定位，進而提出了電力需求側管理與營銷成本領先、市場滲透的戰略選擇，在戰略選擇的基礎上重點對電力市場營銷策略進行了研究，提出了實施營銷戰略和各項策略必備的組織、保障措施，對實施中可能出現的問題進行預測並提出相關對策，從而初步形成一套電力市場營銷體系，以指導供電企業的電力需求側管理與營銷工作，提高增供促銷水平。
  8. This text takes obi chain building materials supermarket as an mainly example, through that the obi buildings materials supermarket ' s successful experience and failing lessons in china, utilize compared analyses to prove that how the chinese building materials supermarket should update the marketing idea constantly and take the corresponding marketing tactics

    本文主要以歐倍德連鎖建材超市無錫店為例，通過分析歐倍德無錫店在當地成功與失敗的經驗教訓，利用對比分析來說明建材超市應如何不斷更新營銷觀念並採取相應的營銷策略。
  9. This paper expound the study of countermeasure basing on the new product cuva marketing, laying emphasis on the marketing process of the planning stage. firstly we discussed how to construct the capital support system of cuva, which includes finding the cuva sponsor and strengthen the university sports blood function through

    具體構想通過對全國大學生排球聯賽的性質與開展、市場構成、業務和作用的分析來闡釋。本文從全國大學生排球聯賽這個新產品的市場營銷方面開展對策研究，側重於計劃階段的市場營銷過程研究。
  10. The changchun pepsi cola beverage limited company took hundred matters china area tenth fills the bottle factory, has created many hundred matters groups in the chinese area record, like the same year put up a factory, went into production in the past successfully, five years sales volume grew continuously first

    本文首先分析了選題背景、研究現狀和研究的內容和方法;其次介紹了長春百事公司的發展歷程，列示了該公司1997年到2001年的銷售數據，客觀地反映了該公司的成長情況，並概括地說明了長春百事公司的經營管理特色。
  11. Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture

    然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。
  12. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  13. It divided into direct and indirect channels. this article systematically analyzed the feature of them, pointing out that the straight annul and the individual marketing has many problems such as high distribution cost, low effectiveness, extensively management and so on. the paper consider that bancassurance is the new channel to adapt the contest situation for domestic life insurance corporation after our country entering into wto

    人壽保險的分銷渠道分為間接渠道和直接渠道兩種，本文系統地分析了這兩種分銷渠道的特點，提出目前國內人壽保險主要採取團體直銷和個人營銷的傳統分銷方式，存在著分銷成本高、人均生產力水平低，經營方式粗放等問題，難以適應我國加入wto后的激烈競爭態勢。
  14. Enterprise operator in the reform, it is no doubt a kind of method to try to find out the problem of solving in practice, but if there are scientific theories as guide, if can use the management theory of advanced science and telecommunications reform practice and combine together, then, the telecommunications of our country reform the cause and can step into a new realm certainly. this thesis is case study with the new chinese network communication group company standing on the new starting point in feature, at complicated market environment and living environment so, how about find out a feasible experience of management, and then form the management standard of the new developing telecommunications enterprise and effectual management strategy

    本文首先概括了選題的背景和意義，闡述了論文研究所需要的經營戰略和競爭戰略理論、組織行為理論及市場營銷理論；分析了中國電信業面臨的競爭環境和經營狀況；找出中國網通在電信市場上的優勢和劣勢，進而從中國網通的市場定位，經營策略的角度出發，分析研究了以新面貌站在新起點上的中國網路通信集團公司，面對的如此復雜的市場環境和生存環境，如何摸索出一條切實可行的管理經驗，進而形成新興電信企業的管理規范和行之有效的經營戰略。
  15. The study is focus on the defects and counter - measures in the marketing of life insurance company the trails of thought it follows are : revealing defects in such link as conception, system, product, manpower, medium etc. by probing marketing of life insurance company ; analyzing the effects that the defects have on the agent, customer, life insurance company and finance of society ; then from the organizing, jibenfa, product, training etc. seeking the cause for defects of marketing ; and coming up with the corresponding measures on the defects. researches and practices have shown the following defects exist : 1. the unsound conception of marketing, 2. the imperfect " jibenfa ", 3. the ineffective product developing, 4. the lack of character, 5. the single of marketing medium, the backward of cyber marketing

    論文的研究思路是：通過對近幾年國內壽險營銷的考察，發現壽險公司在市場營銷理念、壽險產品的開發設計、壽險營銷「基本法」 ，壽險營銷人員素質、營銷渠道等方面存在許多問題；從壽險營銷與公司企業形象、客戶滿意度和忠誠度、公司競爭力的關系出發，分析壽險營銷存在的問題對壽險行業風險的加大、代理人隊伍的不穩定、產品與市場需求脫節、客戶與壽險公司的信息不暢等方面的影響；從壽險公司體制滯后、內部管理不規范、外部營銷環境不成熟、產品及服務創新技術含量低等各方面分析壽險公司市場營銷問題存在的原因；從樹立「 cs 」服務理念，實現「顧客滿意」 ，開發創新性、 「復合型」壽險產品，穩妥發展壽險產品「證券化」 ，適時完善營銷「基本法」 ，整頓營銷隊伍，提高壽險營銷人員整體素質，開發新型壽險銷渠道等多方面提出解決壽險營銷中存在問題的相關對策。
  16. 3. control cost to achieve return to scale. cost control and return to scale is also the major content in goal statement and mission statement of china southern air holding company, and also it is clarified in the analysis of marketing strategy to china southern air holding compa

    3 、控製成本、實現規模收益控製成本和實現規模收益也是在中國南方航空集團的目標和任務陳述中表明的內容，並且在對中國南方航空集團的營銷戰略分析中也明確了這一點。
  17. The paper aims to a better knowledge of beauty parlor workers of their service, and an effective management and sale of their service products. this study is done by way of personal visits and questionnaires, personal experiences and observation, mathematical statistics and contrastive analysis. based on the analysis of the status quo and market surroundings of beauty parlors in our country, this paper puts forward a new idea of beauty parlor service and sales, then - analyzes - the formation and characteristics of beauty parlor service products and the building factors of beauty parlor sales system, and finally focuses on the sales strategies of visible, skillful and normal service for the aim of the enhancement of sales ability and competence of the beauty parlors of our country

    為了使美容院從業者對其所提供的服務產品有一個正確的認識，從而有效地經營、銷售和管理好服務產品，本研究通過實地訪問與問卷調查、親身體驗與觀察，藉助各種渠道廣泛收集相關資料，運用數理統計法、對比分析法、系統法等方法，從目前我國美容院的營銷現狀分析、美容院的市場營銷環境分析入手，提出了美容院服務產品及服務營銷的概念，分析了美容院服務產品的構成與特徵以及美容院服務營銷系統的構建要素，擬定了美容院服務產品營銷策略的構建系統，重點論述了美容院服務有形化、技巧化、關系化和規范化等營銷策略，旨在對提升我國美容院的營銷能力尤其是對其服務產品的營銷能力、對提高我國美容院的整體競爭水平等產生一定的實際指導作用。
  18. It has analyzed and studied systemically the propelling, prompting and decision - making mechanism in the construction enterprises. by utilizing modern marketing and management theory, this thesis has studied thoroughly the association tactics in the market of modern construction enterprise and placed great energy on elucidating the strategy of marketing from the prospect of marketing and construction enterprise future development. it has analyzed reciprocal effecting character and defined the relationship between marketing and technical innovation, therefore deduce the conclusions of the marketing action to lower the risk of technical innovation and the countermove to improve the technical innovation as well as marketing in the construction companies, hence it shows the inspiration and references for the forming of construction enterprises " core competition

    本論文在廣泛地借鑒技術創新和市場營銷最新理論研究成果的基礎上，從建築企業可持續發展戰略高度出發，研究了建築企業技術創新機制，對建築企業技術創新的動力機制、激勵機制、決策機制進行了系統分析和研究；運用現代營銷管理理論，從市場營銷與建築企業發展的視角，深入研究了建築企業市場營銷組合策略，重點論述了建築企業市場營銷戰略；分析了建築企業技術創新與市場營銷的互動特性，明確了建築企業技術創新與市場營銷的相互關系，提出了降低技術創新市場風險的營銷措施以及完善建築企業技術創新與市場營銷的對策，從而為提高建築企業技術創新能力和營銷管理水平，形成建築企業的核心競爭力提供了借鑒和啟示。
  19. In recent years, the high speed development of chinese economy promotes automobile and automobile parts industry boosting fast in production scale and sales and profits in china axle branch company belongs to faw jiefang vehicle co, ltd, its former name is faw chassis plant, established in 1955 its main products are 4 ~ 16ton front axle series, casting axle and pressing & welding axle middle rear axle series etc, total more than 30 varieties its main customer is faw coming into the new century, the truck market of china present more new requirement characteristics and some new faces faw ’ s market share decreased sharply, however its further development strategic objective is still keeping the first share of industry market therefore, the purpose of this study is, with the continuous instruction of high duty and large power trucks, and the implementation of the strategy of introduction / spread, how axle branch company to be stronger and larger in the new market competition situation, thereby meet the macro - strategic objective requirement since 20 century 80s, the study point of enterprise strategy theory has been transferred to enterprise competition theory stepwise, and three main strategy schools have come up : industry structure school, core capability school and strategy resource school this study paper herein will apply some theories and methods from these three schools to study the development strategy of axle branch company, combined with the research study result of domestic and foreign auto parts industry circumstance, with the methods of deduction and

    新的需求特點和后進入企業的參與，打破了傳統競爭格局，集中度下降，同時國內市場國際化趨勢使競爭升級，一汽卡車市場佔有率大幅下降，作為中國汽車工業的搖籃，其戰略是繼續保持行業市場佔有率第一。作為一汽集團的一個戰略單位，面對新的市場進入者，還應重新審視其現有產品構成、開發水平、產品水平、製造技術、營銷手段等方面的問題，制定在新形勢、新環境下的發展戰略，才能跟上中國乃至世界汽車整車、零部件發展的新趨勢、新要求，才能在激烈的市場競爭中立於不敗之地。本論文通過對車橋分公司面臨的市場環境和目前經營狀況的分析，指出其發展方面存在的問題，並以「專題研究」形式，運用戰略管理的一些理論和方法，並結合對國內外汽車零部件行業環境及發展趨勢的調查研究，用演繹推理的方法來研究車橋分公司發展戰略。
  20. In this research, the emphases is, on one hand, studying the international and native electric market and analyzing the character of competition on electric power design system, on the other hand, applying the swot method to find out the advantages and crises of the electric design system and taking out the main portions of marketing strategy of csepdi which is composed by eight parts and bring out the way of selection and implement under the different conditions

    本課題重點研究中南電力設計院所面臨的國際、國內電力市場環境，分析電力設計行業的競爭特徵，應用swot方法分析其所具有的優勢和危機，針對性地提出了中南院營銷戰略的總體構成，該營銷戰略分成八個方面的戰略思路，提出了不同情景下營銷戰略的選擇與實施方法。
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