營銷溝通組合 的英文怎麼說
中文拼音 [yíngxiāogōutōngzǔgě]
營銷溝通組合
英文
marketing communications mix- 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
- 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
- 溝 : 名詞1 （挖掘的水道或工事） channel; ditch; gutter; trench 2 （淺槽;似溝的窪處） groove; rut; furr...
- 通 : 通量詞（用於動作）
- 組 : Ⅰ名詞1 （由不多的人員組成的單位） group 2 （姓氏） a surname Ⅱ動詞（組織） organize; form Ⅲ量詞（...
- 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
- 營銷 : marketing （ma）
- 溝通 : link up; connect; communicate
- 組合 : 1 （組織成為整體） make up; compose; constitute 2 （組織起來的整體） association; combination3 [...
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Consequently, it ’ s very significant to investigate the image of the clothing brand with the combination of the viewpoint from customers. according to the conception and connotation, cognitive process and identity system of brand image, the corporate identity system, and distribution communication system, the three levels of clothing brand image system were established. on this basis, the weights of dimensions were obtained by the methods of layer - analysis and professionals inquiry
本文在系統歸納了品牌形象的概念及內涵、品牌形象的認知過程、品牌識別系統、企業形象識別系統以及營銷溝通五個理論依據的基礎上，結合對服裝品牌市場的調研，確立了由三個層次組成的服裝品牌形象體系;在此基礎上，通過層次分析和專家問詢相結合的方法，確定了各個服裝品牌形象維度間的權重關系，從而使服裝品牌形象維度體系更加系統和完善。Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge
對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。Firstly, this paper discusses that the relationship between the enterprise and its customers should be a kind of two sides admitted and mutual communication relationship, then analyses briefly the factors of influencing customer relationship and gives some suggestions about how to create long - term relationship. secondly, it creates the indexes system of evaluating customer value on the basis of analyzing the existing evaluating content and methods and in consultation with marketing management and selling personnel of the enterprise and relevant experts, and uses fahp to evaluate weight of the indexes. thirdly, it discusses the method of customer portfolio, namely, it classifies the customers according to the current value and potential value, and offers the strategy of the customer classification management
本文首先論述了企業與客戶之間的關系應該是一種雙方認同的、雙向互利的情感溝通關系，並對影響客戶關系的因素作了簡要的分析，在此基礎上對企業如何建立長期穩定的客戶關系提出了幾點建議；其次在對現有客戶評價的內容和方法進行分析、向企業的營銷管理人員和銷售業務人員以及有關教授咨詢的基礎上，建立了客戶價值綜合評價指標體系，並運用模糊層次分析法對各評價指標進行賦權；然後探討了客戶組合的方法，即按照客戶當前價值和潛在價值進行了客戶類別的劃分，在此基礎上提出了分類管理的策略。Under the principles of the competition strategy, marketing organizes design work, communication, list price and channel, and emphasizes the layout of design service facilities. 4. the function of design bids in the design market is more and more important
在競爭戰略的理念指導下，市場營銷組合設計作品、溝通、定價、渠道等要素，並強調設計服務傳遞設施的規劃與布局。分享友人