營銷策劃部 的英文怎麼說
中文拼音 [yíngxiāocèhuàbù]
營銷策劃部
英文
marketing & sales strategy dept- 營 : Ⅰ動詞1 (謀求) seek 2 (經營; 管理) operate; run; manage Ⅱ名詞1 (軍隊駐扎的地方) camp; barrac...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 策 : Ⅰ名詞1 (通「冊」 古代寫字用的竹片或木片) bamboo or wooden slips used for writing on in ancient ...
- 劃 : 劃動詞1 (撥水前進) paddle; row 2 (合算) be to one s profit; pay 3 (用尖銳的東西在別的東西上...
- 部 : Ⅰ名詞1 (部分; 部位) part; section; division; region 2 (部門; 機關或組織單位的名稱) unit; mini...
- 營銷 : marketing (ma)
- 策劃 : (謀劃) plan; plot; scheme; engineer; machinate
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Company owing to thorough but original comprehension of chinese market, constellate the chinese and foreign marketing essence, from create a set of marketing mode of " a half of supermarket tread " of. the marketing mode of the usage " a half of supermarket tread ", the company turns to circulate the realm in the agriculture from zero starts, only use ten years to become the flagship of the profession for the development, once bring about numerous sale storms in the industry, drive for the miracle of the chinese and foreign marketing history. a manager of the company sale sung spring scenes the sir is a chinese agriculture to turn the experienced marketing expert of market, serving as the united states at the same time, new zealand etc. the country well - known several marketing advisers of pharmaceutical factory of company and domestic and the market sales plan the person
公司基於對中國市場深入而獨到的理解,薈萃中外營銷精華,自創出一套「超市場半步」的營銷模式。運用「超市場半步」的營銷模式,公司在農化流通領域從零起步,僅用十年時間就發展成為行業的旗艦,曾在業內掀起無數次銷售風暴,被譽為中外營銷史上的奇跡。公司銷售部經理宋春光先生是中國農化市場資深營銷專家,同時擔任著美國紐西蘭等國知名公司和國內數十家藥廠的營銷顧問及市場銷售策劃人。Based on results of a lot of practical investigations, academic researches and comparisons of situations of real estate industry in changsha with that in other cities, this paper analyzes the present situations and existing problems of changsha ' s real estate industry and points out that the competition of foreign enterprises, the low degree of openness in renting system, the inefficiency in management, the conflicts of administration and practice, the lack of legal consciousness for agent serv ices, the nonstandardization of real estate management companies and the distemperedness in supervisory systems pose the outside threats ; ill managerial system, low technical level, small scales of companies, few measures for financing and marketing, poor quality and high prices of products pose the inside problems
本文在大量調查和理論研究的基礎上,分析了長沙市房地產業的現狀和問題,提出了長沙住宅市場需求量預測模型,並對2002年長沙住宅市場需求量進行預測,對長沙房地產業發展進行縱向和橫向比較,論述了外國企業進入中國房地產市場指日可待,論述了我國目前土地出讓制度不透明,政策管理手段繁雜、效率不高,規劃部門與房地產業的滯后與沖突,中介服務機構缺乏法律,物業管理公司無法可依,監控體系不健全等外部環境問題;論述了我國目前房地產企業規模偏小,管理體制乏力,技術力量薄弱,融資渠道狹窄,產品質量不高,產品規格不齊,價格偏高,以及營銷手段落後等內部環境等問題。The delegation received training in combined forms of classroom lectures and field tours in five locations in western canada. they studied basic facts about canadas agriculture, especially the agriculture and livestock in three western provinces, canadas agricultural policies and legislation, its agricultural policy framework and protective organizations ; pfras duties and internal structure ; prairie protection and pasture management, land utilization plans, dry land agriculture and protective cultivation ; public land administration ; agriculture credit policy and rules ; use and management of organic fertilizer ; agriculture technical extension ; gender issues ; farm produce marketing, and ; coal mine land reclamation
通過聽取講座,重點學習了加拿大農業特別是西部草原三省農牧業的基本概況農業政策和立法農業政策框架保護性組織機構草原農場恢復管理局的職責與內部結構草原保護與牧場管理土地利用規劃旱地農業與保護性耕作公共土地管理農業信貸政策和農業借貸規則有機糞肥的利用與管理農業技術推廣社會性別問題農產品營銷以及煤礦復墾等方面的內容。Co - ordinates, supervise and responsible for the activities of the sales department including marketing plan and budget ; recommend implementation procedures based on established policies of the hotel operations. .
市場總監協調、監督及負責銷售部門之活動,包括?場策劃及預算、根據酒店營運提出計劃建議。The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation
第一部分,採用寫實的手法,詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例,提供了該公司在營銷過程中面臨的真實數據與資料,包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等,並介紹了該公司針對這些條件進行的營銷具體運作過程;第二部分,運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論,對案例進行了系統分析,總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。The government should change the departmentalization management to integration management, broaden the management limit of the small town " government, perform the government ' s functions well, such as overall planning, policy guiding, service supplying and so on, create an outer environment that can promote the combination of the agricultural industrialization management and the small towns " construction
第一:改革農業管理體制,改部門化管理為產加銷一體化管理,改革以戶籍制等為主要內容的城鄉二元體制,增強小城鎮政府的管理權限。第二,改變政府角色,更新觀念,發揮政府在農業產業化經營與小城鎮建設結合過程中的統籌規劃,政策引導,提供服務二等功能。The organizations set up by our company, is including the quality supervision department, the market sell department, the r d department, the production department, the engineering department and the administrative office, whose shortened form is " five department one room ". the quality supervision department is responsible for the quality system movement, the quality control and the quality check. the market sell department is responsible for the market analysis, the market plans, the product sale and the contract management
公司設立的組織機構,即品管部營銷部研發部生產部工程部和行政辦公室簡稱「五部一室」 :品管部重點負責質量體系運行,質量管理和質量檢驗營銷部重點負責市場分析市場策劃產品銷售和合同管理研發部重點負責新產品研發,產品改進生產部重點負責生產過程采購等生產要素的控制工程部重點負責工程設計施工調試行政辦公室重點負責人事培訓等事務。Based on the theories the crm model includes five parts, customer interaction platform, customer intelligence platform, corporation business communication platform, data center and application modules. based on the system functions the crm model is divided into seven modules, foundation setting, marketing management system, sales management system, service management system, call center, long - distance e - commerce and decision support system
論文提出的房地產業crm模型包括客戶互動平臺、客戶知識平臺、商務關聯平臺、數據中心和應用模塊五大部分,該模型又依據系統功能劃分為基礎設置、營銷管理、銷售管理、服務管理、呼叫中心管理、遠程電子商務和決策支持七個模塊。After the forecasting of some factors, this paper sets up an application model, and compute with the help of spss and lindo software package. in order to make the result be more useful, this paper gives out the policy design for the purchase, transport and storage. some suggestion results of research have been applied in practice
本文在研究中應用大系統優化理論,在理論上完善了傳統的運輸存儲模型,並給出了全局優化的一體化線性規劃模型,在實際上,研究切合藍天航空油料有限公司,本文給出的建議性策略,部分結論已在實際營銷管理中得以推廣應用。Real estate industry head for reason and conform to the standard without cease, along with the people " s bank of china issuing no. 121 document to tight money and land resource department straitening out the land, market order energetically, but the level of marketing planning in real estate industry is still in primary stage. marketing planning in real estate is paid little attention to or be attached importance to but be directed without a set of systematic method, which directly leads to great resources waste, such as a large amount of vacant merchandise houses
隨著近期央行頒布「 121 」號文件緊急收縮銀根,國土資源部大力整頓全國土地市場,我國房地產業的發展不斷走向理性和規范,然而房地產營銷策劃仍處于初級階段,一方面,開發商不重視營銷策劃,或雖重視但缺乏系統的理論方法來指導工作實踐;另一方面,一些策劃人不懂得什麼是真正的策劃,策劃行為隨意性強而科學性弱,一些所謂的營銷專家正將營銷策劃導入歧途。Real estate industry head for reason and conform to the standard without cease, along with the people ’ s bank of china issuing no. 121 document to tight money and the land resource department straitening out the land market order energetically, but the level of marketing planning in real estate industry is still in primary stage. on the one hand, the developer does not attach importance to marketing strategies, or it does attach importance but its work is not guided by systematic methodology ; on the other hand, because some planners do not know what is planning, their planning is more random than scientific and some so - called marketing experts are leading marketing planning astray, which aggravates the vacancy of merchandize houses to a certain degree and causes the great waste of social resource
隨著近期央行頒布「 121 」號文件緊急收縮銀根,國土資源部大力整頓全國土地市場,我國房地產業的發展不斷走向理性和規范,然而房地產營銷策劃仍處于初級階段,一方面,開發商不重視營銷策劃,或雖重視但缺乏系統的理論方法來指導工作實踐;另一方面,一些策劃人不懂得什麼是真正的策劃,策劃行為隨意性強而科學性弱,一些所謂的營銷專家正將營銷策劃導入歧途。Though china unicom scheduled a detailed net - establishing and user - developing plan, the outcome is far beyond expectation after one year trial operation. this article focuses on cdma project of sichuan unicom, analyzes its plan scheduling, marketing environment, positioning and strategy, using marketing theories and adopting approaches of combination of theory and analysis, to find a cause to the present unsatisfactory operation of cdma. the finding might be instructive in adjusting the marketing s trategy of sichuan unicom cdma
本文將以四川聯通的cdma項目為研究對象,運用市場營銷的相關理論,採用理論與實證分析相結合的方法,對四川聯通cdma的計劃制定、市場營銷環境、市場定位、目標市場選擇以及市場營銷策略進行相關分析,試圖找出目前cdma運營不佳的部分原因,為其市場營銷策略的調整提出一些意見及建議,並從中得到啟示。This paper systematically constructed the marketing strategy of pacific life insurance company in sichuan region, not only set up the analysis frame for marketing strategy, and also clearly formulated the strategically executive plan, it provides an example of marketing strategy formulation and has practice value to the branch of life insurance company in market of a province
第六部分制訂了太平洋人壽保險在四川市場營銷組合策略;包括產品策略、定價策略、渠道策略及促銷策略。本文系統地構建了太平洋人壽保險在四川市場的營銷戰略,其中既有營銷戰略的分析框架,也有明確的戰略行動計劃,為人壽保險行業省級區域營銷戰略的制訂提供了實例,具有一定的參考價值。This paper deeply studied the exterior condition by analysis macro economy, finance environment, finance policy, the inter - bank competition, the effect of enter wto, credit setting, governing law supporting, sums up the integration effect to corporate banking business from the exterior condition. after that, this paper also studied the interior management and operation by analysis marketing propose, strategy combination, risk control, interior framework support, asset quality and vocation fabric. by this method, this paper makes analysis of the problem in corporate banking marketing of bank of china henan branch, and linking the enterprise reconstruction theory and banking reconstruction practice, this paper designs a reconstruction format of actualizing commercial bank marketing - customer manage ment system and gives a good case study
本文從宏觀經濟、金融環境、金融政策、同業競爭狀況、入世的影響、信用環境、法律環境等方面對河南中行公司業務開展市場營銷的外部環境進行了深入的分析,總結出了各種外部因素對河南中行公司業務的綜合影響;隨后從營銷的計劃及策略組合、風險控制、內部組織保障、資產質量及行業結構等方面對河南中行的內部管理及經營進行了分析,剖析了河南中行公司業務市場營銷中存在的問題,結合企業再造理論與銀行再造的實踐,設計了實施商業銀行市場營銷的可操作性的制度載體再造模式- - - - -客戶經理制,並進行了實證分析。At the same time, the author explores the relationship of domestic enterprises and the industry of management consultant, puts forward that the industry of home enterprises should have a farseeing mind and cultivate and elevate their own core competence to make the enterprises bigger and stronger. based on the above analysis, the author deliberates the core competence of mmc and brand competitive strategy, including the market analysis and summaries the brand positioning, brand marketing, the work team construction of consultants, the inside management of consultant corporations, the database and the network of consultants
根據上述分析,作者對中國管理咨詢業核心競爭力和品牌競爭策略進行了研究,包括對中國管理咨詢業市場分析、市場定位、戰略規劃等方面,並在咨詢業的品牌定位、品牌營銷、咨詢師團隊建設、咨詢公司內部管理、數據庫及咨詢師網路等主要專題進行了研究和思考;最後作者介紹和分析了一個咨詢公司的品牌競爭策略的案例,來對本文的研究進行實踐和支撐。The planning must summarize the above three parts to judge swot ( strength, weakness, opportunity and threat ) of county tourism. in nuclear layer, strategy planning consists of strategic target and disposal to advantage the management of county tourism ; brand scheme includes image - building of destination, integrated planning of tourist product and marketing planning of destination, and the three parts associate close. the motive of dividing so is to emphasize a starting point from hastening tourist experience, and to strengthen practicability of brand scheme, so that stmdb comes true indeed. the paper accounts for the above contents at length
基礎層面分析不僅包括對市場和資源的調查與分析,還應對其他環境條件進行調查分析,並最終進行swot綜合判斷;在核心層面,將戰略規劃分為戰略目標和戰略部署兩部分,以便於區縣旅遊業的宏觀管理;而旅遊目的地形象策劃、旅遊產品綜合規劃、旅遊目的地營銷規劃三部分內在關聯,構成了品牌策劃子系統的主要內容,這樣劃分的目的,是強調應以遊客游旅體驗水平的提高作為根本出發點,增強品牌策劃的系統操作性,真正實現品牌化經營旅遊目的地的目標。分享友人