營銷策略 的英文怎麼說

中文拼音 [yíngxiāocèlüè]
營銷策略 英文
marketing policy
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 策 : Ⅰ名詞1 （通「冊」 古代寫字用的竹片或木片） bamboo or wooden slips used for writing on in ancient ...
  • 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
  • 營銷 : marketing （ma）
  • 策略 : 1 （制定的行動方針和斗爭方式） tactics 2 （講究斗爭藝術） tactful 3 [數學] （對策） policy; strat...
  1. The elonomic analysis of accumulative integral marketing strategy

    累計積分營銷策略的經濟學分析
  2. The agiotage adopts the service mode that " the passway is made " at the beginning of market development, such traditional operation mode has caused the tradesman of the behavior in securities trader ' s seller ' s market, weakness that this kind of traditional, regular, single operation mode caused securities trader ' s profit to be with single mode too at the same time, the income curve correlate with height of general trend of market development, exist and deviate from with investors " interests too on the value orientations

    本文通過探索我國證券經紀業務的發展歷史和趨勢，得出最根本的結論是營業部轉型是必然，變「坐商」為「行商」 ，由「單一通道服務」向「綜合理財營銷服務」變革是轉型的核心所在。東北證券江陰營業部作為傳統服務模式的代表，本文詳細闡述了營業部結合自身實際應該採取的轉型策略及轉型后營銷策略，為指導營業部經營機制改革提供了系統的解決方案。
  3. Is a professional art glass manufacturer and is dedicated to the development of art glass on the basis of the operation principle of " top quality, sincere service ", and has set up complete chain service platform and is developing the domestic and european and american market with digital design and intelligent pos computerized marketing strategy

    是一家專業的藝術玻璃生產企業。我們秉承「至佳質量，至誠服務」的經營理念，專注于藝術玻璃的原創，建立了完善的連鎖加盟服務平臺，提供數碼設計宅配和智能化的pos電腦操作系統等現代營銷策略開拓國內及歐美市場。
  4. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  5. The price system, guided by market and taking public good in account, should be establish in reformation, meantime, the service enterprises, should carryout " 4c " in strategies of management and sale, strengthen construction of enterprise culture and improve ability of core competition

    在改革中應建立以市場為導向的、兼顧公益性的價格機制，後勤企業應實施4c營銷策略，加強企業文化建設，提高核心競爭能力。
  6. From the successful application of cdv theory in the eagle company, we can draw conduction that under the buyer ' s market environment, cdv would be the unique competitive power

    顧客讓渡價值理論在益高公司營銷策略中較為成功的應用說明，買方市場環境下，最大顧客讓渡價值將是企業的核心競爭力。
  7. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  8. At the same time, the kangda corporation firstly faced the negative saleroom, the salesman sending in one ' s papers and the cost of marketing increasing and increasing. the key problem is that the existing no - difference marketing strategy can not adapt the change of market and the demand of culturist. so, kangda corporation need institute differential marketing strategy to guidance the future marketing work to decrease the marketing cost, enhance customer satisfaction, and advance the competition of company so that the company can gain the excess profit

    同時康大公司也遇到公司歷史上首次銷量負增長、營銷人員高流失、營銷成本大增等問題，原因在於現行的無差異化營銷策略不能適應市場變化和養殖戶的需求，故需要制定差異化營銷策略來指導未來營銷工作，以減少公司營銷成本，增加養殖戶和經銷商滿意度，提升公司競爭力，使公司獲得高於行業平均的利潤。
  9. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  10. So, the paper uses porter ’ s “ five power ” model to find the feasibility of differential marketing strategy from supplier, customer, culturist and competitor, finding that feed industry has a good future, the demand of culturist appears new characteristics and other competitor can not find their position, upwards suppling the chance and the market guide for corporation adjusting his marketing strategy

    基於上述問題，本文引用波特「五力競爭」模型，從行業視角觀測供應商、經銷商、養殖戶和競爭對手，尋找公司制定差異化營銷策略的必要性和可行性。分析發現飼料工業具有良好發展前景、養殖戶需求出現新的特徵、競爭對手存在定位不準等情況，這為公司調整營銷策略提供了市場向導和機會。
  11. The marketing strategy about broadband service desiderate adjustment

    寬帶業務的經營戰略和市場營銷策略亟待調整。
  12. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  13. With the company philosophy of " to be the best " and the commitment of " qualified product, reasonable price, good credit ", we are cooperating well with businessmen from the cycles of construction, aviation, ship, automobile, locomotive engine, machinery, communications, chemical industry, household electric appliance all over the world

    我們將全心致力於開拓市場，進一步拓寬我們的銷售網路，把滿足和創造用戶的需求作為市場營銷策略同時也歡迎對我們東博公司有信心的公司加盟我們的銷售網路，攜手共創美好的明天. .
  14. To make marketing gambit innovation on that base, the post - savings bank should exploit new financial product priority at intermediary service, personal credit service and particular deposit account service, take advantage of the new internet channel to founded net bank, make internal maketing and customer value management for upraise competitive capability and service level, make alliance strategic to meet the polytropic customer demand

    在此前提下開展營銷策略創新，要注重從中間業務、個人信貸和特色存款業務方面開發新的金融產品；利用網際網路技術提供的新渠道開辦網上銀行；為提高競爭能力和服務水平進行內部營銷和顧客價值管理；為適應顧客需求的多樣化而進行戰略聯盟。
  15. ( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management

    （ 2 ）針對營銷戰略的實施，本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。
  16. The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power - generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage, main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively. after the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system. it is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform

    本文運用市場營銷學、電力需求側戰略管理的相關理論，從對電力需求側管理與營銷現狀、存在問題和特徵的了解入手，通過對電力市場宏觀環境和電力市場主體的分析，對電力需求側管理與營銷目標市場進行細分，確立了電力需求側管理與營銷目標市場並進行定位，進而提出了電力需求側管理與營銷成本領先、市場滲透的戰略選擇，在戰略選擇的基礎上重點對電力市場營銷策略進行了研究，提出了實施營銷戰略和各項策略必備的組織、保障措施，對實施中可能出現的問題進行預測並提出相關對策，從而初步形成一套電力市場營銷體系，以指導供電企業的電力需求側管理與營銷工作，提高增供促銷水平。
  17. On the strategy of travel agency operationr

    對入世后我國旅行社營銷策略的探討
  18. This text takes obi chain building materials supermarket as an mainly example, through that the obi buildings materials supermarket ' s successful experience and failing lessons in china, utilize compared analyses to prove that how the chinese building materials supermarket should update the marketing idea constantly and take the corresponding marketing tactics

    本文主要以歐倍德連鎖建材超市無錫店為例，通過分析歐倍德無錫店在當地成功與失敗的經驗教訓，利用對比分析來說明建材超市應如何不斷更新營銷觀念並採取相應的營銷策略。
  19. Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy

    鑒於此，本文從農行的業務營銷現狀著手，通過定性和定量的方法，借用當今最先進的市場營銷理論，吸收眾家之長，系統考察、分析、研究了農行的營銷策略，認為農行必須牢固樹立以客戶為中心的經營理念，大力採用市場營銷策略，要以傳統4p策略為基礎，以新4p策略和服務營銷3r策略為兩翼，以4c策略為擴充的營銷組合策略來指導農行業務產品營銷，建立營銷創新機制，轉變觀念，只有這樣農業銀行才能早日走出困境，屹立於世界金融之巔。
  20. The purpose of this thesis is to find an adaptive marketing strategy under the current situation for s company and other egg chicken breeding farm through demonstration studying on s company and marketing theory studying. the thesis includes 4 parties. in part 1, it gives us a brief introduction of egg chicken breeding, the future tendency of egg industry and the marketing situation of s company

    本論文是在現代市場營銷學理論指導下，結合理論對s公司進行實證研究，反思s公司綠色雞蛋的市場營銷工作，通過對產品和市場的研究，重新進行市場細分，選擇目標市場，進行市場定位，從而制定出適應當前市場條件的營銷戰略和相應的營銷策略，對s公司的發展具有重要意義。
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