營銷管理概論 的英文怎麼說

中文拼音 [yíngxiāoguǎnlǐgàilún]
營銷管理概論 英文
marketing management introduction
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 管 : Ⅰ名詞1 （管子） pipe; tube 2 （吹奏的樂器） wind musical instrument 3 （形狀似管的電器件） valve;...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 概 : Ⅰ名詞1 （大略） general outline 2 （神氣） manner of carrying and conducting oneself; deportment ...
  • 論 : 論名詞（記錄孔子及其門徒的言行的「論語」） the analects of confucius
  • 營銷 : marketing （ma）
  • 管理 : manage; run; administer; supervise; rule; administration; management; regulation
  • 概論 : （多用於書名: 概括的論述） outline; introduction; survey: 《化學概論》 an introduction to chemistry
  1. Basic knowledge for guides, tourism law and policy, fundamentals of tourism, fundamentals of computing, physical education, fundamentals of law, english for tourism purposes, advertising and promotion, public relationship, world religions and cultures, philosophy and political theory, drivers training, social communication and etiquette & tourist psychology, tourist insurance and travel service management, fundamental and computerized accounting

    公共關系學、社交與服務禮儀、導游實務、導游基礎、旅行社經營管理、旅遊學概論、社會生態學、休閑產業學、旅遊地理、基礎會計學、會計電算化、統計學、主要客源國概況、旅遊市場營銷、商務談判、貨幣銀行學、汽車駕駛。
  2. This thesis made target at the image destion of tourist destination, based on the theory of tourism management, marketing, tourism geography, tourism psychology and tourism planning. the writer summarized researching fruit on the design of the image of tourism destination inside and outside the country, and explores the definition as well as components of tourism image. the writer analysis form processes from tourists and planners, and put forward a point of view, that is design of image of tourism destination should be approved by market

    本文以旅遊目的地的形象設計作為研究對象，以旅遊管理學、市場營銷學、旅遊地理學、旅遊心理學以及旅遊規劃理論作為研究基礎。本文首先總結了國內外有關旅遊目的地形象設計的研究成果，探討了旅遊形象的概念、定義，並從旅遊者、旅遊規劃者兩個不同的角度分析了旅遊目的地形象的形成過程，指出旅遊目的地的形象設計必須得到客源市場的認可。
  3. According to the analysis of necessity the second part drew the final conclusion that is to develop ethical marketing strategy for the combination of marketing ethics and strategic marketing management ethical marketing strategy was defined by its own concept, character and some other confusing concepts. it was explained through 5 steps which are environment analysis of ethical marketing, the destination establishment of ethical marketing strategy, laying out the practical scheme of ethical marketing strategy and fulfillment & control of ethical marketing strategy

    然後，具體闡述營銷道德與營銷戰略管理結合的途徑? ?開發道德型營銷戰略，對道德型營銷戰略從定義、特徵、易混淆概念辨析三個方面進行界定，並論述開發道德型營銷戰略的五個步驟：道德型營銷環境分析、道德型營銷戰略目標、道德型營銷戰略方案制定、道德型營銷戰略方案實施和道德型營銷戰略控制。
  4. Enterprise operator in the reform, it is no doubt a kind of method to try to find out the problem of solving in practice, but if there are scientific theories as guide, if can use the management theory of advanced science and telecommunications reform practice and combine together, then, the telecommunications of our country reform the cause and can step into a new realm certainly. this thesis is case study with the new chinese network communication group company standing on the new starting point in feature, at complicated market environment and living environment so, how about find out a feasible experience of management, and then form the management standard of the new developing telecommunications enterprise and effectual management strategy

    本文首先概括了選題的背景和意義，闡述了論文研究所需要的經營戰略和競爭戰略理論、組織行為理論及市場營銷理論；分析了中國電信業面臨的競爭環境和經營狀況；找出中國網通在電信市場上的優勢和劣勢，進而從中國網通的市場定位，經營策略的角度出發，分析研究了以新面貌站在新起點上的中國網路通信集團公司，面對的如此復雜的市場環境和生存環境，如何摸索出一條切實可行的管理經驗，進而形成新興電信企業的管理規范和行之有效的經營戰略。
  5. Business ethics, fundamentals of law, foreign trade publication literacy, physical education, chinese, social analysis and government policy, computer, english reading, management, english writing, english listening, human resource consulting, english speaking, philosophy and political theory, fundamentals of accounting, business english, business letters, fundamentals of marketing, negotiation skills, e - business, international trade

    英語閱讀、英語語音學、綜合英語、英語聽說、英語語法、商務英語、英文商務函電、商務談判英語、商務英語寫作與翻譯、市場營銷學、國際貿易、人力資源管理、會計學概論、電子商務、會計學基礎。
  6. This thesis firstly gave a brief introduction of some basic concepts on crisis and the crisis management, and distinguished them with some relational concepts in theory through issues, the issue management, risks, the risk management and the none defect management or the last day management ; then analyzed the qualities and types of the marketing crisis management for the study of cases ; finally analyzed the guard of the marketing crises and the communication between enterprises and their publics during the course of the marketing crisis management

    本文首先簡單介紹了危機與危機管理的一些基本概念，並將二者與相關概念進行了區別與比較，涉及了問題、問題管理、風險、風險管理、零缺點管理末日管理等理論；其次，基於案例研究分析了營銷危機的性質與類型；最後在危機管理的一般理論的基礎上，著重分析了營銷危機的預防和事中與善後管理中的溝通等問題。
  7. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  8. Had acquired job certificate of the tourism manage form travels bureau in the prc, studying systematically the course such as the general outline of modern management, general outline of hotel management, hotel finance and accountancy, guest room management, food and beverage management, hotel marketing etc., the score is excellent

    取得成建制旅遊飯店經理資質，系統地學習了現代管理概論、酒店管理概論、酒店財務會計、酒店客房管理、酒店餐飲管理、酒店營銷、酒店財務管理等課程，成績優秀。
  9. In chapter 1, the author discussed the traits of internet age, the implication of real estate marketing and several basic problems of internet marketing ; in chapter 2, the author analyzed the changes of real estate market in the internet age, discussed the advantages of internet market survey and the trend of real estate product ; in chapter 3, the author discussed the application of traditional marketing strategy in the internet age, the position of selling control in real estate marketing and the significance of client relationship. in chapter 4, the author assembled the practice of real estate marketing of china, indicating that it is a long way from traditional marketing to e - marketing on the four aspects of designing, building, marketing management and estate management

    本文分為四個部分，第一章概述了網路時代的特徵，房地產全程營銷的內涵以及房地產企業網路營銷的幾個基本問題；第二章分析了網路時代房地產市場主體行為以及需求的變化，論述了網上市場調查的優越性以及未來房地產產品的趨勢；第三章評析了近年來中國房地產企業與網路營銷整合的實踐，從房地產全程網路營銷中的規劃設計、建設施工、營銷管理、物業管理等四個方面，分別選取網上定製、網上采購、客戶網路、社區信息化等四個小點進行了具體論述。
  10. The third chapter mainly deals with the formation of marketing competence. based on the established theories in chapter two and basic conceptions of marketing competence and the integrated marketing management process, the writer works out a theoretic formation pattern for marketing competence : an enterprise continuously cultivates, innovates and upgrades its marketing notions, guided by which the enterprise improves its comprehensive level in market research, marketing policies, marketing strategies, marketing implementation and control

    筆者主要是在第二章對于營銷競爭力理論研究的基礎上，根據企業整體的營銷管理過程和營銷競爭力的基本概念，研究得出營銷競爭力的理論形成模式，指出企業營銷競爭力的形成是這樣的一種過程：企業不斷培育、創新和升級自身的營銷理念，從而以此指導企業在參與市場競爭的過程中，不斷提升營銷調研、營銷戰略規劃、營銷策略計劃、營銷執行與控制等各方面綜合競爭能力水平。
  11. The paper aims to a better knowledge of beauty parlor workers of their service, and an effective management and sale of their service products. this study is done by way of personal visits and questionnaires, personal experiences and observation, mathematical statistics and contrastive analysis. based on the analysis of the status quo and market surroundings of beauty parlors in our country, this paper puts forward a new idea of beauty parlor service and sales, then - analyzes - the formation and characteristics of beauty parlor service products and the building factors of beauty parlor sales system, and finally focuses on the sales strategies of visible, skillful and normal service for the aim of the enhancement of sales ability and competence of the beauty parlors of our country

    為了使美容院從業者對其所提供的服務產品有一個正確的認識，從而有效地經營、銷售和管理好服務產品，本研究通過實地訪問與問卷調查、親身體驗與觀察，藉助各種渠道廣泛收集相關資料，運用數理統計法、對比分析法、系統法等方法，從目前我國美容院的營銷現狀分析、美容院的市場營銷環境分析入手，提出了美容院服務產品及服務營銷的概念，分析了美容院服務產品的構成與特徵以及美容院服務營銷系統的構建要素，擬定了美容院服務產品營銷策略的構建系統，重點論述了美容院服務有形化、技巧化、關系化和規范化等營銷策略，旨在對提升我國美容院的營銷能力尤其是對其服務產品的營銷能力、對提高我國美容院的整體競爭水平等產生一定的實際指導作用。
  12. And also it needs to guide and excavate the individuality demands of the consumers. therefore, the experiential marketing arises. under this background, the consumer behavior researchers begain to discuss and measure the purchasing experience from the point of emotional experience, service experience, shopping experience, experience value and shopping values

    本文首先就營銷內涵的演進、體驗經濟及體驗營銷、消費體驗的相關理論進行了探討，根據相關文獻推導體驗營銷下的消費體驗過程作為建立消費體驗過程管理模型的基礎，並據以提出本研究的概念性和應用性研究模型。
  13. The framework of this article is based on comprehensive strategy management model, and the author collected much material and data on chinese macro - environment and insurance industry, then proceeded systematic summary and statistic analysis, carried out analysis on industry structure and industry competition state with porter ' s theory of competition strategy, then analyzed the external, internal and competition state of ping an insurance company with efe, ife and cpm tool respectively. the author also adopted the method of swot comprehensive analysis, and produced operational analysis combined with theories and methods of service management, crm, sales & marketing, human resource management, industry organization structure and corporate culture

    本研究以綜合戰略管理模型為基本分析框架，收集了我國宏觀環境及保險業的大量資料和數據進行概括總結和統計分析，運用波特的競爭戰略理論進行產業結構分析，分別用efe 、 ife 、 cpm矩陣對平安保險公司的外部因素、內部因素、競爭態勢進行分析，採用了swot綜合分析法進行戰略選擇，並廣泛結合服務管理、市場營銷、人力資源管理、產業組織結構、企業文化等多學科理論和方法對平安保險公司的應對戰略的具體實施進行探討。
  14. It is well known that along with the development of the social economy and the improvement of the living standard of the people, insurance, as one kind of intangible product, is quickly accepted by the people, and is brought into the range of mass consumables. meanwhile, for the insurance company facing internal and outside environment changes, the appearance the marketing channel in a forceful way makes its management of marketing channel relations become more complex and more challenging. this article consists of four parts : the first part introduces car insurance marketing channel mode and existing problems of company a ; the second part summarizes relevant theories about marketing channel relations, with emphasis on the concept of marketing channel, channel conflict and the principle and method for handling the conflict ; the third

    本文共有四個部分:第一部分介紹a公司車險營銷渠道模式及存在的問題;第二部分概述營銷渠道關系管理的相關理論，對理論的概述主要從營銷渠道概念、渠道沖突、處理渠道沖突的原則和方法等部分進行;第三部分介紹了a公司車險營銷渠道產生的背景，並運用第二章的相關渠道理論對公司現有車險營銷渠道存在的問題進行詳細分析;第四部分是公司的車險營銷渠道策略探討，首先對a公司作了swot分析，明確公司的優勢與劣勢，面對的機會和威脅，然後對a公司在未來時間里車險營銷渠道發展和營銷渠道管理方法提出建議，即:充分利用股東優勢，在加強對傳統代理渠道的管理和控制的同時，構建一個以4s店為主的控製程度相對高的多渠道結構的營銷體系。
  15. Be able to define marketing and discuss its core concepts. be able to define marketing management and compare the five marketing management orientations

    給出營銷的定義並討論其核心概念。定義營銷管理並比較五種不同的營銷管理理念。
  16. Especially from middle of 1980 ' s to this day, with the increase of economic globalization and development of the information technology, more and more enterprises go back to their main businesses, and pay their points on these businesses such as product development, manufacture, marketing, which are their core businesses and they are good at. these businesses embody the competitive advantages of the enterprises. experts and enterprises do not argue of the importance of the logistics management superficially

    40年來，物流的概念在不斷地拓展，人們對物流管理越來越重視，特別是80年代中期至今，隨著經濟全球化競爭的加劇、信息技術的飛速發展，許多生產企業回歸主業，將精力集中於產品開發、生產、銷售等具有競爭優勢的核心專長業務的呼聲日益高漲，理論界和企業界已不再淺層次的探討物流管理的重要性問題了，他們開始探討物流管理的模式問題，即：究竟是自營物流業務，還是將物流業務外包給專門從事物流管理的企業去做。
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