營銷組合理論 的英文怎麼說

中文拼音 [yíngxiāozǔgělǐlún]
營銷組合理論 英文
cs 4cs
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 組 : Ⅰ名詞1 （由不多的人員組成的單位） group 2 （姓氏） a surname Ⅱ動詞（組織） organize; form Ⅲ量詞（...
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 論 : 論名詞（記錄孔子及其門徒的言行的「論語」） the analects of confucius
  • 營銷 : marketing （ma）
  • 組合 : 1 （組織成為整體） make up; compose; constitute 2 （組織起來的整體） association; combination3 [...
  • 理論 : theory
  1. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  2. Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy

    鑒於此，本文從農行的業務營銷現狀著手，通過定性和定量的方法，借用當今最先進的市場營銷理論，吸收眾家之長，系統考察、分析、研究了農行的營銷策略，認為農行必須牢固樹立以客戶為中心的經營理念，大力採用市場營銷策略，要以傳統4p策略為基礎，以新4p策略和服務營銷3r策略為兩翼，以4c策略為擴充的營銷組合策略來指導農行業務產品營銷，建立營銷創新機制，轉變觀念，只有這樣農業銀行才能早日走出困境，屹立於世界金融之巔。
  3. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  4. Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically

    在最後兩章，論文運用市場營銷學的理論和方法，根據武漢市消費者的實際需求和蔬菜市場的發展趨勢，提出了以建立扁平化、快捷化蔬菜營銷渠道為方向，對現有渠道進行優化和整合的方案，其具體思路是：努力轉變政府職能，加快建立蔬菜物流和電子商務系統，充分利用企業優勢，大力扶持蔬菜運銷組織和農業技術協會。
  5. I will proceed from the actual condition of the life insurance marketing in china to research with the theoretical tool. firstly, i will research into the marketing environment according to the life cycle theory of the calling, the theory of the market structure and the tactics of competition

    首先根據行業生命周期理論、市場結構及競爭策略理論對營銷環境進行分析；之後，利用營銷策略組合理論對我國壽險企業的營銷策略進行分析；最後，以平安保險公司為例進行實戰分析。
  6. Application of the system science theories in research of materials

    營銷組合理論是建立在傳統的
  7. Research of new marketing combination theory about university students ' sports service market in our country

    我國大學生體育服務市場新營銷組合理論研究
  8. Discussing the points in the paper with the experience of mine when i took part in the project planning in tian xiang building during the studying process. analyzing the background and base of upgrading the level of management using the analyzing tools : pest and swot in the analyzing environment. using the tool 4p in the ascertaining the orientation and marketing strategy. when studying how to level the service, using the service marketing and management theory. according to the special aspect of service, adding the 3p ( stuff, showing and

    在研究過程中，結合了親身參與的天祥大廈項目實際案例策劃的經驗，生動形象地論述了文章中的論點;在環境分析中，運用了pest和swot分析工具，分析了提升經營管理水平的背景和基礎;在定位和營銷策略的確定中，應用了營銷組合工具（ 4p ） ;在研究如何提高服務水平時，運用了服務營銷和管理理論，根據服務的特殊性，在營銷組合中增加了3p （人員、有形展示、過程） 。
  9. Discussion on the development and evolution of product marketing theory

    淺議產品市場營銷組合理論的發展演變
  10. Discuss the application in the marketing management of commercial bank of

    營銷組合理論在商業銀行營銷管理中的應用
  11. What are the final reasons of promoting the development of marketing combinatorial theories

    推動營銷組合理論演變的最終動因是什麼
  12. The thesis first reviews the marketing mix theory, and make an analysis of the marketing environment of the united states

    論文首先回顧了營銷組合理論的發展情況，並對美國市場環境進行了分析。
  13. Marketing theory, which appeared in usa in 20th century, has a hundred - year history in which there were many ideas such as market - ingredients, relationship - marketing, and integrated - marketing

    在這百年的發展史中，營銷觀念不斷創新形成了眾多的學說，如營銷組合理論、關系營銷、整合營銷等。
  14. If we want to have an overall and correct understanding on marketing combinatorial theories, we should understand that in the past 40 years, in which respects have marketing combinatorial theories changed

    對營銷組合理論如要有一個全面正確的理解，就應了解40多年發展中，營銷組合理論在哪些方面發生了變化
  15. Chapter five, being the main body of the thesis, elaborates the manufacturing strategy, price strategy, channel strategy and promotion strategy of xieheng telecom company with the help of 4ps marketing combinatorial theory

    第五章是本文的重點內容，作者運用4ps營銷組合理論對協亨公司的產品策略、價格策略、渠道策略和促銷策略作了詳細的分析。
  16. Our country practiced this classified administration system for drugs not long ago ; the otc drug market is not mature or perfect ; it is at its embryo stages in comparison with the advanced countries in the world

    在這個背景下，筆者試圖從市場營銷組合理論出發，結合我國otc藥品市場的特點，探討我國otc藥品市場營銷策略，以促進我國otc藥品市場的發展和成熟。
  17. ( 2 ) through the comprehensive understanding of cost - effectiveness theory, it makes a thorough quantitative analysis on the cost and benefit of marketing combination factors and provides a measurable analytical model about the cost - effectiveness of marketing combination. furthermore, it analyses the model practically

    （ 2 ）通過對成本效益理論的全面認識，從定量的角度對營銷組合因素的成本和效益進行了深入分析，給出可以度量的營銷組合成本效益分析模型，並進一步對模型進行了實用性分析。
  18. Because marketing combinatorial theories are in the center of marketing theories, and also the most realistic composition of directive significance. its confusion understanding does n ' t benefit the development of the basic theories of marketing, and makes a lot of enterprises feel at a loss in practice too

    由於營銷組合理論是營銷理論的中心，也是最具現實指導意義的成分，因而對其理解的混亂不利於營銷基礎理論的發展，也使許多企業在實踐中感到無所適從。
  19. The main innovations of this paper lie in : flexibility of structure framework and infirmness of controlling with enterprise trade power are the double reasons for promoting the development of marketing combinatorial theories. and the author proposes two suggestions on building the marketing practices in chinese enterprises, namely to increase the flexibility of the structure framework of chinese enterprises and to build and implement all - directional relation marketing

    本文的主要創新之處在於，筆者得出一個初步的結論：組織結構的柔性化與企業交易控制權的弱化是推動營銷組合理論演變的雙重動因；因此對中國企業營銷實踐有一定建設意義的兩條建議是，大力推行組織結構柔性化與實行全方位的關系營銷。
  20. The features of agricultural product markets are analyzed, based on which the pattern of " agricultural marketing mix " strategy is studied. from the perspective of marketing mix theory, the problems and solutions on agricultural marketing are discussed

    在分析農產品市場特徵的基礎上，研究了農產品市場營銷規律，從營銷組合理論角度探討了農產品營銷中存在的問題及解決方法。
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