營銷行為規范 的英文怎麼說

中文拼音 [yíngxiāohángwéiguīfàn]
營銷行為規范 英文
marketing codes of conduct
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 規 : Ⅰ名詞1 （畫圓形的工具） instrument for drawing circles 2 （規則; 成例） rule; regulation 3 [機械...
  • 范 : 名詞1 [書面語] （模子） pattern; mould; matrix 2 （模範; 榜樣） model; example 3 （范圍） boundar...
  • 營銷 : marketing （ma）
  • 行為 : action; behaviour; conduct; deed
  1. The feature of the thesis is that the author does a deep thought and study in specific characteristics of real estate, combined with the actual need of reai estate after china ' s joining in wto. on the base of the above, the author also does a deep and all - round analysis of specific characteristics of real estate management, the thirst for financing and its ways and measures for choice, and baldly puts forward the reforming route of financing organization and measures in real estate, the strategy of marketing mix, the foundation of real estate management system and perfection of regulations in real estate, all of which appear weak in china ' s real estate market at present

    本文的寫作特色在於，緊密結合中國加入們後房地產業發展的實際要求，認真思考並深入研究了房地產業自身的特殊性，並以此為切入點和突破日，全面深入地剖析了房地產市場管理的特色、對融資的饑渴和可供選擇的融資渠道及方式；大膽而又嘗試性的提出了房地產融資機構、手段的改革思路、市場營銷組合策略的運用及房地產經營管理體系的構建和行業規范等現實中國社會尚顯薄弱的對策及主張。
  2. The restriction factors are lack of government and policy support, the small production scale, the low degree of farmer ' s organization, the construction of industrialization management scheme was weak, internal mechanism was needed to be improved, the proportion of breed was inconsequence, low utilization ratio of resource, low research level, behindhand production technique, low science and technology content of produce, trade was lack of self - discipline, competition without orders, low level of marketing and currency, the market system was not healthiness, the scales of leading enterprises were small, so they were short of ability of bringing along others

    當前制約菏澤市牡丹產業發展的主要因素是政府行為不規范、支持力度不夠;生產規模普遍較小，農民組織化程度低，產業化經營組織建設還很薄弱，內部機制有待完善;牡丹品種結構不合理，資源利用率低;科研水平低，生產技術落後，產品科技含量低;行業自律性差，無序競爭嚴重;產品營銷、流通水平低，市場體系不健全;龍頭企業弱小，帶動能力不強。
  3. Ci ( corporate identity ) includes mi ( mind identity ), bi ( behavior identity ) and vi ( visual identity ). it is depended on visual design, logo shape, specifically color etc. to form a corporate visualize drawing market idea, behavior ruler, management characteristic, packaging style, operating ruler and strategy together. after the standardization of corporate name and logo, the information of the corporation could be communicated and spread from the corporation to the whole society

    企業形象（ corporateidentity ， ci ）也叫企業識別系統，它包括企業理念識別（ mindidentity ， mi ） 、企業行為識別（ behavioridentity ， bi ） 、企業視覺識別（ visualidentity ， vi ）三個部分，是指運用視覺設計手段，通過標志的造型和特定的色彩等表現手法，使企業的經營理念、行為規范、管理特色、產品包裝風格、營銷準則與策略形成一種整體形象。
  4. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  5. To add " there are many loopholes in the operation and sales practices of telecommunications service providers, " after " that, as " ; to add " and such complaints from the public are often not followed up effectively by government departments, " after " in recent years, " ; to add " stipulate corresponding penalties " after " to cover pay television, " ; and to add " ; furthermore, as the hong kong housing authority has signed agreements with pay television operators, these operators can enter the buildings to set up and maintain communal aerial systems and can deploy front - line promoters to approach the residents to sell other various commercial services, using the provision of exclusive maintenance and supply services as a selling point and adopting unscrupulous means to entice or mislead the residents into signing an agreement with them, causing great disturbance to the residents ; in this connection, the government must adopt measures to combat such sales malpractices, take the initiative to inform public rental housing tenants of the rights and responsibilities of the operators and, when the operators resort to malpractices or malpractices are reported by residents, take immediate action to investigate the matter and issue warning to and penalize the operators concerned ; the government must also review the problem of inequity in accessing system information by consumers and the telecommunications service providers, whereby consumers have no means or right to obtain true and accurate information about the systems that they are using and can only pay the fees according to the volume, system and time slots of their calls shown on the records provided unilaterally by the service providers, and in case of queries about such information, the decision of the service providers prevails and there is no channel for the consumers to dispute or verify ; to this end, the government should expeditiously study how to ensure that consumers have the rights to know, choose, verify, appeal and claim for compensation in the provision of telecommunications services including pay television, local and cross - boundary telecommunications and internet services " after " in the contracts "

    在"鑒于"之後加上"各電訊服務提供者的營運和銷售存在不少漏洞， "在"不斷增加， "之後加上"而市民的投訴又往往得不到政府部門的有效跟進處理， "在"收費電視， "之後加上"訂定相應的罰則， "及在"標準合約條款"之後加上"此外，由於香港房屋委員會與收費電視營辦商簽訂協議，該等營辦商可進入大廈鋪設及維修公共天線系統，並調派前線銷售人員，以獨家提供維修及供應服務作為招徠，向住戶推銷其他各種商業服務，以不當手法誘使或誤導住戶與他們簽約，對居民造成很大困擾就此，政府必須採取措施打擊上述違規營銷的手法，並主動告知公屋住戶該等營辦商的權責范圍，遇有營辦商作出違規的行為或居民舉報營辦商的違規行為時，須立即追查，並向有關營辦商發出警告及作出處分政府亦須檢討現時消費者與電訊服務供應商所獲系統資訊並不對等的問題，即消費者無從及無權得知他們所選用系統的真實資料，令他們只能按服務供應商單方面提供有關通話量通話系統及通話時段的記錄繳交費用，遇有消費者質疑上述資料時，往往只由服務供應商作最終決定，消費者無從申辯或查證就此，本會促請政府盡快研究如何就各類電訊服務包括收費電視本地及跨境電訊網際網路等的提供，確保消費者享有知情權選擇權覆核權投訴權及索償權" 。
  6. With the cases which are retlising to accept admirlistrative punishment, refusing to accept administratix / e coercive measures, retlising to accei ) t the resolution, issued by admin1strative organs, for changing, terminat1ng or disso1vlng some certiticate, retlising t ( ] accept the resolution, issued by administrative organs, for confirming the ownership or utilize ol natural resources. considering the fact that administrative organs infring rlghts of the aut ( ) nomous management, considering the tac1 the thrm contract is changed, abolished ( ) r interfered by administrative organs. considering adminlstrativc organs illegall } levy propertives, apportioned charges, collect capitais, or demand perform1ng other duties, considering administrative orga11s, according to the lau ", shouid issue some certificates or sanction, register some other things which have n ' t be ( : n done, applying administrative organs for performing some legal duties which have n ' t been pefformed, applying adrninistrative organs for issuing consolations, social insurances or the lowest funds of life which have n ' t been issued and considering the concrete administrative conduct of administrative organs infringes other ll legitimate rights and interests

    本文運有我國有關法學理論，並結合《行政復議法》的相關規定，對行政復議范圍進行了分析和研究，其中第二章對具體行政行為的復議范圍進行了分析，包括：不服行政處罰決定的行政案件：不服行政強制措施的行政案件；不服行政機關變更、終止、撤銷有火證書的決定的案件；不服行政機關確認自然資源的所有權或者使用權的決定的案件；認為行政機關侵犯合法的經營自主權的案件；認為行政機關變更、廢止或者干涉簽訂農業承包合同，侵犯其合法權益的案件；認為行政機關違法徵收財物、攤派費用、強行集資或者違法要求履行其他義務的案件；認為符合法定條件，申請行政機關頒發有關證書或者審批、登記有關事項但行政機關沒有依法辦理的案件；申請行政機關履行某些法定職責，行政機關沒行依法履行的案件；申請行政機關依法發放撫恤金、社會保險金或者最低生活保障費，行政機關沒有依法發放的案件；認為行政機關的其他具體行政行為侵犯其合法權益的案件等。
  7. The registration administrative offices conduct an annual inspection on foreign - funded enterprises. the inspection examines the investment paid by different parties, whether the joint venture is doing normal business within the registered scope of business, whether there is any investment withdrawal, transfer of property, or evasion of debts, whether it has opened business, change or cancel registration as stipulated by regulations

    年度檢驗的主要內容包括：檢查合營各方認繳出資情況，是否按登記主管機關核定的經營范圍和其他登記事項從事正常的生產經營活動，是否在經營期限內有抽逃注冊資本轉移財產逃避債務的行為，是否按照規定辦理開業變更注銷登記。
  8. Enterprise operator in the reform, it is no doubt a kind of method to try to find out the problem of solving in practice, but if there are scientific theories as guide, if can use the management theory of advanced science and telecommunications reform practice and combine together, then, the telecommunications of our country reform the cause and can step into a new realm certainly. this thesis is case study with the new chinese network communication group company standing on the new starting point in feature, at complicated market environment and living environment so, how about find out a feasible experience of management, and then form the management standard of the new developing telecommunications enterprise and effectual management strategy

    本文首先概括了選題的背景和意義，闡述了論文研究所需要的經營戰略和競爭戰略理論、組織行為理論及市場營銷理論；分析了中國電信業面臨的競爭環境和經營狀況；找出中國網通在電信市場上的優勢和劣勢，進而從中國網通的市場定位，經營策略的角度出發，分析研究了以新面貌站在新起點上的中國網路通信集團公司，面對的如此復雜的市場環境和生存環境，如何摸索出一條切實可行的管理經驗，進而形成新興電信企業的管理規范和行之有效的經營戰略。
  9. Secondly, through the survey of expert and the methodology of key success factor ( ksf ), it concludes the concrete ksfs of air product and water processing facility product. the ksfs of air product : brand name, service assurance, marketing network, large scale economic production, r & d ; the ksfs of water processing facility product : quality management, r & d, service assurance and marketing network - thirdly, through the methodology of value chain and core competence embodied with defined key success factor and main success factor, this paper analyses and evaluates the internal environment. it points out that air product has these advantages such as quality management competence, r & d competence, service assurance competence, large scale production competence, and has these disadvantages such as marketing network, brand name, cost control

    本文首先運用pest分析法和波特的五種競爭力量模型，對奧神公司的臭氧空氣系列產品和臭氧水處理工程產品所處的宏觀環境、競爭狀況進行了分析和評價，認為奧神公司產品面臨著國家產業政策扶持、不斷增長的環保需求、人們對清潔空氣和潔凈水的需求增長等發展機會，也面臨著行業市場不規范、市場競爭激烈、用戶討價還價能力強等威脅；其次，通過專家調查，運用關鍵成功因素理論，分析得出臭氧空氣凈化系列產品市場的關鍵成功因素是品牌建設、服務保障能力、營銷網路建設、規模經濟水平、產品研發能力：臭氧水處理設備市場的關鍵成功因素是質量管理能力、研發創新能力、服務保障能力、營銷網路建設；再次，運用價值鏈理論、核心競爭力理論並結合所確定的關鍵成功因素和主要成功因素對奧神公司產品所處內部環境進行了分析，認為臭氧空氣凈化系列產品擁有質量管理能力、產品研發能力、售後服務保障力、規模生產能力的優勢，同時面臨著營銷網路建設、品牌建設、成本控制能力方面的劣勢。
  10. It is one kind of material flow network, which has no essential distinction with general sale and material flow network of company and no existing obstacle of entry and withdraw. more importantly, the large - scale economics cannot become the direct monopoly reason. i think the problems of postal general service, the citizen ' s privacy of correspondence and national security can be solved and realized under the framework of competition through standard and supervision of laws

    筆者進而對郵政的國家壟斷規制提出了質疑，認為與規模經濟相連的郵政網路性特徵與一般網路產業的網路性特徵有根本區別，它只是一種物流網路，與一般公司的銷售、物流網路有本質區別，不存在進入障礙和退出障礙，更為重要的是，規模經濟不能成為國家壟斷的直接理由；認為郵政的普遍服務、公民的通信秘密和國家安全可以在競爭的框架內，通過法律的規范和政府的監管而得到解決和實現，而沒有必要將郵政實行國家壟斷，不準他人經營。
  11. Based on this conclusion, a standard and systematic risk management method suggests to be adopted. the following sector explores in depth the capital source channel of open - fund development ; the sales channel establishment and the variety innovation of the fund by introducing the marketing system theory. finally, based on the research of market background system and market elements which open - fund relies on, the paper points out the importance of market environment construction in the standardizing development of the fund, and gives a constructive suggestion to the scope development and standardizing operation of open - fund

    文章通過對證券投資基金的發展空間與趨勢研究、基金的運作機制研究，指出開放式基金是我國未來證券投資基金市場發展的主流產品，具有廣闊的市場空間和發展前景；通過對開放式基金的風險體系和主要風險特點的分析，提出規范化、系統化的風險管理思路與參考性方法規劃；通過導入市場營銷體系理論，就開放式基金發展的資金渠道方向、銷售渠道建設、基金的品種創新等進行深入論述；最後針對開放式基金所依賴的市場背景體系與市場要素，指出市場環境建沒對基金規范化拓展的重要性，並為開放式基金的規模發展和規范運作提出建設性建議。
  12. Since the normal media is not very effective on this condition, then synthetic diamond factory, as the semi finished product enterprise, have to take cyber - marketing and international trade by building their cyber - marketing system to fight a way in domestic market. at the same time, synthetic diamond firm can also regular their selling and purchase flow with the system to cut back on the cost and make their product competitive. this paper discusses the development of online - marketing both in the domestic marketing and in the international marketing, and probes into cyber - marketing theory, and puts forward a framework of integrating cyber - marketing and traditional marketing

    人造金剛石企業作為典型專用性中間產品的生產企業在其他廣告媒體不能起到有效促銷作用的情況下，進行網路營銷體系的建設並通過網路營銷體系開展網上營銷和對外貿易從而開拓國際市場並從國內的惡性價格戰中突圍就成了金剛石企業的最好選擇；另外，金剛石企業還可以通過網路營銷體系規范自身的銷售流程，從而加強客戶關系管理以降低業務員個人控制客戶資源給企業帶來的巨大經營風險；網路營銷體系還可以幫助金剛石企業進行網上采購，從而規范采購流程，降低生產成本，增強產品的競爭力。
  13. With the application background of the development of pbc dalian branch " disposal information s ervice system ", the decision supporting subsystem of dalian international cooperating group information system and china life insurance company dalian branch " estimate and planning of market the decision supporting system ", paper applies itself to resolve the above conflict and problem, in order to enhance the self - adaptive of dw system, to implement integration optimization within dw and measure the users compatibility, and to get a self - adaptive dw system. during the process, it uses dw technology, dw quality, corba structure and agent technology. the content is below : ( 1 ) in order to decrease the development cost, to improve the multiplexing of components and to realize load balance and distributional calculation in larger range, paper studies and realizes the self - adaptive architecture of dw with the corba technology, agent technology and java programming language. as a result, the dw architecture get the ability of initiative, permanence and intelligence

    鑒於此，本文以數據倉庫系統面臨的問題與矛盾為研究背景，以中國人民銀行大連資金清算中心清分信息服務系統、大連國際合作集團決策支持系統、中國人壽保險公司大連分公司營銷決策支持系統評估與規劃等三個項目為應用背景，以強化數據倉庫系統的自適應性、在數據倉庫系統中進行聚集優化和度量數據倉庫用戶適用度，得到一個自適應的數據倉庫系統為目的，利用數據倉庫技術、數據倉庫質量、 corba結構以及agent技術，重點研究了以下內容： （ 1 ）為達到降低軟體系統開發成本、提高組件重用性、在較大范圍內實現平衡負載與分佈運算的目的，賦予數據倉庫體系結構主動性、持久性、智能性的能力，本文利用corba技術、 agent技術與java編程語言，研究並實現了數據倉庫自適應體系結構。
  14. Prescription drugs have special characters different form other goods, in case of the special characters and the loopholes in management system, it brings about unhealthy phenomena such as doctors accept money from pharmaceutical companies, which has been paid close attention by the public and government. by analyzing the external market environment of medical trade and purchasing action in consumer marketing, the author discovers the reason causing about moral risk in medical marketing, advances strategies in medical products development, marketing channel and marketing pattern creation. we are looking forward to the arrival of epoch of integrated marketing of prescription drugs the author hopes the article is benefit for government to reform the market and pharmaceutical enterprises to improve marketing ways

    處方藥具有不同於一般商品的特殊性，由於其特殊性和管理體制上的不健全，造成了處方藥銷售中為社會和政府所關注的醫生拿「回扣」等現象的出現。論文通過對醫藥行業的宏觀環境分析和對消費者市場購買行為的分析，找出了產生醫藥營銷道德風險的原因，提出了在處方藥產品創新、渠道整合、營銷方式創新等方面的策略，期待處方藥營銷整合時代的到來。筆者期望本文能為政府部門規范市場及醫藥企業創新營銷方式提供借鑒。
  15. The success of an enterprise requires good marketing strategies and effective marketing implementation as well. many companies such as hunan foreland power engine which marketing performance is fairly bad have right marketing strategies, however, their marketing implementations are irregular and inefficient

    許多與湖南福田動力有限責任公司類似的中小企業之所以營銷業績不佳，並不完全是因為其市場營銷戰略計劃不正確，而往往與其營銷執行過程的不規范和低效率有關。
  16. These include : to construct a consummate personal credit system ; to build a sound jurisprudence ; to make the market behavior normal ; to strengthen the management of credit card business ; to establish a system of credit ranking management ; to reinforce the risk management ; to build a better environment in the use of credit card ; to carry out industrialization operation strategy, and so on

    主要包括：建立與完善個人信用體系；健全法律規范，規范市場行為；加強對信用卡消費信貸的扶持與管理，營造良好用卡環境：實施信用卡的產業化經營戰略；加強信用卡消費信貸的風險管理，建立信用等級管理制度；推進信用卡創新和市場營銷等等。
  17. On the basis of analyzing the status quo of sports industry and factors of pe industrialization, this article advances main approaches to accelerate sports industrialization as well as actualize sports industry sustainable development : building multi - element investing system to increase investment intensity ; establishing flexible marketing strategies to guide sports consumption ; perfecting functioning mechanism to promote industry development ; ensuring scientific industry policy to strengthen macro - control ; strengthening sports law construction to standardize market behaviors

    在對我國體育產業的發展現狀和影響體育產業化的因素進行分析的基礎上，提出加快我國體育產業化進程、實現體育產業可持續發展的主要途徑是：構建多元化投資體制，加大投資力度；制定靈活的營銷策略，引導體育消費；完善市場運作機制，促進產業發展；確定科學的產業政策，加強宏觀調控；加強體育法制建設，規范市場行為。
  18. Real estate industry head for reason and conform to the standard without cease, along with the people " s bank of china issuing no. 121 document to tight money and land resource department straitening out the land, market order energetically, but the level of marketing planning in real estate industry is still in primary stage. marketing planning in real estate is paid little attention to or be attached importance to but be directed without a set of systematic method, which directly leads to great resources waste, such as a large amount of vacant merchandise houses

    隨著近期央行頒布「 121 」號文件緊急收縮銀根，國土資源部大力整頓全國土地市場，我國房地產業的發展不斷走向理性和規范，然而房地產營銷策劃仍處于初級階段，一方面，開發商不重視營銷策劃，或雖重視但缺乏系統的理論方法來指導工作實踐；另一方面，一些策劃人不懂得什麼是真正的策劃，策劃行為隨意性強而科學性弱，一些所謂的營銷專家正將營銷策劃導入歧途。
  19. Put forward regard serving before selling, selling, after selling as the central marketing way, set up marketing network, to user manuals, installation, maintenance repair manuals, 4s store behavior norm, normal regulations maintain and troubleshooting process, claims process, road saves duty and districts divide etc. problem put forward a lot of importance modification opinion

    提出以服務售前，售中，售後為中心的市場營銷方針，組建市場營銷網路工作組，對維修手冊，用戶手冊，保修手冊， 4s店行為規范，常規保養及故障診斷排查流程，三包索賠流程，路救責任及區域劃分等問題都提出了許多重要修改意見。
  20. Marketing codes of conduct

    營銷行為規范
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