營銷調查 的英文怎麼說

中文拼音 [yíngxiāodiàozhā]
營銷調查 英文
marketing research
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 調 : Ⅰ動詞1 （配合得均勻合適） harmonize; suit well; fit in perfectly 2 （使配合得均勻合適） mix; adju...
  • 查 : 查名詞1. [植物學] （山查） hawthorn; haw2. （姓氏） a surname
  • 營銷 : marketing （ma）
  • 調查 : 1 （為了解情況進行考察） investigate; examine; inquire into; look into; survey; （try to） learn ...
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  3. According to detailed investigation on the adjustment of the structure of products and condition of management that all the data come from a typical case named chongqing ketai company in the latest three years, the writer analyses the serious problems that arise from the duration of the adjustment on the structure of products. first, ketai company lacks the modem management and distribution conception, all the goods it owns are short of escutcheon, second, the company are in great need of nuclear technology and products that are opened out by its own efforts

    本文以中國近年來發展迅速的高新技術企業所面臨的發展問題為背景，通過對一個典型案例? ?重慶科泰公司近三年的產品結構調整情況和經營情況的調查，結合該公司所處的行業背景、經濟環境及公司自身的實際情況，全面分析了科泰公司在產品結構調整中出現的重大問題：第一，落後的營銷觀念，缺乏品牌意識。
  4. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  5. The analysis of problem starts from analyzing the internal problem of enterprise, through market investigation, as well as analysis of macro environments, micro environments and swot, and by studying the elementary basis on which kc company drafts the chinese marketing strategy of rf intelligent beauty apparatus, then determines the company ' s target market strategy and marketing strategy

    問題的分析是從企業內部問題的分析入手，通過市場調查，以及宏觀環境分析、微觀環境分析和swot分析，研究kc公司制定rf智能美容儀的中國市場營銷戰略制定的基礎依據，然後在此基礎上確立公司的目標市場戰略和公司的營銷戰略。
  6. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  7. Therefore, the modern network manager must turn the call center based on intelligent network from a passive role into an active role. up to now, more and more network manager begin to make use of their call centers to carry out multifarious call - out services such as selling telegraphic products, satisfaction investigation, telephonic notification, product investigation, voice advertisement and so on

    因此，必須要變基於智能網路的呼叫中心的被動角色為主動角色，目前越來越多的運營商開始利用呼叫中心來開展電信產品的營銷、滿意度調查、電話通知、產品調查、語音廣告等主動外呼業務。
  8. The court heard that during the relevant years, the defendant was the director and shareholder of kam tong kee engineering plastics co. ltd., a company engaged in the trading of industrial engineering products. investigation by ird officers revealed that the company issued two types of cash sales invoices, one type with serial numbers bearing alphabetic prefix and another with serial numbers bearing no alphabetic prefix

    案情透露，被告于有關年度為甘棠記工程塑膠有限公司的董事兼股東，該公司經營工業工程產品交易。稅務局于調查甘棠記工程塑膠有限公司稅務事宜時，揭發該公司就現沽銷貨共開發兩類現沽單，一類為編號前有字母的現沽單，而另一類為編號前沒有字母的現沽單。
  9. To add " there are many loopholes in the operation and sales practices of telecommunications service providers, " after " that, as " ; to add " and such complaints from the public are often not followed up effectively by government departments, " after " in recent years, " ; to add " stipulate corresponding penalties " after " to cover pay television, " ; and to add " ; furthermore, as the hong kong housing authority has signed agreements with pay television operators, these operators can enter the buildings to set up and maintain communal aerial systems and can deploy front - line promoters to approach the residents to sell other various commercial services, using the provision of exclusive maintenance and supply services as a selling point and adopting unscrupulous means to entice or mislead the residents into signing an agreement with them, causing great disturbance to the residents ; in this connection, the government must adopt measures to combat such sales malpractices, take the initiative to inform public rental housing tenants of the rights and responsibilities of the operators and, when the operators resort to malpractices or malpractices are reported by residents, take immediate action to investigate the matter and issue warning to and penalize the operators concerned ; the government must also review the problem of inequity in accessing system information by consumers and the telecommunications service providers, whereby consumers have no means or right to obtain true and accurate information about the systems that they are using and can only pay the fees according to the volume, system and time slots of their calls shown on the records provided unilaterally by the service providers, and in case of queries about such information, the decision of the service providers prevails and there is no channel for the consumers to dispute or verify ; to this end, the government should expeditiously study how to ensure that consumers have the rights to know, choose, verify, appeal and claim for compensation in the provision of telecommunications services including pay television, local and cross - boundary telecommunications and internet services " after " in the contracts "

    在"鑒于"之後加上"各電訊服務提供者的營運和銷售存在不少漏洞， "在"不斷增加， "之後加上"而市民的投訴又往往得不到政府部門的有效跟進處理， "在"收費電視， "之後加上"訂定相應的罰則， "及在"標準合約條款"之後加上"此外，由於香港房屋委員會與收費電視營辦商簽訂協議，該等營辦商可進入大廈鋪設及維修公共天線系統，並調派前線銷售人員，以獨家提供維修及供應服務作為招徠，向住戶推銷其他各種商業服務，以不當手法誘使或誤導住戶與他們簽約，對居民造成很大困擾就此，政府必須採取措施打擊上述違規營銷的手法，並主動告知公屋住戶該等營辦商的權責范圍，遇有營辦商作出違規的行為或居民舉報營辦商的違規行為時，須立即追查，並向有關營辦商發出警告及作出處分政府亦須檢討現時消費者與電訊服務供應商所獲系統資訊並不對等的問題，即消費者無從及無權得知他們所選用系統的真實資料，令他們只能按服務供應商單方面提供有關通話量通話系統及通話時段的記錄繳交費用，遇有消費者質疑上述資料時，往往只由服務供應商作最終決定，消費者無從申辯或查證就此，本會促請政府盡快研究如何就各類電訊服務包括收費電視本地及跨境電訊網際網路等的提供，確保消費者享有知情權選擇權覆核權投訴權及索償權" 。
  10. Based on results of a lot of practical investigations, academic researches and comparisons of situations of real estate industry in changsha with that in other cities, this paper analyzes the present situations and existing problems of changsha ' s real estate industry and points out that the competition of foreign enterprises, the low degree of openness in renting system, the inefficiency in management, the conflicts of administration and practice, the lack of legal consciousness for agent serv ices, the nonstandardization of real estate management companies and the distemperedness in supervisory systems pose the outside threats ; ill managerial system, low technical level, small scales of companies, few measures for financing and marketing, poor quality and high prices of products pose the inside problems

    本文在大量調查和理論研究的基礎上，分析了長沙市房地產業的現狀和問題，提出了長沙住宅市場需求量預測模型，並對2002年長沙住宅市場需求量進行預測，對長沙房地產業發展進行縱向和橫向比較，論述了外國企業進入中國房地產市場指日可待，論述了我國目前土地出讓制度不透明，政策管理手段繁雜、效率不高，規劃部門與房地產業的滯后與沖突，中介服務機構缺乏法律，物業管理公司無法可依，監控體系不健全等外部環境問題；論述了我國目前房地產企業規模偏小，管理體制乏力，技術力量薄弱，融資渠道狹窄，產品質量不高，產品規格不齊，價格偏高，以及營銷手段落後等內部環境等問題。
  11. Many foreign companies have realized the importance and huge potential in china ' s market and do utmost to enter the china with many methods. although the overseas company have strong management experience and economic ability, but always have trouble in the developing business in the china market. how to adopt the suitable marketing mode to develop the business in china

    本文在大量市場調查和實踐基礎上，對美國wmgd公司在華的經營現狀和營銷方式進行了全面分析，並運用了環境分析、五種競爭力分析等先進的市場營銷理論，提出了項目化管理營銷的思路，力求進行營銷創新。
  12. China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently

    本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。
  13. It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market

    本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。
  14. This part introduces the current situation and issues of tourism advertisement of our country, analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media. by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point

    本部分介紹了我國旅遊廣告的現狀和問題，分析了旅遊廣告營銷的基本原理；在廣告聚斂公眾注意力的效果分析與評判中分析了媒體對引發公眾注意力的貢獻，採用市場問卷調查的形式得出濟南公眾對媒體的關注規律和對主要客源國日本的媒體推廣方案；最後用銷售成果測定法和虧盈平衡點法對廣告效果進行測定和評價。
  15. Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis

    通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。
  16. Focus groups are the most widely used ( and abused ) qualitative market research method. we will spend the hour discussing the pro - s and con - s of focus groups

    6焦點小組訪談是被最廣泛應用（幾乎被濫用）的定性營銷調查方法。我們將在課堂上探討此方法的利弊。
  17. Marketing research and product development are one side and advertising and sales promotion are another

    營銷調查和產品開發是一個方面，廣告和促銷是另一個方面。
  18. Only one - fifth of the 2, 582 people polled by china youth daily ' s social research centre, sina. com and epanel research and consulting co were confident that the government ' s steps would check the trend

    這項由中國青年報社會研究中心新浪網epanel營銷調查與咨詢公司聯合開展的調查共有2582人參加，調查顯示，只有五分之一的調查對象對政府所採取的措施抱有信心。
  19. Only one - fifth of the 2, 582 people polled by china youth daily ' s social research centre, sina. com and epanel marketing research and consulting co were confident that the government ' s steps would check the trend

    這項由中國青年報社會研究中心新浪網epanel營銷調查與咨詢公司聯合開展的調查共有2582人參加，調查顯示，只有五分之一的調查對象對政府所採取的措施抱有信心。
  20. The methods covered in 15. 821 are often used in the “ front - end ” of market research project, whose second - stage is a quantitative survey

    821所探討的調研方法一般用於營銷調研計劃的前期工作，而營銷調研的第二階段則為定量調查。
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