營銷資源分配 的英文怎麼說

中文拼音 [yíngxiāozīyuánfēnpèi]
營銷資源分配 英文
marketing resource allocation
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 資 : Ⅰ名詞1 （錢財; 費用） money; wealth; expenses 2 （資質） intelligence; endowment 3 （資格） quali...
  • 源 : 名詞1. （水流起頭的地方） source （of a river）; fountainhead 2. （來源） source; cause 3. （姓氏） a surname
  • 分 : 分Ⅰ名詞1. （成分） component 2. （職責和權利的限度） what is within one's duty or rights Ⅱ同 「份」Ⅲ動詞[書面語] （料想） judge
  • 配 : Ⅰ動詞1 （兩性結合） join in marriage 2 （使動物交配） mate （animals） 3 （按適當的標準或比例加以...
  • 營銷 : marketing （ma）
  • 資源 : natural resources; resource
  1. This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field

    本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。
  2. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  3. Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture

    然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。
  4. These programs are building modernized physical distribution firms, utilizing the post of china for distribution ally, the internet distributing, and the distributing model of " shops + salesmen ". in the end, this thesis analyzes that the firms involve in internet marketing how to select their suitable distributing methods according to their practical condition

    從勞動分工的角度來看，外包給現代化的專業物流企業進行商品配送是網路營銷中解決配送問題的最佳途徑，但在我國企業網路營銷中，中國郵政、企業網上配送聯盟和當地零售商+網路推銷員模式能充分利用現有資源，是很好的幾種過渡形式。
  5. Wel bioer takes full account of the operation tendency and risk of its partners from goods discount, paving the way for coming into the market, marketing, training and marketing human resource and prompting system equipment

    無論是供貨扣率，入市鋪底，營銷推廣與培訓支持，還是營銷人力資源配備，激勵機制配置等，均能充分考慮合作夥伴的經營勢態及風險。
  6. As an important component of market management and research, territory management segments the market to which enterprises are exposed into appropriate territories according to certain standards. it also analyzes all the territories " marketing environment, situation of relevant industries, conditions of clients and competitive power, and then study and assess every existing and prospective client in each territory, and identify their sales potential, thereby allocating resources rationally between different clients, mapping out related sales plans with specific targets, and finding out the optimal method and means to achieve marketing objectives

    區域管理（ territorymanagement ）是市場管理研究的一項重要內容，它按一定的標準將企業所面臨的市場環境劃分為適當的區域，對區域內的營銷環境、相關行業情況、客戶情況、競爭地位等進行分析，進而對區域內的每一個現實客戶和潛在客戶逐一進行研究和評價，確定每個客戶的銷售潛力，從而在不同的客戶之間合理分配資源，有針對性地制定相關的銷售計劃，尋找實現銷售目標的最優方法和途徑。
  7. The case analysis is started by discussing the development environment of bmcc, its swot factors, its resources circumstances and competitive situations. secondly, it analyzes the problems ( and also their causes ) of bmcc ' s marketing channels using theories of strategy fit, authorizing and agents. finally, some suggestions are made in this part on the construction of bmcc ' s self supported services and sales halls, and the improvement of its agent services and sales channels

    案例分析部分首先分析了濱洲移動公司的發展環境，通過swot方法分析了公司目前的資源狀況和面對的競爭態勢，進而利用戰略資源匹配、委託-代理等方法和理論分析了公司目前營銷渠道存在的問題和產生的根本原因，提出了加強自營廳建設、進一步完善代理模式的渠道建設思路，以及服務營業廳和銷售營業廳並舉的服務渠道戰略。
  8. This paper has defined the strategic measures such as the strategic mission and strategic objective and strategic step and organization innovation, technological innovation, marketing, capital operation and manpower resources management to yitong through analysis the currents situation such as the basic situation and main characteristics in the present stage, and through trade through trade backgrounds analysis such as the current situation of the auto spare part and the impact on auto spare part trade after china accession to thewto, and the goal market and swot analysis such as the characteristics and competition situations to auto stencil plate and air springs

    本文以湖南易通汽車配件科技發展有限公司為實例進行研究。通過對該公司基本情況和現階段的主要特徵等公司現狀分析；汽車零部件的現狀和中國加入wto對汽車零部件行業的影響等行業背景分析；汽車鋼板彈簧和空氣彈簧市場的特徵和競爭狀況等目標市場分析以及swot分析，確定了該公司的戰略使命、戰略目標、戰略步驟，以及實施組織創新、技術創新、市場營銷、資本運營和人力資源管理等戰略措施。
  9. Result of the thesis is general strategies for qingdao and some strategies for individual festival & special event, which have a sure actual significance. in the last chapter, the thesis makes strategies in organization & human resource, politic & relative installation, government participation & market operation, capital & impress management and marketing management. cases study particularly point to characteristic of traveler market of two important event and small events, as well as direction of problems in development

    第四章分析提出了青島市節慶旅遊發展的一般策略和個別節慶的演進策略，一般策略的主要內容包括組織與人力資源、政策及配套設施、政府介入與市場化運作、資源和影響管理、營銷管理等方面；在個案研究中，針對青島的國際啤酒節和海洋節這兩個重要節慶和其餘一般小節慶的特性做了具體研究，指出了它們各自的客源和遊客特徵，並就發展中的問題以及發展方向做了一定的分析探討。
  10. Relational marketing ( relation marketing ) a word by white switzerland ( c l. l. berry ) introduced the literature first in 1983 new years. the home comprehensive viewpoint thought the relational marketing is refers to the enterprise through with the main partner between, like the supplier, the customer, the dealer and so on long - term construct, satisfaction strategy partner relations, and fulfills the promise through the mutually beneficial exchange to cause related all quarters together to realize respective goal, thus seeks the communal development. first relates the marketing the beginning and the end point is the value process, next exchange process is relates the marketing the core, finally converses the process is relates the marketing the key to be at

    本文介紹了關系營銷的基本理論，分析了rh公司實施顧客市場關系營銷的理論依據? ?顧客讓渡價值，就rh公司顧客市場中暴露出的嚴重的顧客流失問題，從維系顧客關系、穩固市場份額的角度論證了該公司實施顧客市場關系營銷的必要性和可行性;有針對性地研究了該公司實施顧客市場關系營銷的幾種策略? ?從傳統的營銷環節擴展到產品研發等全過程，並將研究范圍延伸到國際顧客市場;提出搞好內部關系營銷、組織設計、資源配置和塑造品牌優勢等完善rh公司顧客市場關系營銷內部措施。
  11. After making sure that refocusing strategy is the same with the company, the study analyzes external environments and interior conditions of the company. then there is a judgment of industrial development, and refocusing strategy is brought forward, including actualizing industry conformity, going along with organization reforger, adjusting management structure, and parceling the wealth reasonably. in the end, the paper gives a suggestion : deepening enterprise reformation, establishing modern enterprise system ; adjusting operation overall, upgrading industrial capability ; going along with organization reforger, founding industrial parts ; going along with capital operation, achieving low - cost outspread ; using unusual resources, going along with dummy operation ; creating advantage relatively, building flat roof to become a useful person ; changing management mode, inaugurate " many - win " phase ; building enterprise culture remain with the company

    本文在對歸核化戰略在該公司的適用性作出肯定判斷的基礎上，對其發展的外部環境與內部條件進行了歸納，同時分析了其主要產業的發展態勢並作出基本的戰略判斷，提出了實施產業整合、進行組織再造、調整經營結構、合理配置資源為主要內容的歸核化戰略思路，並勾勒出了該公司實施歸核化戰略的主要舉措：深化企業改革，建立現代企業制度；整合產業項目，提升產業實力；實施組織再造，建立事業部制結構；進行資本運作，實現低成本擴張；利用獨特資源，進行虛擬運作；創造比較優勢，構築成才平臺；創新營銷思路，開創「多贏」局面；建設具有攀鋼企業公司特質的企業文化。
  12. With the result of the analysis, the enterprise ' s marketing resource is allocated effectively, that gives the enterprises a guide method

    同時結合客戶價值的分析結果，對企業營銷資源進行有效地配置，即給企業一種方法上的指導。
  13. The emphasis and core of this paper including two parts, the first the evaluation method of customer value is set up, and the second the enterprise marketing resource is allocated effectively on the base of analyzing the customer value

    本文的重點和核心分為兩部分，第一是建立客戶價值的評價方法，第二是在分析客戶價值的基礎上進行企業營銷資源的有效配置，使資源配置最優化。
  14. The third chapter focuses on internal resources assessment, it consists of human resource, financial situation, r & d, marketing, agd etc. in the basis of former analysis, the last chapter focuses on the developing strategy of xunxing corporation and some chief functional strategies

    最後，在前面分析的基礎上，制定了公司的發展戰略，以及與之相配套的一些職能戰略，包括公司改制問題，市場營銷組合戰略、生產戰略、技術創新戰略、人力資源戰略。
  15. The first chapter elaborates on nine areas concerning oil and petrochemical businesses specified in wto entry agreement, such as reduction of tariffs, elimination of non - tariff barriers like quota license, governmental and non - governmental trade of crude and oil products, tariff quota on fertilizer imports, liberalization of distribution service, oil field service, transportation and warehouse service and specialized service for engineering. based on those areas, it makes detailed analysis of the influence from china ' s wto entry on the country ' s petroleum industry, including the in - depth discussion of oil refining business, distribution of oil products as well as the oil engineering and technical services, which are substantially under the influence of the country ' s access into wto. the first chapter also describes the challenges in such areas as china ' s oil industrial system and mechanism, management level, competitiveness, exploration and development technology and human resources

    第一章首先從關稅減讓、取消配額許可證非關稅壁壘、原油、成品油的國營貿易和非國營貿易、化肥的進口關稅配額和國營貿易、分銷服務的開放、油田服務、儲運和倉儲服務、與工程有關的專業服務等九個方面介紹了入世議定書中涉及石油石化的主要內容；然後就由此對我國石油行業所產生的影響進行了詳細的分析，對其中受到重點沖擊的煉油化工業務、油品分銷業務、石油工程技術服務等領域進行了深入探討；提出了入世對我國石油行業在體制和機制、管理水平、競爭能力、勘探開發技術、人力資源等六個方面的挑戰。
  16. In the paper, i bone the line market analysis and consumer survey with the facts of enterprise rather than with the profound theories and the most advanced methods. through the market segmentation, the target market selection and market location, i finally establish the marketing schema, which is available and operational

    在制定天威酒入市的市場營銷戰略過程中，筆者沒有選擇高深的理論和最前沿的方法，而是結合天威酒業的實際情況，進行了行業市場分析、消費者調查，經過市場細分、目標市場選擇、市場定位，制定出與公司資源狀況相匹配的、操作性強的營銷方案。
  17. This thesis makes a systematic and detailed study on technical economic characteristics of petrochemical industry, supply and marketing mannel, logistics method and the business resources, and then devises a strategy on the third party ' s storage providers. in this thesis, storage management strategy is discussed, including infrastructure and resource distribution, business process and organization redesign, information system construction, manufacture management and human resources management. afterwards the marketing strategy of the third party ' s storage providers, cost management strategy and consumer relationship management is also designed

    本篇論文在分析了中國石化行業企業改制重組、遼陽地區石化行業技術經濟特點、石化企業供銷渠道和物流模式、以及遼化物資供應公司經營資源等因素后，制定了公司策略，其中包括基礎設施與資源配置、業務流程優化與組織結構再造、信息系統建設、企業文化建設和人力資源管理等方面，並為該企業作出了第三方倉儲專業服務商的戰略定位。
  18. We specialize in a diverse range of industries including, but not limited to : manufacturing, distribution, healthcare, software, chemicals, telecommunications, beverage bottling, printing, insurance, direct marketing, real estate, technology, staffing, e - commerce, automotive, hvac, waste equipment, cosmetic / personal care products, financial services, home & garden, construction & engineering, energy, newspaper, radio, television, food processing & equipment, retail, plastics, apparel, industrial materials and electronics

    我們投資于廣泛范圍內的工業，包括：製造、分配、醫療、軟體、化學、電信、飲料瓶、印刷、保險、直接營銷、房地產、技術、人員編制、電子商務、機動車、採暖通風和空調、廢物處理設備、化裝品、金融服務、家庭和公園、建築工程、能源、報紙、收音機、電視、食品加工設備、零售、塑料、服裝、工業原料和電子等。
  19. The qualitative analysis is : by questionnaire investigation, measure and calculate " brand value cognition coefficient " to make a quantitative brand target ; then, determine respectively weights of effect factors to targets and respective weight of marketing propagationg tools to effect factors ; and then, multiply two sorts of weights to be the weights of arranging the resource of marketing propagation

    定量分析的思路是:通過問卷調查，測量與計算品牌價值認知系數，量化品牌目標;並分別確定各影響因素對目標的權重，各營銷傳播工具對影響因素的權重，營銷傳播資源配置權重即為二者乘積。
  20. The second part of this paper applies the former part ' s theory to discuss how enterprises shall make the plan of marketing propagation and implement activities. the normal process includes these factors : analyzing inner and external environment, determining target market and targets in t period, drafting the marketing propagation general program in t period, arranging the resource of marketing propagation and choosing tools of marketing propagation, making plans and implementing activities, controlling activities of marketing propagation, evaluating and assessing achievement of t period

    本文的第二部分，屬于理論的應用部分，闡述企業應如何進行營銷傳播計劃及營銷傳播活動實施，其一般性流程主要包括以下方面:內部環境分析、外部環境分析、確定目標市場、確定t期目標、 t期營銷傳播總綱、 t期營銷傳播資源配置與營銷傳播工具安排、 t期營銷傳播計劃、 t期營銷傳播活動實施、營銷傳播活動監控、 t期評價及業績考核。
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