皮納爾東 的英文怎麼說
中文拼音 [pínàěrdōng]
皮納爾東
英文
pinardon-
This paper has analyzed several main modern enterprise ’ s marketing ethical evaluation theories and models, which conclude some basic evaluation theories : the basic ideology of chinese business ethics standing for the eastward values, the utilitarian theories and the deontological theories which both stand for westward ethical systems ; three special evaluation theories : the social justice framework, the proportionality framework and the prima facie duty framework ; and five primary evaluation models : the cavanagh ’ s ethics decision - making tree model, the laczniak ’ s questionnaire model, the hunt - vitell model, the blanchard - peale ethics - checking model and the smith ’ s marketing ethics sequential system model
現代企業營銷道德評價的基本理論包括代表東方價值觀念的中國商業道德基本思想和代表西方倫理體系的道德評價基本理論? ?功利論和道義論，具體理論包括羅斯顯要義務理論、加勒特相稱理論、羅爾斯社會公正理論，具體模型有卡瓦納道德決策樹模型、萊茲尼克問題式模型、亨特-維特爾模型、布蘭查德-皮爾道德核查模型、史密斯營銷道德連續體模型。
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