直銷渠道 的英文怎麼說
中文拼音 [zhíxiāoqúdào]
直銷渠道
英文
direct selling channel- 直 : Ⅰ形容詞1 (成直線的; 硬挺的) straight; stiff 2 (跟地面垂直的; 從上到下的; 從前到后的) erect; v...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 渠 : Ⅰ名詞1 (人工開鑿的水道) canal; ditch; channel 2 [書面語] (車輪外圈)outer wheel3 [書面語](盾...
- 道 : Ⅰ名詞(道路) road; way; route; path 2 (水流通過的途徑) channel; course 3 (方向; 方法; 道理) ...
- 直銷 : direct marketing; door-to-door sale
- 渠道 : 1. (引水灌溉的水道) irrigation ditch; canal; channel 2. (途徑) medium of communication; channel
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Cigale is trying to get the balance right between his traditional library - based sales channel and new chances to connect directly with families
一邊是傳統的以圖書館為基礎的銷售渠道,另一邊是新的直接面向家庭銷售的方向。It severely limits the alternatives, available to the bank marketer and often necessitates the use of direct channels of distribution.
這嚴重限制了銀行營銷人員的選擇性,從而必須經常使用直接銷售渠道。Leading by the reputation orientation, advertisement, prolocutor of stars, medium spreading. as well as lots of other ways, have become the “ potluck ” for the brand creating of many indigenous enterprises. however. with the expedition of the severe chinese marketing competition. more and more enterprises find out that it is very difficult to develop the brand image construction and communication, and finally win the competition solely by brand reputation. enterprises should recur to much more competitive media. which might effectively lead the brand image construction and communication, and this very media is channel. the marketing channel provides the platform for enterprises and consumers to contact, exchange, and communicate with each other. it services consumers the most direct brand experience, and make a decisive sense for brand image construction and communication
但是隨著中國市場競爭激烈態勢的加劇,越來越多的企業發現,單憑知名度來引導品牌形象塑造和傳播並贏得競爭已非常困難。企業必須藉助于其他更有競爭力的媒介才能更有效引導品牌形象塑造和傳播,這個媒介就是渠道。營銷渠道為企業和消費者的接觸、交換和對話提供了平臺,為消費者提供了最直接的品牌體驗,對品牌形象的塑造和傳播具有決定性的意義。Different from common distribution channel, the vertical marketing system is made up as the manufacturer of a unified system and whole seller
與通常的分銷渠道不同,垂直營銷體系由作為一個統一的體系的生產商與批發商組成。It divided into direct and indirect channels. this article systematically analyzed the feature of them, pointing out that the straight annul and the individual marketing has many problems such as high distribution cost, low effectiveness, extensively management and so on. the paper consider that bancassurance is the new channel to adapt the contest situation for domestic life insurance corporation after our country entering into wto
人壽保險的分銷渠道分為間接渠道和直接渠道兩種,本文系統地分析了這兩種分銷渠道的特點,提出目前國內人壽保險主要採取團體直銷和個人營銷的傳統分銷方式,存在著分銷成本高、人均生產力水平低,經營方式粗放等問題,難以適應我國加入wto后的激烈競爭態勢。As to traditional marketing channel, under new economy environment based on knowledge and information technology, and characterized by individuation, interaction and fast speed, enterprises have to directly face the problems such as how to cut down unreasonable marketing channel costs, how to establish the speediness mechanism of marketing channel, how to reasonably allocate rare profit between marketing channel members, how to transform push system of marketing channel into pull system, and so on
單就企業的營銷渠道而言,面對以知識、信息技術為基礎,追求個性化、速度化和互動化為特點的新經濟環境,如何降低不合理的營銷渠道成本、如何建立營銷渠道的快速反應機制、營銷渠道成員如何實現薄利的合理分配以及營銷渠道如何實現由推動型( pushsystem )向拉動型( pullsystem )轉變等都是傳統營銷渠道不得不直接面對的問題。The third chapter has narrated the traditional channel pattern and its evolution and the marketing channel pattern of chinese enterprises. the patterns include traditional pattern, vertical channel pattern, horizontal channel pattern and multi - channel pattern. the case introduced the channel pattern of chinese domestic appliance
第三章全面講述了傳統營銷渠道模式及其演變過程和中國企業的營銷渠道模式發展現狀,包括了傳統渠道模式、垂直渠道模式、水平渠道模式和多渠道模式;中國企業的渠道模式主要以家電行業為例做了闡述。Distribution channel strategy is one of the most challenging and difficult components of an international marketing program
分銷渠道戰略的制定與分銷系統的設計常常直接影響跨國公司在目標市場的競爭力。Based on the case, the analysis part selects channel gap model as the key tool with which we can find out the existing gap in nokia ' s current distribution model, furthermore we put forward the proposals that diminish or decrease the gap : cutting the distribution layers, provincial distributor, directly supplying to super retail partner etc. finally the brief prospect for domestic distribution model is forecasted
案例分析部分選用了渠道差距分析( channelgap )模型,通過分析渠道差距產生的原因,找出當前諾基亞分銷渠道存在的差距,從而針對存在的渠道差距給出了相應的減少渠道差距的建議:減少分銷層次、區域代理、超級終端直供等,在案例分析的最後,給出了對國內未來分銷渠道發展變化的展望。Wholesale trade, sales to industrial customers or direct sales from a plant are typical examples of distribution channels
批發貿易、銷售給工業客戶或者直接從工廠售出,這些都是分銷渠道的典型例子。The starting point in selecting the most effective distribution channel arrangement is a clear determination of the operation target and a determination of the needs and preferences of the target market, the thesis analyzes the main operation targets of the japanese and the american giants that caused those diversities. komatsu as an industrial product company, its marketing channel in china is a combination of three basic elements : the manufacturer ' s sales force, distributors and a trading company - sumitomo
本文通過大量實地調查、當面訪談、內部資料整理對小松製作所在中國市場分銷渠道的目標、控制、支持和直銷渠道進行分析,來論證本文的觀點即:小松製作所在中國市場分銷渠道是傳統分銷渠道修正改造后形成的管理型營銷渠道系統再加上直接分銷渠道和住友商社渠道。Besides, this article analyzes the trend of unification of market channel and its influence on the telecom channel by trend and apply of channel unify and popularity of electron channel
本文還分析了渠道一體化發展變化的趨勢和直銷、電子渠道的推廣應用對電信營銷渠道的影響。Analysing cdma market in dezhou, with the development technology and economy, the differentiation of customers " demands become more and more conspicuous. with the differentiation of cdma, china unicom dezhou branch innovates marketing strategies, breaks the traditional corresponding industry marketing model, establishes direct distributors and builds the new market channel with the strategic partners
以德州聯通cdma市場細分而論,隨著科學技術和社會經濟的發展,消費者需求的差異性越來越明顯,利用cdma產品的差異性,創新營銷,打破通信行業以營業廳為營業窗口的坐門等客式營銷模式,建立直銷隊伍,實現一對一上門服務營銷,並與戰略夥伴共同構築新的營銷渠道。The group will replicate the successful marketing strategies in hong kong and plan to penetrate the prc market through direct sales and promotional activities targeted towards the oem, corporate, government, bank and education market segments, and through distribution channels targeted at the mass consumers
本集團將會參考在香港市場成功的市場推廣經驗,透過直銷及針對原設備製造商公司政府銀行及教育界之宣傳活動,以及透過設立以廣大消費者為主之分銷渠道,開拓中國市場。In europe, of the 6 % of travel booked online, around 47 % is booked through the online travel agencies and 53 % via direct supplier channels
在歐洲市場,在占據市場預定總量6 %的在線旅行預定中,大約有47 %的預定是來自提供在線服務的代理商,而剩餘的53 %是來自供應商的直銷渠道。They have all invested tens of millions of pounds in creating, developing and maintaining this direct channel, backed by large advertising campaigns to promote their own site
他們已經投資了數百萬上千萬英磅的資金來建設、發展和維護他們的這個直銷渠道,並通過大規模的廣告投放活動來促進他們自身網站的發展和運營。Yet the firm, with a business model that was once the envy of the industry, has found that its chief advantages ? the lack of a physical sales channel and the ability to squeeze suppliers ? have become the chief sources of its woe
他的商業模式曾經讓整個行業艷羨不已,可如今他卻發現做為自己主要優勢的直銷渠道和壓榨供貨商的能力卻讓他陷入了困境。It also takes high - price policy in order to cover the expense of management in the out - of - yangzhou market. ( 3 ) channel strategy. the company actively consolidates and develops sales channels, which can greatly improve the sales volume of its products
渠道策略:主要是對渠道的控制,即加強對直銷渠道的建設,加強對專營奶點的影響,增強兼營奶點的向心力,加強顧客檔案的建設與管理。Hs pharmacy company has used direct selling pattern for several years, then they found this pattern had not adapted for the change of the market environment and the request of the company resources and development programming. hs corp
在新的市場競爭下, hs藥業公司採用單一的直銷渠道模式已經不能適應市場環境的變化以及公司資源和發展規劃的要求,出現了老產品銷售直線萎縮,新產品推廣緩慢、市場份額低,營銷成本上升,財務狀況惡化,營銷渠道控制不力等現象。Marketing channel is one of enterprise ' s important resources and choice of marketing channel mode will directly influence development of enterprise
營銷渠道是企業的重要資源之一,營銷渠道模式的選擇直接影響到企業的發展。分享友人