社會營銷觀念 的英文怎麼說

中文拼音 [shèkuàiyíngxiāoguānniàn]
社會營銷觀念 英文
societal concept
  • 社 : 名詞1 （共同工作或生活的一種集體組織） organized body; agency; society 2 （人民公社） people s co...
  • 會 : 會構詞成分
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 觀 : 觀名詞1. （道教的廟宇） taoist temple2. （姓氏） a surname
  • 念 : Ⅰ動詞1 （看著文字發出聲音; 讀） read aloud 2 （上學） study; attend school 3 （想念; 考慮） think...
  • 社會 : society
  • 營銷 : marketing （ma）
  • 觀念 : sense; idea; concept; perception
  1. It can affect the green process if for the industry of our country there are such problems : the most enterprises have not yet paid much attention to this question. they still try to gain large returns for the price of pollution and scarce resources. productivity utilization rate is low, resulting in the waste of idle resources

    我國工業存在一些問題會影響到綠色化進程：大多數企業並未引起足夠的重視，仍然是以高能耗、高污染為代價換取較高的經濟效益；生產能力利用率低，出現閑置資源的浪費；企業的營銷觀念落後，還沒樹立綠色營銷的社會營銷觀念，綠色營銷環節脫節。
  2. By more than 100 years development, marketing has experienced manufacturing conception, production conception, promotion conception, marketing conception, social marketing conception, and the latest conception of organization marketing & experience marketing. it is known that the station of marketing has always been increased, and at present it is thought as strategy by management

    經過100多年的演變發展，市場營銷經歷了生產觀念、產品觀念、推銷觀念、營銷觀念、社會營銷觀念，以及最新的整合營銷觀念和體驗營銷觀念，市場營銷也從戰術上升到戰略的高度。
  3. At embryonic stage, criticized of a text the relevant backgrounds of the chinese society and clothing trade emphatically in this text, this paper summarizes the development orbit practice in this stage marketing : namely not from producing idea prevail, arise from the historic moment to selling concept and reach clothing marketing the rudiments of idea

    在萌芽階段，本文著重考證了中國社會和服裝行業的相關背景，總結了這一階段營銷實踐的發展軌跡：即從生產觀念盛行，到推銷觀念應運而生，再到服裝市場營銷觀念的萌芽。
  4. The " localization strategy " includes product / brand strategy 、 price strategy 、 distribution strategy and pubic relationship strategy etc. it should be significant for chinese companies who want to comprehend the management spirit of multinationa companies and want to adapt to the international competitive environment after wto entry of china. there are a good deal of differences between western countries and china in politics 、 economy 、 culture and law environment. the right way succeed in china is matching the marketing strategy with the background of china

    跨國企業本土化營銷策略的主要內容有：社會關系營銷，取得當地政府、民眾的信賴和支持；產品和品牌本土化策略；分銷渠道的本土化建設；價格本土化策略；營銷和傳播觀念本土化策略；高層政府公關策略；危機管理和危機公關； "市場導向和顧客導向"的市場研究和營銷策略等。
  5. The concept of social marketing is the strategic core of an enterprise in social common crisis

    社會營銷觀念是社會公共危機下的企業戰略核心
  6. The concept and practice of societal marketing will be new tendencies of the marketing development in the world

    從世界范圍來看，社會營銷觀念和實踐是營銷管理發展的一個新趨勢。
  7. In the first part, the related work of societal marketing concept and green marketing are reviewed, which lead to bring waste processing into marketing research

    第一部分回顧了國內外對社會營銷觀念和綠色營銷的研究情況，提出了將消費后廢棄物處理問題納入營銷研究范疇的想法。
  8. The dissertation will examine the problem of four concepts including target market, market needs, market competition and social marketing of marketing concept which used in the sport service from marketing

    摘要從市場營銷學的角度出發，對營銷觀念中的目標營銷、市場需要、市場競爭和社會營銷等四個觀念在體育服務市場開發中的運用問題進行探討。
  9. Firstly, on the marketing view, for all kinds of manager ' s errors, it put forward the new views possessed by enterprises, which are technical development, social marketing, green marketing, competition and cooperation

    在營銷觀念方面，文章針對我國高新技術企業管理者在營銷理念上存在的種種誤區，提出企業應該具備市場導向的技術開發、社會營銷、綠色營銷、競爭合作等新的觀念。
  10. Green sale emphasizes consumer interest, company profit, social interest and zoology environment interest 4 person the unity of the interest, consumer interest emphasizes in traditional social sale idea, company profit and social interest 3 person on the foundation of organic union, emphasize zoology environment benefit further, regarding the assurance of zoology environment interest is before 3 person the crucial place that the interest is able to assure abidingly

    綠色營銷強調消費者利益，企業利益，社會利益和生態環境利益等四者利益的統一，在傳統的社會營銷觀念強調消費者利益，企業利益與社會利益三者有機結合的基礎上，進一步強調生態環境利益，將生態環境利益的保證看作是前三者利益持久地得以保證的要害所在。
  11. This paper has analyzed several main modern enterprise ’ s marketing ethical evaluation theories and models, which conclude some basic evaluation theories : the basic ideology of chinese business ethics standing for the eastward values, the utilitarian theories and the deontological theories which both stand for westward ethical systems ; three special evaluation theories : the social justice framework, the proportionality framework and the prima facie duty framework ; and five primary evaluation models : the cavanagh ’ s ethics decision - making tree model, the laczniak ’ s questionnaire model, the hunt - vitell model, the blanchard - peale ethics - checking model and the smith ’ s marketing ethics sequential system model

    現代企業營銷道德評價的基本理論包括代表東方價值觀念的中國商業道德基本思想和代表西方倫理體系的道德評價基本理論? ?功利論和道義論，具體理論包括羅斯顯要義務理論、加勒特相稱理論、羅爾斯社會公正理論，具體模型有卡瓦納道德決策樹模型、萊茲尼克問題式模型、亨特-維特爾模型、布蘭查德-皮爾道德核查模型、史密斯營銷道德連續體模型。
  12. Second the paper listed the factors, which makes greens food marketing difficult in china by analyzing the current situation and problems of green food marketing, then the paper analyze green food marketing environment from the perspective of organization, policy, market conception, and social demand. especially, questionnaire is used to explore the concrete factors influencing customer behavior in green food marketing, and it provides the evidence for marketing strategy. to solve the problem of lack of resources of green food marketing in china, and to offer the credit organization for green food marketing, the paper analyze an integrating model of marketing, which is suitable for green food development in china

    本文首先引入綠色食品和綠色食品營銷的概念，分析了二者各自的特徵，闡述了本課題研究的重要意義；然後通過分析綠色食品營銷的現狀和問題，找出目前制約我國綠色食品營銷的主要因素；接著從組織基礎、政策法規、市場觀念、社會需求等幾個方面來分析我國綠色食品營銷所面對的環境，重點通過調查問卷深入剖析了影響我國綠色食品消費者行為的具體因素，為營銷策略的制定提供依據；為了解決我國綠色食品營銷面對的原料短缺問題，使綠色食品營銷獲得一個可靠的組織保障，本論文分析了目前適合我國綠色食品營銷發展的一體化組織模式，並通過實地調研對這種模式下企業和農產的經濟效益進行了實證分析；本文最後根據綠色食品營銷存在的具體問題和影響我國綠色食品消費者行為的具體因素，結合綠色食品營銷一體化組織模式，從多個方面提出適合我國綠色食品發展的具體的營銷策略。
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