行銷環境 的英文怎麼說

中文拼音 [hángxiāohuánjìng]
行銷環境 英文
marketing environment
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 環 : Ⅰ名詞1 （環子） ring; hoop 2 （環節） link 3 （姓氏） a surname Ⅱ動詞（圍繞） surround; encircle;...
  • 境 : 名詞1 （疆界; 邊界） border; boundary 2 （地方; 區域） place; area; territory 3 （境況; 境地） co...
  • 行銷 : be on sale; sell
  • 環境 : environment; surroundings; circumstances; ambient; closeness; ambience; ambiance; atmosphere
  1. This essay firstly analyzes the influence to chinese auto industry after china entering wto, and explains the necessity of analyzing the marketing mode of aeolus company. chapters 2 - 3 illustrate the marketing system of dongfeng group and the marketing environment of chinese automobile manufacture industry. on the basis of that, chapters 4 - 5 analyze and evaluate faithfully the marketing mode of aeolus company, and then offer some advises to perfect this mode

    本文首先分析了中國加入wto對我國汽車製造業的影響以及研究風神汽車有限公司營銷模式必要性，第二、三章對東風公司的營銷系統及我國汽車製造業的營銷環境進行了分析，在此基礎上，第四、五章對風神汽車有限公司營銷模式進行了詳盡地分析與評價，並提出了進一步完善風神汽車有限公司營銷模式的基本思路。
  2. In the thesis the author comprehensively described the csn ' s circumstance. as far as the national airlines industry and its structure are concerned, combining the key factors of csn ' s stratagem, the writer analyzed its internal superiority, outside opportunity and threat and weakness with the measure of swot

    論文系統闡述了南航的營銷環境，從民航行業分析和行業結構分析入手，結合南航的戰略環境關鍵要素分析，用swot法分析歸納了南航內在的優勢、弱勢和面臨的外在機會和威脅。
  3. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  4. This dissertation do the research on the distribution network optimization model which as a sub network of the supply chain network. enterprise need to adjust and optimize the distribution network in order to acclimatize itself to the marketing environment

    然後，本文對供應鏈網路中的子網路分銷網路的優化模型進行了研究，企業為了適應市場營銷環境的變化，需要對分銷網路進行調整優化。
  5. This thesis conducts a detailed analysis of yangda dairying group ( ydg ) from the perspective of marketing situation, competitiveness and designs four sorts of management strategies through " swot ". there are : ( 1 ) to emphasize freshness of our products ; ( 2 ) to regulate or innovate inner organizational structure of the enterprise under the pressure of external competition ; ( 3 ) to introduce green marketing concept by taking advantage of advanced technologies at yangzhou university ; ( 4 ) to avoid competition with rivals on room - temperature dairy products

    本文從營銷環境、競爭力的角度對揚大乳業集團作了細致分析，並通過swot分析設計出了四大類經營戰略方案，即採取差別化戰略突出乳品在本地市場的新鮮優勢；利用外部競爭壓力加快推動對內部組織結構的調整和改造；充分發揮高校科技與人才優勢，引進綠色營銷理念，塑造綠色乳品形象，引導綠色乳品消費，避免在簡單的買贈促銷上與競爭對手對抗；採取「有所為有所不為」的策略，避免在常溫產品上與競爭對手進行正面競爭。
  6. According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development

    案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。
  7. Upon fruitful analysis of industrial circumstances, this thesis analyzes chengdu ty company ' s sales channel models used in the past time and the channel model of chengdu ty company ' s sales being used at present. it also suggests that chengdu ty co. should adopt a new sales channel model to meet the requirement of the changing marketing surroundings. the contents of this thesis describing are as follows : principle of channel design, selection of sales channel model, option of channel members, management of sales channel, motivation of channel members and performance measurement of sales channel

    本文通過對行業環境的描述和對成都ty公司原有銷售渠道的分析，以成都ty公司在新的市場環境下如何建立銷售渠道為主線，從六個方面進行闡述：銷售渠道的設計原則、渠道模式的選擇、渠道成員的選擇、渠道管理和渠道成員的激勵、營銷流程的管理、銷售渠道的績效評估，從而使渠道網路化，遍及市場各個角落，企業控制渠道，激勵渠道成員，渠道建設達到使「產品無所不在」的終極目的。
  8. I will proceed from the actual condition of the life insurance marketing in china to research with the theoretical tool. firstly, i will research into the marketing environment according to the life cycle theory of the calling, the theory of the market structure and the tactics of competition

    首先根據行業生命周期理論、市場結構及競爭策略理論對營銷環境進行分析；之後，利用營銷策略組合理論對我國壽險企業的營銷策略進行分析；最後，以平安保險公司為例進行實戰分析。
  9. As an important component of market management and research, territory management segments the market to which enterprises are exposed into appropriate territories according to certain standards. it also analyzes all the territories " marketing environment, situation of relevant industries, conditions of clients and competitive power, and then study and assess every existing and prospective client in each territory, and identify their sales potential, thereby allocating resources rationally between different clients, mapping out related sales plans with specific targets, and finding out the optimal method and means to achieve marketing objectives

    區域管理（ territorymanagement ）是市場管理研究的一項重要內容，它按一定的標準將企業所面臨的市場環境劃分為適當的區域，對區域內的營銷環境、相關行業情況、客戶情況、競爭地位等進行分析，進而對區域內的每一個現實客戶和潛在客戶逐一進行研究和評價，確定每個客戶的銷售潛力，從而在不同的客戶之間合理分配資源，有針對性地制定相關的銷售計劃，尋找實現銷售目標的最優方法和途徑。
  10. According to the analysis of necessity the second part drew the final conclusion that is to develop ethical marketing strategy for the combination of marketing ethics and strategic marketing management ethical marketing strategy was defined by its own concept, character and some other confusing concepts. it was explained through 5 steps which are environment analysis of ethical marketing, the destination establishment of ethical marketing strategy, laying out the practical scheme of ethical marketing strategy and fulfillment & control of ethical marketing strategy

    然後，具體闡述營銷道德與營銷戰略管理結合的途徑? ?開發道德型營銷戰略，對道德型營銷戰略從定義、特徵、易混淆概念辨析三個方面進行界定，並論述開發道德型營銷戰略的五個步驟：道德型營銷環境分析、道德型營銷戰略目標、道德型營銷戰略方案制定、道德型營銷戰略方案實施和道德型營銷戰略控制。
  11. The study is focus on the defects and counter - measures in the marketing of life insurance company the trails of thought it follows are : revealing defects in such link as conception, system, product, manpower, medium etc. by probing marketing of life insurance company ; analyzing the effects that the defects have on the agent, customer, life insurance company and finance of society ; then from the organizing, jibenfa, product, training etc. seeking the cause for defects of marketing ; and coming up with the corresponding measures on the defects. researches and practices have shown the following defects exist : 1. the unsound conception of marketing, 2. the imperfect " jibenfa ", 3. the ineffective product developing, 4. the lack of character, 5. the single of marketing medium, the backward of cyber marketing

    論文的研究思路是：通過對近幾年國內壽險營銷的考察，發現壽險公司在市場營銷理念、壽險產品的開發設計、壽險營銷「基本法」 ，壽險營銷人員素質、營銷渠道等方面存在許多問題；從壽險營銷與公司企業形象、客戶滿意度和忠誠度、公司競爭力的關系出發，分析壽險營銷存在的問題對壽險行業風險的加大、代理人隊伍的不穩定、產品與市場需求脫節、客戶與壽險公司的信息不暢等方面的影響；從壽險公司體制滯后、內部管理不規范、外部營銷環境不成熟、產品及服務創新技術含量低等各方面分析壽險公司市場營銷問題存在的原因；從樹立「 cs 」服務理念，實現「顧客滿意」 ，開發創新性、 「復合型」壽險產品，穩妥發展壽險產品「證券化」 ，適時完善營銷「基本法」 ，整頓營銷隊伍，提高壽險營銷人員整體素質，開發新型壽險銷渠道等多方面提出解決壽險營銷中存在問題的相關對策。
  12. We always analyze the marketing environment, make marketing strategies and marketing plans in order to solve " what " and " why " however, marketing implementation can be used to answer " who ", " when " and " how "

    分析市場營銷環境、制定市場營銷戰略和市場營銷計劃是解決企業市場營銷活動中「應該做什麼」和「為什麼要這樣做」的問題；而市場營銷執行則是要解決「由誰去做」 、 「在什麼時候做」和「怎樣做」的問題。
  13. The forthcoming post - savings bank needs newer and better marketing gambit to adapting to the more drastic competitive internal money market

    即將成立的郵政儲蓄銀行必須找到新的營銷環境下更新更有效的營銷策略，以適應加入wto後日趨激烈的國內金融市場競爭。
  14. Nowadays the market is relationship market, good salesmen should notice that you should be customer ' s answers or customer ' s relationship expert because future salesmen will be clients ' consultant not salesmen, try your best to understand customer ' s real need

    在當今的關系型營銷環境中，優秀的銷售人員最需要注意的一點是：成為解決客戶問題的能手和與客戶發展關系的行家（未來的銷售人員將不再是銷售人員，而是客戶的顧問） ，力求敏銳地把握客戶的真實需求。
  15. Lastly, according to the alteration feature of the hotel distribution environment, the thesis summarizes and propose some workable operation patterns and ideas, including establishing new business pattern, choosing the correct electronic distribution channels in line with the environment alteration, establishing customer oriented information providing system and reforming the pricing policy

    第三部分根據酒店分銷環境的這些變化特徵，歸納和提出了適合中國酒店業發展的一些可行的操作方式和理念，主要包括：建立適合電子分銷的新的商務模式，選擇符合分銷環境變化趨勢的分銷方式，建立面向顧客的信息提供機制以及改革價格策略。
  16. After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies

    筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。
  17. Though china unicom scheduled a detailed net - establishing and user - developing plan, the outcome is far beyond expectation after one year trial operation. this article focuses on cdma project of sichuan unicom, analyzes its plan scheduling, marketing environment, positioning and strategy, using marketing theories and adopting approaches of combination of theory and analysis, to find a cause to the present unsatisfactory operation of cdma. the finding might be instructive in adjusting the marketing s trategy of sichuan unicom cdma

    本文將以四川聯通的cdma項目為研究對象，運用市場營銷的相關理論，採用理論與實證分析相結合的方法，對四川聯通cdma的計劃制定、市場營銷環境、市場定位、目標市場選擇以及市場營銷策略進行相關分析，試圖找出目前cdma運營不佳的部分原因，為其市場營銷策略的調整提出一些意見及建議，並從中得到啟示。
  18. By raising the simple and obvious x - y axis segmentation method, the real estate market is segmented into three categories, raw, mature, potential and under cultivated markets. meanwhile, according to the investigation of tendency of several urban the real estate markets, developing theoretical mode of chongqing the real estate market is generally simulated. furthermore, all of the regional markets in our city are divided of regions : not - focused - on region, focused - on region and the region suitable for setting up the image of enterprises brand

    在本文運用的理論工具和總體框架的指導下，運用市場調查理論、波特模型、市場細分理論，對本課題所處的市場環境，包括重慶市房地產市場和與課題項目所在地區的宏觀經濟環境、區域環境、政策環境、城市規劃、行業環境以及消費者市場的收入水平、家庭結構、消費能力、消費心理、居住偏好、生活習慣等40餘個指標進行調查分析，對課題項目的競爭環境進行了研究，力圖尋找出與本項目相適宜的市場需求和市場營銷機會，確定項目要進入的目標市場。
  19. Knauf plasterboard ( wuhu ) company ltd. has been making the rapid improvements in several years. in the year of 2002, knauf was also awarded as the first brand by association. all the achievements were gained through the good circumstances, enterprises " advantages and the suitable marketing strategy

    紙面石膏板行業在中國屬于新型建材行業，蕪湖可耐福公司在中國短短幾年中得到了迅速發展，二零零二年被行業協會評為中國紙面石膏板行業十佳第一品牌，這與行業環境、企業自身優勢及採取適當的營銷策略是分不開的。
  20. It ’ s also facing price descend, and threaten of fast developing technology. the author analyzed the policy, law and economic environment, especially in yangzi river delta. as about jiangsu and zhejiang province, both are well developed, denizens here have very strong consumption ability, demands for luxury fireplaces are very optimistic

    在此基礎上，本文從宏觀和微觀兩個方面對巴比龍壁爐的營銷環境、競爭對手進行詳細分析，並對目前的消費者購買行為進行了具體的分析，最後分析巴比龍壁爐的營銷組合策略以及實施營銷策略的保障措施。
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