行銷與管理 的英文怎麼說
中文拼音 [hángxiāoyǔguǎnlǐ]
行銷與管理
英文
service marketing and management- 行 : 行Ⅰ名詞1 (行列) line; row 2 (排行) seniority among brothers and sisters:你行幾? 我行三。where...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 管 : Ⅰ名詞1 (管子) pipe; tube 2 (吹奏的樂器) wind musical instrument 3 (形狀似管的電器件) valve;...
- 理 : Ⅰ名詞1 (物質組織的條紋) texture; grain (in wood skin etc ) 2 (道理;事理) reason; logic; tru...
- 行銷 : be on sale; sell
- 管理 : manage; run; administer; supervise; rule; administration; management; regulation
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Black - marketing and overcharging grew to proportions far beyond opa policing capacity
黑市交易與高價銷售盛行,物價管理局難以控制。That is a vital problem for it. basing on the above background, this paper makes focus on researches on the development planning and management of siergou oil port district as follows : the plans of function exploring, productivity layout adjustment, cargo organization and marketing ; out the plans of labor / personnel resources and management ; the plans of capital operation ; the plans of management creativity
基於上述背景,本文對寺兒溝油港發展規劃與管理問題進行了如下幾方面研究:提出了油港功能開發及生產布局調整規劃:貨源組織和市場營銷規劃等;提出了勞動力資源開發與管理規劃和人才資源開發與管理規劃;提出資本運營分三步走的規劃設想;提出了管理創新規劃具體內容。" china s big challenge over the next 20 years will be a shortage of resources, especially an energy shortage, " zhang jianyu, head of the beijing office of the us - based non - governmental environmental organization environmental defence told china daily. he said the chinese government is facing up to the challenge and is working to develop the economy in a sustainable way. " china needs interaction with the rest of the world in order to achieve this model of development, " said zhang, who added china is playing an increasingly important role in international and regional organizations
蘇州金之所以能在今年取得如此優異的銷售業績,是與公司「四著棋」分不開的:一是銷售系統有針對性地加強市場網路經銷商業務員服務站中心庫建設,穩定重點銷售區域,提升二級市場銷售管理水平,尋機開拓新的市場,推出「安全用心,服務貼心」的全新品牌主張,在全國20個省級地區舉行蘇州金「新形象,新產品」發布巡展推介活動。Topics include : strategic planning management ; labor relations ; maintenance planning and administration ; financing ; marketing and fare policy ; and management information and decision support systems
討論的主題包括:策略規劃管理、勞資關系、維護計畫及管理、財務、行銷與票價政策、管理資訊系統和決策支援系統。S teams of professionals strive to help partners achieve their business objectives with customised solutions in : strategic marketing planning ; brand - building ; market research ; campaign execution and management ; media planning and buying ; data mining ; promotion material design and publishing ; partnership and affiliate programmes ; and event management
致力從以下幾方面協助客戶達致其商業目標:市場策略規劃品牌建立?場研究行銷活動的推行與管理媒介策劃與購買資料勘探宣傳品的設計及出版合作及聯盟策劃及項目管理等。Then we develop a framework of intellectual capital management in sales administration of dx group enterprise. the framework mainly includes : to build the technical structure and organizational structure for knowledge management, to implement humane management, to simplify the sales organization structure and reengineer sales process, to classify customers and learn with them together to exploit their full value. the framework researched is an actual trial program implemented in dx group enterprise which has achieved much and could be a new sales management model for reference.
將此智力資本管理的框架應用於dx集團營銷管理的實際案例,探討了一種在dx集團營銷管理中智力資本管理的模式:其一是在營銷體系中建立知識管理的技術平臺和組織制度結構,引入營銷知識管理;其二是實施人本管理,實現人力資本的增值,並確立人力資本產權;其三是簡化營銷組織結構,優化作業流程,實施授權管理;其四是對客戶進行分類管理,價值計量並建立與客戶共同學習的制度和機制,從而實現客戶資本的增值。The successful experice from our coopertaioin with hunan sports lottery center, and the effective marketing and management methods, are very suitable to be implemented to every other place across the nation. they fit the consumption habit of the domestic buyers
本公司與湖南省體彩合作的成功經驗,和摸索出整套的行之有效的市場培育、市場營銷和管理模式,非常適應國內各地區開展體彩的推廣,同時也迎合國內消費者的消費習慣。On the detail contents of the study, first of all, under the guidance of the basic theory of the integration of intelligence and capital, it made an analysis of the cooperative intentions of both datong and shuguang at their respective positions and affirmed the positive significance of their cooperation. secondly, it conducted a detail analysis of investment values of shuguang co. from three sectors of its exterior environment, rd & marketing capabilities and finance to make sure what are its strong and weak points, and its internal potentials and the urgent problems it should handle and giving a clear picture of the investment value by investing shuguang. thirdly, based on funding and fund use plans of shuguang co., it analyzed its urgent demand of investment from datong co. and has done a basic calculation of investment return and reached a possible win - win conclusion
文章在深入調查的基礎上,選擇了較為典型的知識型企業成都曙光股份和典型的資本密集型企業寧波大通股份為研究對象;在研究內容和方法上,首先以知識與資本結合的基本理論為指導,對大通股份與曙光股份的合作意向分別站在各自立場上進行了分析,肯定了雙方合作的積極意義;其次對曙光股份的投資價值從外部環境、研發和營銷能力以及財務三個方面作了較為詳盡的分析,確認了其強弱項、內在潛力和急需應對的問題,凸現出投資曙光股份的價值所在;第三,針對曙光股份的籌資用資計劃分析了該公司急需大通投資的客觀要求,並對用資效益進行了初步測算,得出了有望出現雙贏效果的結論;第四,探討了適宜於大通股份的投資方式,在此基礎上設計出大通股份參股曙光股份的投資方案,並進行了較為系統的可行性研究,證明了投資方案的可行性;最後,對大通股份投資曙光股份后進行整合與管理提出了初步設想。The people ' s bank of china shall be responsible for the control of the state ' s gold and silver reserves ; responsible for the purchase and sale of gold and silver ; work in conjunction with the authority responsible for commodity prices to formulate and administer a purchase and sales price for gold and silver ; work in conjunction with the competent department to examine and approve the operations ( including processing and sales ) of units ( hereinafter referred to as managing units ) dealing in gold and silver products, chemical products containing gold and silver, the recovery of gold and silver from residual liquid and solid wastes ; control and inspect the gold and silver market and supervise the implementation of these regulations
中國人民銀行負責管理國家金銀儲備;負責金銀的收購與配售;會同國家物價主管機關制定和管理金銀收購與配售價格;會同國家有關主管機關審批經營(包括加工、銷售)金銀製品、含金銀化工產品以及從含金銀的廢渣、廢液、廢料中回收金銀的單位(以下統稱經營單位) ,管理和檢查金銀市場;監督本條例的實施。Therefore, it is very important to study the marketing strategies especially the sale management strategy of retail business. on the basis of analyzing macro and micro marketing environment and the strength and weakness of a franchise chain company, lanzhou hongsheng retail co., ltd, this paper applies fact - oriented and data analysis approaches, applying marketing theory, motivation theory, the theory of corporation culture construction and principles of supply chain management, puts forward the extended sale management strategy of the company
本文在對蘭州hs百貨有限公司目前面臨的市場營銷宏觀、微觀環境以及公司本身的優勢、劣勢進行全面分析的基礎上,運用市場營銷理論、供應鏈管理理論、激勵理論、企業文化建設理論,採用實證研究與文獻研究相結合的方法,理論聯系實際,針對hs公司銷售增長率明顯下降的趨勢,尋找產生問題的原因,並在分析問題的基礎上,提出了hs公司廣義的銷售管理總體思路、目標和整套方案。This paper considers from the economical and practical points, design the purchase - sell - stock management system for the ceramic enterprises, help and instruct the ceramic enterprises step onto the information development path
本文從節約與實用的角度考慮,對陶瓷企業進銷存管理系統進行設計,為中小陶瓷企業走上信息化發展道路提供相關幫助與指導。Shi - ming huang, meng - cheng chen, and hsiang - yuan hsueh, 2004, “ estimating web services reliability : a semantic approach ”, 14th international conference on pacific rim management ( acme 2004 ), chicago usa
江明錦,黃士銘,莊菁怡,蔡季蓉,潘怡倫2004 , 「以顧客觀點探討行銷與服務流程再造方法- -軟體公司為例」 ,第十五屆國際資訊管理學術研討會( 2 ) on the side of mechanism of bt cottonseed industrialization, there are common grounds between and kemao co. : multi - participates form a advantage community with contract share in common profit, but the forms of interest distribution are different ; they constitute wholesome organizes system and apply some systems, such as produce and sale in term of contract, price subsidy and non - marketing arrangement, moreover reinforce intellect development of industrialization system to evade risks ; they introduce corporation production and management mechanism, take quality as the center, establish strict index system and project management system, reinforce seed production and sale management ; they endeavor to increase financing channels to promote bt cottonseed industrialization to function effectively
( 2 )冀岱公司和科貿公司bt棉種子產業化運行機制有許多共同點:多元參與主體結成一個利益共同體,以合同為紐帶,分享共同利潤,但利益分配形式有所差異;建立健全的產業化組織體系,利用各種制度、 「非市場安排」並大力加強產業化體系的智力開發等措施來規避風險;引入企業化生產經營管理機制,以產品質量管理為核心,制定嚴格的指標體系和管理制度,建立健全的銷售網路體系,加強種子生產與銷售管理;積極拓展資金籌措渠道,促進bt棉種子產業化有效運行。This measures are, namely, to set up parent - subsidiary company system in chinese tobacco group head office, to unify technique development, to unify the arrangement of the cigarette productivity, to increase the brand concentration, to unify the build of the cigarette marketing network and the logistic sending system, to unify the fund management, to unify the strategy measures to reasonably arranging tobacco resources, so as to promote the overall ability of chinese tobacco head office to compete, all in a bid to build china tobacco ' s core competency
然後,本文從戰略與環境及資源能力相匹配的角度,規劃了中國煙草總公司集團化經營的基本運作模式和組織結構調整方案,提出了增強中國煙草總公司競爭能力的戰略措施,即:組建母子公司體制的中國煙草集團總公司,統一進行技術研發,統一進行卷煙生產力布局,提高品牌集中度,統一進行卷煙營銷網路和物流配送體系建設,統一進行資金管理,統一進行煙葉資源合理配置等戰略實施措施,進而全面提升中國煙草總公司的核心競爭能力。According to marketing model and logistics flow, it directly control shipment, ordering, return, accounts settlement, etc., between company and agencies, agencies and direct distributors, and directly control the warehouse inventory of agencies
按企業營銷模式及物流流程,對公司與分銷商,分銷商與直銷商之間的發貨,訂貨,退貨,貨款結算等,以及分銷商倉存進行直接操作與管理。Partner with it, manufacturing, marketing, sales, operations, material department, improve business operations, sourcing, purchasing and supply chain management
9與it 、生產部、市場、銷售,運營、物料部門合作,完善商業運行,資源管理,采購與供應鏈管理Based on a large number of literature references, combining the facts of chinese telecommunication operating enterprises development and the long - term practice of author in telecommunication administrative department, the article expatiates on related theories of strategic management in detail ; analyzes the development status in quo and existing primary problems of chinese telecommunication operating enterprises ; conducts strategic analysis and evaluation to chinese telecommunication enterprises with swot method, and analyzes the trade competition condition of chinese telecommunication operating enterprises from the point of industrial structure ; puts forward generic competitive strategy, stock system reform, multiple operation strategy, marketing strategy, enterprise innovation strategy and multinational operation strategy for choice by chinese telecommunication operating enterprises ; and puts forward strategy implementation measures in three aspects including starting up business process reengineering ( bpr ) as soon as possible, gradually establishing flexible organization under dynamic competitive condition, and actively driving development and management of human resource in knowledge enterprises
本文結合我國電信運營企業發展的實際,及本人長期在電信管理部門工作的實踐,在查閱了大量文獻資料的基礎上,對戰略管理相關理論進行了較為詳盡的闡述;分析研究了中國電信運營企業的發展現狀和存在的主要問題;運用swot分析法對中國電信企業進行了戰略分析與評價,並從產業結構的角度對中國電信運營企業的行業競爭情況進行了分析;提出了可供我國電信運營企業選擇的一般競爭戰略、股份制改造、多元化經營戰略、市場營銷戰略、企業創新戰略、跨國經營戰略;並從盡早啟動企業業務流程重組( bpr ) 、逐步建立動態競爭條件下的柔性組織、積極推進知識型企業人力資源的開發與管理三個方面,提出了戰略實施的措施。The program therefore stresses the balance between an understanding of the visual arts, the ideas and factors affecting them, and the development of managerial, marketing and financial skills. the students are prepared for the increasingly specialized opportunities in the fields of art management, art collecting, exhibition design, art marketing, art criticism, as well as appraisal and valuation of works of art
本所的課程以藝術史、藝術行政與管理理論、以及藝術經營實務之訓練為三大架構,期望有系統地帶領學生依其旨趣與生涯規劃,分別在藝術管理、展覽策劃、藝術行銷、藝術評論等方面發展,並成為藝術管理的尖兵,帶動國內藝術風氣。Consultancy on the development strategic decision of region and trade ; consultancy on mamagement of enterprise image, product evaluation, market sales etc, macro - and micreinfor - mation cinsultamcy and special market survey and research
地區、行業發展戰略決策咨詢、企業形象、產呂評價、市場營銷等管理咨詢;客觀微觀信息咨詢及專項市場調查與研究。The thesis base on article of contemporary the viewpoint of enterprise " s strategy management theory, taking chen du oils & grains industrial ltd. as background, applying basic theory and elementary knowledge of economics. administration. managerial economics, human resources management supervision, market sales, financial regulation and so on scientific discipline. the thesis analyzing thoroughly the trade position this enterprise ranked, the organization framework, staff diathesis, installation and technical resource, product quality and market circumstances, economic state, competitive superiority and inferiority, opportunity and threaten, position as well as the confronted external environment, proceeding from the viewpoin of enterprise ' s strategy mangement theory, the thesis according to aforementioned base puts forward the development strategy conceivement of the said company in the following five years. the whole thesis takes enterprise ' s strategy management theory into consideration as well as the practice. it strives to combine theory with practice
本篇論文在綜述當代戰略研究理論的基礎上,以成都糧油工業有限公司的實際發展現狀為背景,以企業戰略管理、管理經濟學、組織行為學、管理學、人力資源管理、市場營銷、財務管理等學科的理論為指導,對公司的組織結構,人員素質結構、財務狀況、設備資源和技術資源、市場狀況、產品銷售網路、市場產品品牌、競爭優勢和劣勢及面臨機會和威脅等作了全面分析分析,在此基礎上,探索性地構架了成都糧油工業有限公司在未來五年的企業發展戰略,並提出了相應的發展策略與對策建議。分享友人