通盤戰略 的英文怎麼說
中文拼音 [tōngpánzhànlüè]
通盤戰略
英文
comprehensive strategy-
Then the article examines the macro and micro environment jiahe moon cake was in during the imc plan and analysis, analyzes its strength, weaknesses, opportunities and threats, and puts forward the proposal that the imc strategy should be followed to overcome the common problems in moon cake marketing. in traditional moon cake marketing, business owners pursued a short - term performance. for example, they often simply seized many small markets, then made profit in hot selling during a short period, and then offered discounts or dumping prices at the end of the middle auturmn festival, etc. the business owners would only focus on their short - time profits and would be reluctant to take customer - oriented strategy, to secure consumers " loyalty and cultivate markets according to the ideas of imc theory
其次通過實證研究了佳禾月餅的傳播環境、傳播戰略戰術的發展，分析了佳禾月餅本年度傳播的優勢、劣勢、機會和威脅，認為佳禾月餅2002年度的營銷傳播策劃適宜採取依託佳禾品牌戰略的整合營銷傳播戰略，克服以往月餅廠商的「營銷短視行為」 ，即簡單劃塊地盤、匆匆上貨、迅速熱賣、節末拋售等以獲取短期效益而極少會願意用以消費者服務為核心的整合營銷傳播方式去系統地培育市場、培育消費者的做法。
分享友人