選擇目標市場 的英文怎麼說

中文拼音 [xuǎnzháimùbiāoshìchǎng]
選擇目標市場 英文
market targeting
  • 選 : Ⅰ動詞1. （挑選） select; choose; pick 2. （選舉） elect Ⅱ名詞（挑選出來編在一起的作品） selections; anthology
  • 擇 : 擇動詞（挑選） select; pick; choose
  • 目 : Ⅰ名詞1 （眼睛） eye 2 （大項中再分的小項） item 3 [生物學] （把同一綱的生物按彼此相似的特徵分為幾...
  • 標 : Ⅰ名詞1 [書面語] （樹梢） treetop; the tip of a tree2 （枝節或表面） symptom; outside appearance; ...
  • 市 : 同 「黻」[fú]
  • 場 : 場Ⅰ名詞1 （平坦的空地 多用來翻曬糧食 碾軋穀物） a level open space; threshing ground 2 [方言] （...
  • 選擇 : select; choose; opt; election; choice; culling; alternative
  • 目標 : 1. （對象） target; objective 2. （目的） goal; aim; destination
  1. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  2. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  3. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  4. The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power - generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage, main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively. after the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system. it is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform

    本文運用市場營銷學、電力需求側戰略管理的相關理論，從對電力需求側管理與營銷現狀、存在問題和特徵的了解入手，通過對電力市場宏觀環境和電力市場主體的分析，對電力需求側管理與營銷目標市場進行細分，確立了電力需求側管理與營銷目標市場並進行定位，進而提出了電力需求側管理與營銷成本領先、市場滲透的戰略選擇，在戰略選擇的基礎上重點對電力市場營銷策略進行了研究，提出了實施營銷戰略和各項策略必備的組織、保障措施，對實施中可能出現的問題進行預測並提出相關對策，從而初步形成一套電力市場營銷體系，以指導供電企業的電力需求側管理與營銷工作，提高增供促銷水平。
  5. The purpose of this thesis is to find an adaptive marketing strategy under the current situation for s company and other egg chicken breeding farm through demonstration studying on s company and marketing theory studying. the thesis includes 4 parties. in part 1, it gives us a brief introduction of egg chicken breeding, the future tendency of egg industry and the marketing situation of s company

    本論文是在現代市場營銷學理論指導下，結合理論對s公司進行實證研究，反思s公司綠色雞蛋的市場營銷工作，通過對產品和市場的研究，重新進行市場細分，選擇目標市場，進行市場定位，從而制定出適應當前市場條件的營銷戰略和相應的營銷策略，對s公司的發展具有重要意義。
  6. This paper used the theories of marketing management, financial management, supply chain management to analyze marketing channel pattern of hs company based on the actual circumstance of the medicine profession in our country and focus meticulous of research on the mode of the existing marketing channel. in this research, through using market segment analysis, product life cycle analysis and gap analysis, we find hs company didn ’ t select the right market position, the present marketing channel pattern didn ’ t suit for the development and resource of hs company

    充分利用營銷知識、財務知識、供應鏈等方面的知識對hs藥業公司進行了全面分析，重點對其現有營銷渠道的模式進行了細致的研究。通過對hs藥業的市場細分、目標市場的選擇和定位的研究，以及hs藥業公司現有營銷渠道模式的匹配性分析，得出了現有營銷渠道模式不能適應公司發展的評價。
  7. Based upon a thorough investigation of national rubber oil market, the author adopts the theory of market individualization and target market option, and decides that liaohe lube oil plant should involve in the competitive target market. the author uses porter ' s five competitive power model and analyzes and studies the structure of target market and the major competitors. then the author adopts swot analysis method to study the advantages and disadvantages of liaohe lube oil plant as well as the opportunities and threats

    作者在深入調查研究全國橡膠油市場現狀的基礎上，採用市場營銷學的市場細分與目標市場選擇理論對全國橡膠油市場進行了細分，確定了遼河潤滑油廠應參與競爭的目標市場，繼而運用波特的五種競爭力量模型分析研究目標市場中的行業結構，並重點分析了主要競爭對手的情況，然後採用swot分析法研究遼河潤滑油廠相對于競爭對手的優勢與劣勢及目標市場環境中的機會與威脅，最終採用一般性競爭戰略理論，確定遼河潤滑油廠應採取的橡膠油市場競爭戰略。
  8. The marketing status of shixiantaibai wine in jilin district shixian taibai wine corporation adopts an operation - way that only jilin yangyang wine - selling corporation has the privilege to sell shixian taibai wine in jilin district. the shixian taibai wine are sold to yangyang wine - selling corporation at a low price, then yangyang will sell as agent of chongqing taibai wine corporation, and take charge of sales promotion in jilin, also the pricing in circulation. there are several kinds of wine are sold in jillian district now, such as shixian taibai - prosperous tang dynasty wine and shixian taibai - jingling wine, also some kinds which will be sold are shixian taibai ? suxiang jipin wine and shixian taibai - the king of yu wine

    本文根據對吉林市地區白酒市場消費行為、消費群體和消費市場類型的調查，分析了詩仙太白集團詩仙太白系列酒在吉林市地區的目標市場選擇和市場定位策略，提出了詩仙太白集團在吉林區的市場營銷策略及具體措施，以期找到一條適合「詩仙太白酒」在吉林市區域市場的市場發展之路，以達到大幅度提升「詩仙太白酒」在吉林市區域市場佔有率的目標。
  9. The thesis contents is a " xiangrui garden " real estate item market planning, and the planning from the market investigate, form the analysis ( land value analysis, competition environment analysis, ) set out, and the strategy of basic strategy, market strategy and target of the market, here the foundation top proceeds to subdivide to target market, evaluation, choice, clear and definite target market for aiming of item, from characteristic in target market we can fix position ( target customer ' s cluster ), product in item market fixed position ( function fixed position, file time fixed position, building style fixed position, total price scope ), enter but clear and definite product, price, advertise, sale etc. market strategy

    論文內容為「祥瑞花園」房地產項目營銷策劃，策劃從市場調研、形式分析（土地價值分析、競爭環境分析）出發，確定項目基本戰略、營銷戰略和營銷目標，在此基礎上對目標市場進行細分、評價、選擇，明確了項目所針對的目標市場，由目標市場特徵得出項目市場定位（目標客戶群） 、產品定位（功能定位、檔次定位、建築風格定位、面積配比、格局配比、總價范圍） ，進而明確產品、價格、廣告、銷售等營銷策略。
  10. The internal environment of the group is evaluated by using internal factor evaluation matrix, it is considered that the group has many advantages such as powerful design ability, abundant land reserves, economics of scale etc. and many disadvantages such as limited capital, lack of professional, infirm cost control ability etc. in the thesis, the orientation of scale, grade and area, target market and target client for real estate business of the group is determined on the basis of internal and external environment analyses. swot analyzing model is constructed and quantitative strategic planning matrix is used to analyze and choose the competition strategy which modern group co. may adopted. finally, the competition strategy combination of taking differential strategy as main strategy and target concentrated strategy as auxiliary strategy is determined for real estate business of the group

    再次，分析了當代集團在房地產領域發展具備的基本條件，運用內部要素評價（ ife ）矩陣對當代集團的內部環境進行綜合評價，認為當代集團擁有設計能力強、土地儲備豐富、實現了規模經濟等優勢，同時也存在資金實力有限、專業人才不足、成本控制能力不強等劣勢，論文在內外部環境分析的基礎上，對當代集團的房地產業務規模、檔次與區域，目標市場及目標客戶群進行了定位分析，構建了當代集團房地產業務的swot分析模型，運用定量規劃評價矩陣（ qspm ）對當代集團房地產競爭戰略進行了選擇分析，確定以差異化戰略為主、重點集中戰略為輔的競爭戰略組合。
  11. Our country commercial bank ought to study marketing knowledge and experience from the western bank to develop the strategy in one circumstance, it have the realistic meaning. after analyzing our state - owned commercial banks and foreign capital bank ' s marketing development. the article analyze good fortune and challenge which our state - owned commercial bank facing with and analyze superior position and inferior position of competence at last, the author put forward constructive suggestions on the state - owned commercial bank ' s marketing

    本文在分析國內外銀行營銷發展的基礎上，進一步分析了加入wto后我國國有商業銀行面臨的機遇與挑戰以及競爭的優劣勢並就國有商業銀行的營銷提出了一些建設性的建議：樹立以客戶為中心的核心經營理念在科學的市場細分和定位的基礎上，選擇最合適的目標市場不斷創新產品和服務，積極樹立品牌形象調整結構，優化布局，確保分銷渠道有序積極發展銀行卡業務恰當地選用促銷組合策略積極推進銀行合業經營積極開展銀行售後服務
  12. Aiming at the major problems in the staple fibre marketing of lypc, the author makes the analysis and forecast of the supply and demand of staple fibre products home and abroad. the author studies the tendency of market competition and the main competitors, making the in - depth analysis of the enterprises " internal conditions. finally the strategies of target market choice and product orientation of staple fibre marketing of lypc are worked out as well as the strategies such as product, price, promotion and sales channel etc., the above of which are expected to be for reference on the enterprise ' s operation strategy to a certain extent thus the conclusions are made as follows on the marketing strategy of lypc staple fibre : ( 1 ) product strategy : the strategies of product differentiation and combination are worked out and the 3 - party combined operation pattern with downstream intermediate dealer and textile plant is put forward creatively

    本論文直面全球化給石化企業帶來的挑戰，在查閱大量文獻的同時，結合遼陽石化現狀進行實證研究，採用運用數理統計、對比分析和同業討論等方法和信息互通等技術手段獲取所需最新數據，針對遼陽石化公司滌綸短絲產品市場營銷工作中存在的主要問題，通過對滌綸短絲產品的國內外供需狀況進行分析預測，對市場競爭態勢與主要競爭對手進行研判，對企業內部條件進行深入剖析，最終提出遼陽石化滌綸短絲產品目標市場選擇與產品定位戰略，以及產品、價格、促銷和銷售渠道等策略，以期對企業經營戰略的制定有一定的借鑒作用。
  13. The marketing management process consists of analyzing marketing opportunity, researching and selecting target markets, designing marketing strategies, planning marketing programs and organizing, implementing, and controling the marketing effort

    "行銷管理的過程包括行銷機會的分析、研究與選擇目標市場、設計行銷策略、企劃行銷活動及組織、實施並控制行銷投說的努力。
  14. It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity

    通過市場細分，可以反映出不同消費者需求的差異性和類似性，從而為企業在市場營銷活動過程中認識市場、選擇目標顧客提供依據。
  15. Analysis of tourism market and selection of target tourist source market in henan province

    河南省旅遊市場分析及客源目標市場選擇
  16. Then, on the basis of stp marketing principle and the pursuing of costumer ’ s benefit, combining with the enterprise ’ s conditions, assort and select the motorcycle market, and finally confirm the market orientation of the enterprise. at last, under the guidance of “ 4ps ” theory and the thoughts of differential marketing theory, this thesis raises out differential marketing methods in the aspects of production, price, channel and sales promotion for shineray motorcycle manufacturing company

    同時結合企業自身條件以及與競爭對手的優劣勢對比，選擇目標市場，並最終確定企業的市場定位;最後，本文以「 4ps 」理論為指導，以差異化營銷理論為思路，提出了鑫源公司在產品、價格、渠道和促銷等方面的差異化營銷策略。
  17. Besides correctly choosing target market and operation tactics, the chinese petroleum enterprises should pay much attention to increasing self core competition capabilities

    中國石油企業進行海外投資，除了要正確的選擇目標市場，以及根據具體情況採取合理的經營途徑，還需提高自身的核心競爭力。
  18. This article which is due to the requirement of the theory for marketing administration analyzes the process of its management and the strategic choice adopted by the hotels through some ways, as follows : choosing the three - star hotel as the object, joining its targets and aims by illustrating

    本文按照營銷管理理論的要求，以三星級的油田大酒店為分析對象，以現實酒店任務與目標為契合點，通過分析市場機會、選擇目標市場，確定市場營銷組合和市場營銷管理幾個步驟，初步確定了酒店應採取的營銷管理策略選擇。
  19. In the analysis of the case the writer researched the external environment and trade background. according to the company resources and technical advantages it carried marketing segment, target and position, and chose its own market strategy. the writer analyzes the market opportunity in this field, six powers of competition by the tools of ge, swot, 4p, 4v

    「案例分析」對案例所涉及的外部環境、行業背景、市場機會、市場的五種競爭力一一闡述，對如何細分市場、選擇目標市場及市場定位進行了分析，過程中運用了「 ge矩陣」 「 swot 」及「 4p 」 「 4v 」等工具。
  20. Firstly this paper introduces the conception of brand management, and points out that the core of brand strategy is stp, which means market segmenting, target market selecting and brand positioning. it illustrates that brand knowing degree is one of the most important factors of cultivating brand. also it describes that brand loyalty will brings great profit to the corporation

    第一，首先介紹品牌管理的基本概念，指出了品牌定位的核心是stp ，即細分市場、選擇目標市場和品牌定位；說明了品牌知名度在創建品牌資產過程中的作用；描述了品牌忠誠為企業帶來的巨大價值。
分享友人
分享到 Line

分享到臉書