集中市場細分 的英文怎麼說

中文拼音 [jízhōngshìchǎngxìfēn]
集中市場細分 英文
concentrated segmentation
  • 集 : gatherassemblecollect
  • 市 : 同 「黻」[fú]
  • 場 : 場Ⅰ名詞1 （平坦的空地 多用來翻曬糧食 碾軋穀物） a level open space; threshing ground 2 [方言] （...
  • 細 : 形容詞1 （條狀物橫剖面小） thin; slender 2 （顆粒小） in small particles; fine 3 （音量小） thin ...
  • 分 : 分Ⅰ名詞1. （成分） component 2. （職責和權利的限度） what is within one's duty or rights Ⅱ同 「份」Ⅲ動詞[書面語] （料想） judge
  • 集中 : concentratecentralizefocusamassgroupmassingput togather
  • 細分 : detailed final sorting
  1. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  2. We pay more attention on the external assessments including politics, economy, laws, culture, technology and etc. in part two, according the assessment herein before, we seek after the way of building the very core rivalship ability of the sme, and the carving out strategy of sme

    第二部分著重探討了高新技術中小企業的發展戰略。討論中小高新技術中小企業構建企業核心能力的途徑：抓住細分市場，實行目標集中的戰略；加大技術創新力度，提高企業核心產品競爭力；建立新型的企業人才機制；實施管理創新，突破家族化管理瓶頸。
  3. At the point of analyzing the coal transport market, transport means, and the main coal ports, the author specified the market competition which qinhuangdao port faced. based on the whole descriptions of coal transport demands and consumes, we introduced the model of goods distribution and made some analysis about some main coal ports. and through analyzing those aspects we got a whole evaluation of the qinhuangdao port and brought out some realizable measures to the future development, such as : applying the theory of market subdividing, keeping the market share and dealing the consignees " join and developing the straight transport, setting up the center of coal gathering and distributing and dealing, intensifying the management of company, improving the port synthetical ability, fasting the construction of port basic facilities and work the coal transport well

    作者以分析煤炭運輸市場、運輸方式和主要的煤炭運輸港口為著眼點，具體分析了秦皇島港所面臨的市場競爭形勢；通過對煤炭產地和消費地分佈的描述，介紹了煤炭運輸需求和消費的總體概況；並引入物資調運模型對主要港口之間的煤炭運量分配進行了簡單的定量分析；綜合以上分析，對秦皇島港的現狀作出整體評價，提出了切實可行的未來發展對策，即：應用市場細分理論；保住市場分額，做好貨主銜接，發展直達運輸；建立煤炭集散交易中心；強化企業管理，提高港口綜合能力；加快港口基礎設施建設，搞好煤炭運輸生產經營等。
  4. Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture

    然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。
  5. This paper, based on the theory of marketing and the theory of enterprise strategy, aiming at the characteristics of guangdong provincial market of passengers transportation, systematically analyzes the opportunities and threatens, superiorities and weaknesses that guangzhou rail ( group ) co. will face in guangdong districts during its management and distribution of passenger market, and classifies and settles the position of objective market of guangzhou passengers transportation by rail, and further suggests the strategy of management and distribution of market of guangzhou passengers transportation by rail, including strategies of production, of price, of distribution and of promotion and etc. at the ending part of this paper, the writer summarizes the strategy that guangzhou rail passengers transportation should take in guangdong province

    以此為基礎，對廣東客運市場進行了市場細分，明確了廣鐵集團客運的目標市場是： （ 1 ）充分發揮中長距離優勢，進一步開拓、鞏固和完善中長途客運主體市場，以運距800公里? ? 1500公里的夕發朝至、朝發夕至列車為客運名牌產品，鞏固直通客流市場，並努力開發高檔次的客運精品市場； （ 2 ）以珠江三角洲主要城市向外輻射300公里左右的短途客運市場為重點，以快速城際列車和「公交化」列車為「拳頭」產品，吸引短途客流； （ 3 ）適應人們對度假休閑需求日益增加的需要，大力開發旅遊列車、假日列車等新興的特色客運產品。
  6. Although got the advantages in variety, price and management, the smes still face the lots of obstacles and challenges of hard internal competition, limit of trade and financial system, the lack of support of service system, all the above questions result in the large social burden on smes. on the other hand, the smes have shortcomings in concept, technique, management and etc, thus lead to low labor productivity, lack of information and blindness in management. the smes needs to pay attention to the recognition and application of the market opportunities in order to push the development

    為了推動中小企業的不斷成長和發展，本文介紹了市場機會的含義類別和特徵，闡明了對市場機會的有效識別的意義，並且集中探討了中小企業要在一定的原則基礎上，積極利用自身能力收集市場信息，針對現存市場機會，應用供需缺口尋找法，市場細分尋找法，產品缺陷尋找法和借鑒競爭對手尋找法來識別;針對需要創造的市場機會，主要應用市場趨勢法、社會潮流法、科學技術法、營銷手段法來發掘更有利於企業發展的市場機會。
  7. The chapter is consisted of two sections. section one detailed analyzes the demand factors in demestic reinsurance market which includes the company capital capacity, reinsurance capital centralization degree, market decentralization and centralization degree, direct business scale and self - insurance degree,

    其中對影響我國再保險需求的因素進行了詳細的分析，筆者對保險公司的資本實力、保險資本集中度、市場分散以及集中程度、直接業務規模和自保規模、國家對巨災的保障程度、責任險的發展程度幾個因素進行了重點分析。
  8. Chinese finance & business magazine industry has six opportunities : the expending demands on finance & business news, the entering of the foreign capitals and foreign magazines, the dense interest from out - industry capitals, the empties on subsection markets, lacking famous magazine combines, supporting from the government to many excellent magazines. however, chinese finance & business magazine industry still has six problems : restriction both from polices and business, the magazine issue problem, the consumption central izing on big cities, the confusion on magazine advertising distribution, lacking evaluating tools on advertising, the weak editing capacities

    中國財經雜志業存在六大機會? ?蓬勃發展的經濟使得財經新聞需求量增大，入世后外資和外刊進入財經雜志業成為可能，業外資本對財經媒體興趣濃厚，中國財經雜志業存在眾多空白的市場細分點，缺乏強勢財經雜志和媒體集團，國家將在5年內重點扶持部分品牌期刊;也存在六大問題?政治性與商業性制約並存;雜志發行成為供給與需求的瓶頸;財經雜志的消費集中在大城市;雜志廣告銷售混亂，發行數據模糊;雜志廣告效果評估工具不完善;財經雜志的編輯能力夜弱。
  9. It also shows the two principal methods to measure and evaluate the extent of equity, and summarizes the gains and losses, the success and failure that china has made during the decades of planning economy and socialist market economy. after that, the thesis makes an empirical study on the status of equity and efficiency and their relationship in some other countries in the world. at last, using the experience on the issue of equity and efficiency of other countries for reference, and employing the fundamental principles of marxism " political economics and the general approaches of the western economics, the thesis analyzes and demonstrates the issue of equity and efficiency during the process of modernization in china, and proposes the view that china should realize the sound interaction of equity and efficiency basing itself upon the reality and taking a broad view of the future

    本文採取理論研究與實證分析相結合的方法，在搜集和查閱了大量國內外文獻資料的基礎上，詳細介紹了國內外關于效率與公平的概念、分類和相互關系的認識、主張和觀點，介紹了對公平度進行評價的兩種主要方法，總結了中國幾十年計劃經濟和社會主義市場經濟的得失成敗，並對世界主要國家公平與效率的狀況及其結合狀態進行了深入的實證研究，在借鑒世界各國關于效率與公平問題的實踐和經驗教訓的基礎上，運用馬克思主義政治經濟學的基本原理，借鑒西方經濟學的一般方法對中國現代化進程中效率與公平的問題進行了全面、嚴密的分析與論證，提出了社會主義初級階段正確處理公平與效率問題的思路和原則及「立足現實，著眼長遠，實現公平與效率良性互動」觀點。
  10. In the case, the background of tinghsin international group and the operations mode of guangzhou tingyi international food co. ltd. are introduced. the kinds and the production process of the brand " mr. kon " are described referring to the competition in instant noodles market, and the production equipment, labor arrangement, and the production plan in workshops of noodles, seasoning packs, and bowls are emphasized. it reflects that the conflict between the variety of products and the specialty of machines in the old production plan procedure restricts the quick response of manufacturing and consequently the supply of products

    案例部分，介紹了頂新國際集團的背景資料；說明了廣州頂益國際食品有限公司的運作模式；結合方便麵市場競爭形勢，詳細描述了「康師傅」方便麵的種類、生產工藝；重點闡述了制面、調理、制碗三車間的生產設備、人員結構、生產安排的特點；真實反映出：在原生產安排流程中，產品的多樣性與設備的專用性的矛盾制約了生產的快速反應，從而影響產品需求的供應。
  11. With the diminishing marginal utility, the point of tangency may run to the area far to the central city. through the statistics and analysis, we find out that there are several characteristics in the central city tourism market : ( 1 ) the city tourists tour at weekends and gold weeks, and they want to buy such tourism products as " safe, convenience, short range and cheap ". ( 2 ) they tour by car or by themselves not go with tour team, ( 3 ) and stay out for zero to two nights

    本文重點對中心城市居民出遊市場進行了統計分析，通過分析發現中心城市出遊市場總體表現出以下特點： （ 1 ）城市居民外出旅遊時間除黃金周以外，主要集中在周末，其時間約束型的旅遊產品需求以「安、近、短、廉」為特徵的旅遊產品為主； （ 2 ）出遊方式以自駕車和自主安排為主，團隊遊客的比例在逐步下降； （ 3 ）出遊逗留時間以在外逗留0 ? 2夜為主； （ 4 ）城市居民出遊人群中女性比例高於男性； （ 5 ）出遊目的以近距離觀光、休閑為主，但度假市場正在蓬勃發展，現在中心城市周邊新興的「農家樂」就是度假旅遊的雛形和低級形式； （ 6 ）中心城市銀發市場和教師、學生市場是兩個原來被忽視卻孕育著巨大潛力的細分市場。
  12. And path dependence theory, marginal theory and optimizing theory are applying in this paper. this article ends up with a few of hypotheses below : at present, retail exposures of credit risk may be valuated by multi - factors score ; company ones of credit risk may be valuated by modified specialist method ; and bank ones of credit risk may be valuated by quasi modern credit risk valuation model ; the destination is to get to the same way to modern credit risk valuation model by which all kinds of risk can be valuated, by the means of motivational transition or compelled one of the institute

    在此基礎上，以會計/市場數據可得性和有效性、金融市場發育程度、利率市場化深度、公司治理結構的完善度以及信用工具本身的特徵（尤其是衍生金融工具）等因素作為細分依據，將我國商業銀行中信用風險暴露（嚴格意義上來說，為了突出本文的觀點，本文僅僅是對商業銀行的部分風險暴露）劃分為:零售信用風險暴露、公司信用風險暴露? ?對大型企業集團的信用風險暴露和銀行信用風險暴露? ?銀行對質優上市公司的信貸業務、銀行的貨幣市場業務以及金融衍生產品業務等。
  13. The researcher applies factor analysis to the data to remove highly correlated variables ， then applies cluster analysis to create a specified number of maximally different segments

    研究者先應用因素分析法將一些高度相關的因素從數據中剔除，然後再採用集群分析法創造一個包括一定數量的消費者且具有顯明特色的細分市場。
  14. Great changes are happening in the environment that the jialing group is confronted. the chinese motorcycle line has developed for 20 years, now it is the greatest country of manufacture in the world, yet, the condition of " divided, confusion, bad, little " does not change. china has entered in wto, the government decided to check up to the motorcycle line, ccc ' s qualification makes the motorcycle line begin to take newly reconstruction of resources, changes will happen for the situation of motorcycle line ' s competing. at the same time, some of the company ' s main competitors are snatching market share with multi - brands, and sizes expands day by day. as the no. one brand of motorcycle line, jialing group possesses whole distributing net and supplying resource, thereby, it take on the strength qualification of taking multi - brands. in order to sufficiently utilize the opportunity in environment alternation, combine the company ' s strength, jialing group makes a decision of taking marketing strategy of multi - brands after careful market research and analysis, for striving to constr uct the strength position in the new competition situation

    為充分利用環境變化中的機會，並結合企業的優勢，以構建在新一輪格局中的優勢地位，嘉陵集團在經過仔細的市場研究和分析后決定實施多品牌營銷戰略。本篇論文以嘉陵集團為案例，結合多品牌戰略的相關理論，深入分析了嘉陵集團面臨的外部環境中存在的機會和對嘉陵集團的威脅，分析了嘉陵集團內部的優勢和劣勢，闡明了嘉陵集團應實施so戰略，即以自身優勢，利用環境中的機會，增強企業的競爭力。本篇論文分析了嘉陵集團公司實施多品牌戰略的內在動因，結合市場情況和嘉陵內部資源分析了實施多品牌戰略的可行性，並提出了多品牌戰略的實施策略，從而具有較強的實際操作性。
  15. The focused cost leadership stratety, as the words suggest, the cost leadership is focused on a narrow market segment

    集中成本導向戰略，顧名思義，指的是集中於某個較狹窄的細分市場的成本導向戰略。
  16. The author simultaneously suggests that tencent should optimize its financial situation increasingly by obtaining the external fund support through active means and various channels, keep on conducting differentiation strategy and cooperative strategy, and quest for concentric diversification development, so as to increase its comprehensive competitive strength for being the greatest power within its segmented market

    本文同時建議騰訊應進一步優化財務狀況，通過積極手段和多種渠道獲取外部資金，並應繼續實施差異化戰略、合作戰略，探索走集中化多元發展之路，提高綜合競爭力，直到成為所從事細分市場的最強者。
  17. Analyze and estimate the development of mobile communication industry. then we analyze the success experience of ntt docomo ' s i - mode, the failure teaches of wap promotion in europe, the - competition situation and the advantage & weakness of china mobile group, the character and development situation of china mobile group ' s data services : s ms & gprs. according to market subdivision & orientation, business operation mode, product price - making, product development, business innovation and strategic orientation of the company, we bring up six strategies that china mobile group should take in mobile data service development at present, that is, absorb icp in all aspects and develop different and creative applications & contents fast, establish the object market as soon as possible and provide services according to the demand of different market, make & apply the key technical standards and bring up technical demand to cell phone manufacturers & the other cooperation colleagues, quicken the construction of gprs network & data platform, dominate & promote the development of global mobile business by entering an alliance with the leading enterprises in the world, promote the reorganization of mobile data service section to insure the successful practice of related strategies

    本文首先對中國目前的通信行業的演變歷程進行回顧和分析，特別對移動通信行業的發展進行了全面的分析和預測，通過對nttdocomoi - mode成功經驗及歐洲wap推廣失敗教訓的剖析，結合中國移動通信集團公司當前面臨的競爭態勢以及自身的優勢和弱點，並針對中國移動通信集團公司兩大移動數據業務sms和gprs的特點和發展現狀，從市場細分定位、商業運營模式、產品定價、產品開發、業務創新、運營商的戰略定位等方面，提出了近期中國移動通信集團公司在發展移動數據業務時應採取的六大應對策略，即：廣泛吸納icp ，大力開發豐富多彩、有創意的應用和內容；盡快確定目標市場，提供針對細分市場需求的服務；加快制定並實施關鍵技術標準，對手機製造商和其他合作夥伴提出技術要求；加速gprs網路及數據平臺建設；通過與全球領先的企業建立合作聯盟，主導並推動全球移動業務的發展；推進數據業務部門的組織重組，確保相關戰略的成功實施。
  18. 2. in order to elaborate the market segmentation of china southern air holding company, this article at first makes use of the market segmentation module to show the characteristics of segmentation, furthermore to elaborate the air transport market segmentation through passenger various demands, geographical condition and economical development, and the frequency of passenger taking the flight

    二、為了更好地闡述重組后的中國南方航空集團的運輸市場細分，文章首先利用市場細分模型闡述細分的特點，進而從旅客多樣性需求、地理狀況和經濟發展水平、旅客乘機頻度等方面對航空運輸市場的細分進行了說明。
  19. The author researched the specified purchase behavior and consumption objective on the example of large customer. after exploring the marketing strategy on the subdivided market and provided the success example of cnc ' s new operation - - xiao lingtong, the author demonstrated the necessity and practicability of market subdivision to cnc. the great history innovation made the national telecom industry go into the stage of service competition

    以大客戶即集團消費者為實例，研究了他們與其他消費群體不同的購買行為與消費目的，分別探討了細分后的不同子市場的營銷對策，以中國網通集團公司目前開展的新業務小靈通為成功實例，論證了市場細分這一策略對中國網通集團公司的必要性及實用性。
  20. From the ordinary developing rules of the outwarding enterprises, this thesis dissertates the relations between international trade and international division, the development tend of global economy unitizing and the multinational corporation, the reasons of why multinational corporation has developed so fast. associated with the theory of " gradual developing " of outwarding enterprisese, it points out : the main direction of our china outwarding enterprises is to build into powerful multinational corporation. from the analysis of the distributing structure of china outwarding enterprises, the main problems in these enterprise, especially for the function of foreign trading enterprises in development of our outwarding enterprises, it raises the main strategies of outwarding development of our china enterprises : foreign trading enterprises and productive enterprises could reach the goal of advantage - combination through incorporation and rebuilding which are based on capital management ; our china productive and foreign trading enterprises both should take brand strategy as orientation, and set up their brand competitive power ; foreign trading enterprises should strengthen the construction in their international marketing net and their role of enlarged services function ; it has also strengthened the importance of china outwarding enterprises to expand their scale, and foreign trading enterprises to expedite their way to go on stock market ; it also dissertates that international subdivision market is very large and complicated, it is the right place for our small outwarding enterprises to carry forward their energy

    本文從外向型企業發展的一般規律出發，闡述了國際分工與國際貿易的關系，全球經濟一體化的發展趨勢和跨國公司的巨大發展，分析了跨國公司發展的原因，結合外向型企業發展的「漸進性」理論，提出我國外向型企業發展的目標是組建有實力的跨國公司；同時根據我國外向型企業的分佈格局及目前存在的主要問題，特別關注了外貿企業在我國外向型企業發展進程中的作用，提出了我國企業外向型發展的策略：外貿企業與生產企業在資本運營的基礎上，通過兼并重組，達到優勢互補的目的；具有一定實力的大型生產企業和大型外貿企業要以品牌策略為導向，建立品牌競爭力；外貿企業應加強在建立國際營銷網，和擴展服務性功能等方面的建設；盡快擴大我國外向型企業的規模，加快外貿企業上市融資的步伐，組建新型企業集團；同時，本文還闡述了在廣闊的國際細分市場充分發揮我國外向型小企業的活力。
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