集中性營銷 的英文怎麼說
中文拼音 [jízhōngxìngyíngxiāo]
集中性營銷
英文
concentrated marketing-
Yangzi evening, which established by xinhua daily group, has two a mazing achievement in 18 years : the amount of publication broke one million in 1995, became " no. l " in the history of jiangshu press ; on se pt 26, 2002, the publication amount broke two million, became one of th e monuments of china press history. during 18 years, staff of yangzi e vening have always keep evening paper ' s feature, stand a point of sendi ng out news in day and night as quickly as possible and make advantag es on three linesiinterview and edition, publication and sale, operation a nd management. so it form four characters : information concentrated, se vice attentive, elegant style and better readable. it declaimed that a new era of press industry is coming
新華日報集團創辦的揚子晚報， 18年來實現了兩個驚人的跨越： 1995年，發行量突破100萬份，創下江蘇報業史上的「第一」 2002年9月26日，發行量突破200萬份，成為中國報業史上的一座豐碑。 18年來，揚子報人堅持晚報特點，立足於搶發當日新聞和夜間新聞，並在采訪和編輯、發行和營銷、經營和管理三條線上創造優勢，形成了信息密集、服務到位、格調高雅、可讀性強的特色，日發行量突破200萬份，宣告了報業新紀元的到來。Altogether, the firm deputizes the changchen tokay, which is a brand of the group of china foodstuff
本公司是中糧集團長城干紅個性化葡萄酒的營銷代理經銷商。Ningbo jiaochuan stationery manufacture co., ltd. is a big and beautiful pen - made factory which is mainly engaged in metal, semi - metal, plastic ball pen and mechanical pencil, fountain pen, gel ink pen, roller pen etc. we can supply over 300 designs pen items, with the annual production capacity of 20000k pieces, with the right of self - import and self - export, 95 % of our products exported to europe, south america, middle east, south - east asia etc
寧波市蛟川文具製造有限公司，是一家專業生產各類辦公用品、集加工、生產、銷售、貿易於一體的實業公司，主產品有全金屬、半金屬、塑料等製作的圓珠筆、活動鉛筆、自來水筆、中性筆等各類文具近300餘種，年生產能力可達到2000萬支，企業擁有自營進出口權，產品遠銷歐洲、南美、中東、東南亞等十幾個國家和地區。Ningbo jiaochuan stationery manufacture co., ltd. is a big and beautiful pen - made factory which is mainly engaged in metal, semi - metal, plastic ballpoint pen, plastic pen and mechanical pencil, fountain pen, gel ink pen, roller pen etc. we can supply over 400 designs pen items, with the annual production capacity of 40 million pieces and the right of self - import and self - export, 95 % of our products exported to europe, south america, middle east, south - east asia etc. our customers are satisfied with our goods because of steady quality, professional technology, competitive price and responsible sales service
寧波市蛟川文具製造有限公司，是一家專業生產各類辦公用品、集加工、生產、銷售、貿易於一體的實業公司，主產品有全金屬、半金屬、塑料等製作的圓珠筆、活動鉛筆、自來水筆、中性筆等各類文具近400餘種，年生產能力可達到2000萬支，企業擁有自營進出口權，產品遠銷歐洲、南美、中東、東南亞等十幾個國家和地區。In 2003, in order to satisfy sme users requirement in the reliability, expandability and maintainability of it systems, ibm software group put forward an " sme excel plan ", focused on helping smes to realize change - adapting e - business. ibm also developed a series of tailored express software solutions for smes in terms of design, pricing and marketing and promoted the application of this series of solutions in the sme market through enhancing the cooperation with partners and new channel supporting plans
2003年，為了滿足中小企業用戶對it系統可靠性可擴展性可維護性等方面的要求， ibm軟體集團推出了致力於幫助中小企業實現電子商務隨需應變的「中小企業騰越計劃」 ，並且專門開發出了一系列針對中小企業量身設計定價與營銷的express易捷軟體解決方案，並通過加強與合作夥伴的聯盟合作及全新的渠道支持計劃來推進該系列解決方案在中小企業市場應用推廣。According to the major problem and obstacle in the automobile fast development of freight transport, discussed measure and the strategy should adopt on some crucial problems, including the channel of establishment of network of the fast freight transport, goods organization and sale strategy, the management of enterprise, as well as the policy suggestion that government should adopt
通過具體事例，針對目前我國汽車快速貨運發展中存在的主要問題和障礙，探討了在一些關鍵性問題上應採取的策略和措施，包括建立快速貨運網路的途徑和策略，貨源組織和營銷策略，集約化經營，企業的經營管理，以及政府部門應採取的扶持政策。Target marketing strategy means focus on target customer and ignore the rest so as to fit for more and more characteristic customer needs. " putting all effort on buyers with best interest " style strategy grasp the key to question
目標營銷策略即通過把營銷努力集中在具有最大購買興趣的買主身上來滿足日益個性化的客戶需求，做到「有所為而有所不為」 。First, while taking domestic and international trends of recreation and tourist development into account, it combines the resource advantages of recreation and tourism in fuling and then works out the possibility and necessity of developing the recreation and tourist market in fuling region with swot analysis and success qualification analysis then in line with the above analysis, it applies corresponding basic principles of marketing management to working out the initial chongqing fiesta harbor development project, which will be reconstructed to be a comprehensive recreation and tourist resort blended with " ancient ba empire city, recreational sports, recreational entertainment, conference center with hot spring and villa region with hot spring "
1 、首先從國內外休閑旅遊發展的趨勢，結合涪陵地區休閑旅遊的資源優勢，運用swot分析方法和成功條件分析方法，得出涪陵地區開發休閑旅遊市場的可能性和必要性。 2 、然後根據上述分析，運用相關的市場營銷管理的基本原理初步設計出重慶假日港灣開發項目，將其打造為集「巴國古城、休閑運動、休閑娛樂、溫泉會議中心、溫泉別墅區」五位一體綜合性的休閑旅遊勝地。 3 、最後從市場營銷的角度，投資管理的角度，風險管理的角度對項目進行了初步的論證，得出結論。In the direct selling channel on website of container line co, this thesis sets forth the three functions of online booking, electronic bill of lading and the online payment, specially studies the procedure of electronic bill of lading, - moreover, in the aspects of indirect selling channel on website, applying the model of the necessary existence for electronic medi - dealer and the theory of exchange cost, this thesis concludes that it is important to join the three public network platform
碩士論文我國集裝箱班輪公司網路營銷研究在網上銷售渠道的集裝箱班輪公司網上直銷方面，闡述網上直銷的三大功能? ?網上訂艙、電子提單及網上支付，其中重點研究了電子提單的流轉程序；而在間接渠道方面，運用電子中間商存在的必要性模型及交易費用理論，說明我國有條件的集裝箱班輪公司加入三大公共門戶網站的重要性。With the application background of the development of pbc dalian branch " disposal information s ervice system ", the decision supporting subsystem of dalian international cooperating group information system and china life insurance company dalian branch " estimate and planning of market the decision supporting system ", paper applies itself to resolve the above conflict and problem, in order to enhance the self - adaptive of dw system, to implement integration optimization within dw and measure the users compatibility, and to get a self - adaptive dw system. during the process, it uses dw technology, dw quality, corba structure and agent technology. the content is below : ( 1 ) in order to decrease the development cost, to improve the multiplexing of components and to realize load balance and distributional calculation in larger range, paper studies and realizes the self - adaptive architecture of dw with the corba technology, agent technology and java programming language. as a result, the dw architecture get the ability of initiative, permanence and intelligence
鑒於此，本文以數據倉庫系統面臨的問題與矛盾為研究背景，以中國人民銀行大連資金清算中心清分信息服務系統、大連國際合作集團決策支持系統、中國人壽保險公司大連分公司營銷決策支持系統評估與規劃等三個項目為應用背景，以強化數據倉庫系統的自適應性、在數據倉庫系統中進行聚集優化和度量數據倉庫用戶適用度，得到一個自適應的數據倉庫系統為目的，利用數據倉庫技術、數據倉庫質量、 corba結構以及agent技術，重點研究了以下內容： （ 1 ）為達到降低軟體系統開發成本、提高組件重用性、在較大范圍內實現平衡負載與分佈運算的目的，賦予數據倉庫體系結構主動性、持久性、智能性的能力，本文利用corba技術、 agent技術與java編程語言，研究並實現了數據倉庫自適應體系結構。The second part emphatically analyzes the operating ideas and marketing modes of two famous education companies in the world - - - apollo education group and mckinsey corporation, to use for reference. in the third part, i analyzes the current operating situation of chengdu hengzhi education corp. ltd., points out the problems and difficulties which it faces in the fierce market competition, analyzes the microcosmic environment which it is under through tools like swot, and determines its marketing strategies. the forth part is the core of this paper, in which the special marketing mode - - - linking the production character with the service cha racter of education is set up, using the marketing modes of apollo and mckinsey for reference and combining the current environment and consumer ' s demand this paper systematically constructs the marketing strategy of hengzhi education corp. ltd. and sets up the marketing mode for the training trade which is suitable for the west region in china
本論文共包括四個部分，其中第一部分對培訓行業所處的國際國內環境進行了描述和分析，包括國外教育產業化的發展進程、教育產業目前的主要體現形式、國內教育行業的現狀及發展趨勢等；第二部分著重分析了全球最知名的兩個教育公司? ?阿波羅教育集團和麥肯錫公司? ?各自的經營理念和營銷模式，以資借鑒；在第三部分中，我對成都恆知教育公司的運行現狀進行了分析，並指出其在激烈的市場競爭中遇到的問題和阻礙，同時通過swot分析等工具對恆知公司所處的微觀環境進行了分析，確定了公司的營銷戰略選擇；第四部分是這篇論文的核心部分，通過對阿波羅和麥肯錫兩家公司營銷模式的借鑒，結合公司所處的環境及客戶的需求，建立了將教育的產品性和服務性相結合的特有的營銷模式。Great changes are happening in the environment that the jialing group is confronted. the chinese motorcycle line has developed for 20 years, now it is the greatest country of manufacture in the world, yet, the condition of " divided, confusion, bad, little " does not change. china has entered in wto, the government decided to check up to the motorcycle line, ccc ' s qualification makes the motorcycle line begin to take newly reconstruction of resources, changes will happen for the situation of motorcycle line ' s competing. at the same time, some of the company ' s main competitors are snatching market share with multi - brands, and sizes expands day by day. as the no. one brand of motorcycle line, jialing group possesses whole distributing net and supplying resource, thereby, it take on the strength qualification of taking multi - brands. in order to sufficiently utilize the opportunity in environment alternation, combine the company ' s strength, jialing group makes a decision of taking marketing strategy of multi - brands after careful market research and analysis, for striving to constr uct the strength position in the new competition situation
為充分利用環境變化中的機會，並結合企業的優勢，以構建在新一輪格局中的優勢地位，嘉陵集團在經過仔細的市場研究和分析后決定實施多品牌營銷戰略。本篇論文以嘉陵集團為案例，結合多品牌戰略的相關理論，深入分析了嘉陵集團面臨的外部環境中存在的機會和對嘉陵集團的威脅，分析了嘉陵集團內部的優勢和劣勢，闡明了嘉陵集團應實施so戰略，即以自身優勢，利用環境中的機會，增強企業的競爭力。本篇論文分析了嘉陵集團公司實施多品牌戰略的內在動因，結合市場情況和嘉陵內部資源分析了實施多品牌戰略的可行性，並提出了多品牌戰略的實施策略，從而具有較強的實際操作性。The case description section introduces the problems that alfa laval group is facing. this section narrates in detail the background and history, organization, financial management and marketing of the group in order to provide a whole map of alfa laval group ' s situation to readers
案例的正文部分採用敘事性的手法，介紹了阿法拉伐集團所面臨的問題，其中詳盡描述了阿法拉伐集團的歷史背景，以及她在組織架構，財務管理，市場營銷方面的現狀。That is the state - rtm ownership, much - centered planning economy management, modem circulation network to beestablished, the unharmonized relationship between publishing houses andbookstores, the unclear ownership, the unreasonable construction between industryand profit, the feeble market supervision and the low level of management andadministrative character. the last one of this dissertation is comprised of three sections. first, it givesthe aim of our country ' s book distribution management system, that is to say byfurthering the reform of book distribution management system, we should establisha better system of book distribution
文章第二部分從八個方面闡述和剖析了現階段我國圖書發行管理體制改革中存在的主要問題，即所有制結構的單一全民性；實行高度集中的計劃經濟管理；現代化營銷網路體系尚未建立；社店關系不順；產權不明晰；產業結構和利潤結構不合理；市場監管不力；經營管理水平和人員的素質偏低。Based on morden theories of cost control, this article investigate the going cost control system of qiyuan corporation, analying its potential problems, then give a new design of qiyuan cost control system. with the problem of defect system, lack of scientist and continuity, and illegal accounting, this article give a new way to carry out cost control with the cooperation of competition stimulation3decision - marking and so on, then portray the whole play of cost control system. material buymg, mventory, manufacture and sales are most important parts of cost control system, and first two of them are illustrated in part four, others are illustrated in part five. in part four, the article demonstrate main problem of material buying and inventory, suggestmg that it is useful to perfect the system of hierarchy in the process ofmaterial and intentary cost control. in part five, the article illustrate the manufacture and sales cost control. the author suggests that qiyuan corporation should control its environmental cost and cost control system should focus on avoidable account and stimulation of salesmen
本文對啟元藥業采購和存貨成本控制過程進行設計，提出了采購和存貨成本的管理重點，並根據采購和存貨在經營過程中的聯系，對其成本控制過程中的控制制度加以完善。以目標成本法為理論背景，對啟元藥業生產和營銷環節的成本控制體系進行設計，強調在生產成本控制中以標準成本為準繩進行嚴格考核，並提出進行環境成本的管理，營銷環節成本控制重點集中在銷售標準的制定、考核、銷售人員的激勵以及加強應收賬款的管理等問題上。最後，本文提出在啟元藥業進行成本控制應以人為本，做好企業基礎性管理工作，並實施內部牽制，以促進成本管理的效果。The appeal of a centralized approach to marketing has its basis in two critical needs : to gain greater consistency across the organization, and to better leverage marketing ' s initiatives and the power of the brand
營銷集中化的吸引力在於兩個關鍵需求實現組織內部更高的一致性；充分發揮營銷的主動性和品牌的力量。From the industrial economics, the region economics and the management angles, this paper article makes a historic review and summary to the shandong fruit industry development, analyzes the geneal environment of the shandong fruit industry, the present situation of the development and the industrial structure ( region structure, production structure, processing structure, marketing structure, competitive - ability structure, and so on ), finds the main problems in the development of shandong fruit industry, and discusses the developmental strategy of shandong fruit industry from the the angel of industrial structure optimization. the paper analyzes the fruit production of the world, china and shandong for 25 years. it can be seen : in general, the fruit industry is in a continous growth trend
本文從產業經濟學、區域經濟學和管理學的多維視角，採用實證分析與規范分析相結合的研究方法，通過對世界、中國和山東水果產業有關資料收集、分析和實地調研，對山東水果產業發展做了歷史性回顧和總結，實證分析了山東水果產業總體環境、發展現狀和產業結構（地域結構、生產結構、加工結構、營銷結構、競爭力結構等） ，找出了山東水果產業發展中存在的主要問題，探討影響山東水果產業發展的因素，從產業結構優化角度探討山東水果產業發展戰略，提出了山東水果產業生產結構、樹種和品種結構、技術結構、營銷結構等結構優化的策略和措施。The author researched the specified purchase behavior and consumption objective on the example of large customer. after exploring the marketing strategy on the subdivided market and provided the success example of cnc ' s new operation - - xiao lingtong, the author demonstrated the necessity and practicability of market subdivision to cnc. the great history innovation made the national telecom industry go into the stage of service competition
以大客戶即集團消費者為實例，研究了他們與其他消費群體不同的購買行為與消費目的，分別探討了細分后的不同子市場的營銷對策，以中國網通集團公司目前開展的新業務小靈通為成功實例，論證了市場細分這一策略對中國網通集團公司的必要性及實用性。The report regards " strengthen the international competitiveness of the industrial enterprises " as the center to ensure the strategy choice direction of the related - industry after the reasonable analysis to the sensitive problem with the help of the system, motion, comparative analysis method assisted with the mathematic tools and concise illustrations. it has n ' t stated the specific industries thoroughly, only making the choice of the international competitive strategy among labor - intensive industry, the technology - intensive industry, the capital - intensive industry by the category - divided way. it has depicted the choice direction of the related types of the industry international marketing strategy on the choice of the basic competitive strategy, which can offer more references to more enterp
本文以「增強工業企業的國際競爭力」為中心，採取系統、動態、比較分析方法，輔以數學工具與簡明圖解，對感性問題進行理性分析，確定了相關行業的戰略選擇方向，根據產業分類方法，對勞動密集型、技術密集型、資本密集型三種類型工業企業國際競爭戰略進行了針對選擇，在基本競爭戰略選擇的基礎上描繪了相關類型工業企業國際營銷戰略的選擇方向，對企業國際營銷戰略的選擇具有一定的參考價值。Especially from middle of 1980 ' s to this day, with the increase of economic globalization and development of the information technology, more and more enterprises go back to their main businesses, and pay their points on these businesses such as product development, manufacture, marketing, which are their core businesses and they are good at. these businesses embody the competitive advantages of the enterprises. experts and enterprises do not argue of the importance of the logistics management superficially
40年來，物流的概念在不斷地拓展，人們對物流管理越來越重視，特別是80年代中期至今，隨著經濟全球化競爭的加劇、信息技術的飛速發展，許多生產企業回歸主業，將精力集中於產品開發、生產、銷售等具有競爭優勢的核心專長業務的呼聲日益高漲，理論界和企業界已不再淺層次的探討物流管理的重要性問題了，他們開始探討物流管理的模式問題，即：究竟是自營物流業務，還是將物流業務外包給專門從事物流管理的企業去做。分享友人