集中營銷 的英文怎麼說
中文拼音 [jízhōngyíngxiāo]
集中營銷
英文
concentrated marketing-
Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。Yangzi evening, which established by xinhua daily group, has two a mazing achievement in 18 years : the amount of publication broke one million in 1995, became " no. l " in the history of jiangshu press ; on se pt 26, 2002, the publication amount broke two million, became one of th e monuments of china press history. during 18 years, staff of yangzi e vening have always keep evening paper ' s feature, stand a point of sendi ng out news in day and night as quickly as possible and make advantag es on three linesiinterview and edition, publication and sale, operation a nd management. so it form four characters : information concentrated, se vice attentive, elegant style and better readable. it declaimed that a new era of press industry is coming
新華日報集團創辦的揚子晚報， 18年來實現了兩個驚人的跨越： 1995年，發行量突破100萬份，創下江蘇報業史上的「第一」 2002年9月26日，發行量突破200萬份，成為中國報業史上的一座豐碑。 18年來，揚子報人堅持晚報特點，立足於搶發當日新聞和夜間新聞，並在采訪和編輯、發行和營銷、經營和管理三條線上創造優勢，形成了信息密集、服務到位、格調高雅、可讀性強的特色，日發行量突破200萬份，宣告了報業新紀元的到來。Till now, our retailing companies have been improved greatly. but facing furious competition of foreign retailing magnates, chinese retailing industry has obvious disparity, such as lower industry concentrating level, smaller corporation size, lower technical content, behindhand marketing concept. so they desiderate to enhance corporations " core competence
隨著wto后零售業的全面對外開放，與外資零售巨頭相比，我國零售業存在著產業集中度低、企業規模小、科技含量低，營銷理念滯后等明顯差距，迫切呼喚先進的營銷理念和經營手段來縮小差距，提高企業市場競爭力。Then i gave out the ten steps when a data base marketing system is being built in sedan market. in chapter four, i talked about how do we collect and collate the data used in sedan marketing system, studied the discrimination and the excerption of primary data and secondary data problem
然後論述了在轎車行業開發數據庫營銷系統的十個步驟；在第四章，主要是研究在轎車營銷數據庫系統中，所需數據的分類以及收集、整理等方面的內容，研究了初級數據、次級數據的甄別選錄等問題。To such centralized management as general headquarters, branch company, office, agent, warehouse, shop, shop allied, manufacturer, supplier etc., and include the sale and stock of the whole system in the overall planning, and really give play to the advantage that the chain runs
對總部分公司辦事處代理商倉庫直營店加盟店製造商供應商等集中管理，將全系統的銷售和庫存納入統籌規劃，真正發揮連鎖運營的優勢。In past years, the research on medical service quality of china focused on its evaluate methods and theory of exchanging marketing, polybasic extending and creativity
摘要對我國醫療服務質量的研究，過去大多集中在其評價方法的演變上，對其理論基礎的分析僅限於交易營銷、多元化擴張和創新力上。The this text combines to skyworth group to put forward the third marketing mode, the concentrating a study from the the angle the of the the appliance business the enterprise manufactory the according to the some key the problems of with the the marketing the outlet management of with the third marketing mode foundation
本文結合創維集團提出的第三營銷模式，從家電企業製造商的角度，集中探討了基於第三營銷模式基礎上的營銷渠道管理方面的一些主要問題。Pass in the research to skyworth group to face of inside the analysis of the exterior marketing outlet environment, combine the appliance profession and skyworth group to manage in the marketing outlet of the present condition and existent problem, put forward skyworth group according to the marketing outlet of the third marketing mode creative strategy
在研究中，通過對創維集團面臨的內外部營銷渠道環境的分析，結合家電行業和創維集團在營銷渠道管理方面的現狀和存在的問題，提出了創維集團基於第三營銷模式的營銷渠道創新策略。Altogether, the firm deputizes the changchen tokay, which is a brand of the group of china foodstuff
本公司是中糧集團長城干紅個性化葡萄酒的營銷代理經銷商。Bada mechanical & electrical co., ltd. was established in 1993, is a high - tech enterprise incorporating research development and sale into an organic whole
中國?八達機電有限公司創建於1993年，是一家集研究、開發、營銷為一體的高新技術企業。I major in business english. the main courses i have studied are the basic courses for english majors, french, fundamentals of business, macroeconomics, microeconomics, international commercial law, internatioal trade, the economics of money, banking and financial market & principles of marketing during my college time, i study hard, and get good marks in most of the subjects. i pay attention not only to my study but also to improving my social abilities, i taught in qin huangdao chuangzhi foreign studies school from july 2003 to 2004, was an interpreter for the world bicycle championships b 2001 in june 2001, taught in qin huangdao cambridge school from mar. 2001 to sep. 2001, and i have abundant house - teaching experiences. what ' s more, i practised in qin huangdao chia tai co. in jan. 2003. i also tried my best to improve my other abilities besides my major, such as computer, managing abilities. i got " 1st grade " in the " hebei college students ' plan for company - creating contest " ( our work will participate in the national college students ' plan for company - creating contest ), and got " excellent " in the " web - making contest " of yanshan university
大學期間，我嚴格遵守學校規章制度，尊敬師長、團結同學，有很強的集體榮譽感；學習認真刻苦，成績良好，我的專業學習涉及內容相當廣泛，包括英語的所有基礎課和國際商法、市場營銷、國際貿易、國際金融、工商導論、宏微觀經濟學等；重視理論聯系實際，在學好專業課的基礎上，積極參加各項社會實踐、實習活動， 2001年6月，我曾為世界b級自行車錦標賽（中國?秦皇島）擔當翻譯工作，在多所外語學校擔任英語教師，還多次為北方物流置業有限公司（國家、河北省重點建設項目）翻譯招商材料，而且2002年年底，在秦皇島正大有限責任公司行銷部實習；在學好專業課的同時，為了補充和擴展自己的知識面，我廣泛涉獵其他學科的知識，如計算機、網路、創業等，盡量使自身更快成長為一專多能型人才， 2002年4月開始參加燕山大學學生創業計劃大賽，並在2003年上半年參加了河北省大學生創業計劃大賽，獲得了一等獎的優異成績，並將報送參加國家大學生「世紀杯」創業計劃大賽， 2002年4月，參加燕山大學「綠色網路」網頁製作大賽，獲得了優秀獎。 。Boca health - care products co., ltd is a high - tech joint - stock company which integrates modern biology and development, production, sell of curatorial manufacture
博凱健康產業有限公司是集現代生物和醫藥製品研製、生產、營銷於一體的高科技股份制中外合資企業。Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture
然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis
通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。Although got the advantages in variety, price and management, the smes still face the lots of obstacles and challenges of hard internal competition, limit of trade and financial system, the lack of support of service system, all the above questions result in the large social burden on smes. on the other hand, the smes have shortcomings in concept, technique, management and etc, thus lead to low labor productivity, lack of information and blindness in management. the smes needs to pay attention to the recognition and application of the market opportunities in order to push the development
為了推動中小企業的不斷成長和發展，本文介紹了市場機會的含義類別和特徵，闡明了對市場機會的有效識別的意義，並且集中探討了中小企業要在一定的原則基礎上，積極利用自身能力收集市場信息，針對現存市場機會，應用供需缺口尋找法，市場細分尋找法，產品缺陷尋找法和借鑒競爭對手尋找法來識別;針對需要創造的市場機會，主要應用市場趨勢法、社會潮流法、科學技術法、營銷手段法來發掘更有利於企業發展的市場機會。In the planned economy period, the state - owned enterprises are governmental product units, whose profits and expenditures, purchases and sales, gains and losses are centralized by the government
在計劃經濟體制下，我國國有企業是指由國家統收統支、統購統銷、統負盈虧的生產單位。這時，國家對國有企業不僅擁有所有權，而且集中行使經營權。Then we develop a framework of intellectual capital management in sales administration of dx group enterprise. the framework mainly includes : to build the technical structure and organizational structure for knowledge management, to implement humane management, to simplify the sales organization structure and reengineer sales process, to classify customers and learn with them together to exploit their full value. the framework researched is an actual trial program implemented in dx group enterprise which has achieved much and could be a new sales management model for reference.
將此智力資本管理的框架應用於dx集團營銷管理的實際案例，探討了一種在dx集團營銷管理中智力資本管理的模式：其一是在營銷體系中建立知識管理的技術平臺和組織制度結構，引入營銷知識管理；其二是實施人本管理，實現人力資本的增值，並確立人力資本產權；其三是簡化營銷組織結構，優化作業流程，實施授權管理；其四是對客戶進行分類管理，價值計量並建立與客戶共同學習的制度和機制，從而實現客戶資本的增值。After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies
筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。Based on morden theories of cost control, this article investigate the going cost control system of qiyuan corporation, analying its potential problems, then give a new design of qiyuan cost control system. with the problem of defect system, lack of scientist and continuity, and illegal accounting, this article give a new way to carry out cost control with the cooperation of competition stimulation3decision - marking and so on, then portray the whole play of cost control system. material buymg, mventory, manufacture and sales are most important parts of cost control system, and first two of them are illustrated in part four, others are illustrated in part five. in part four, the article demonstrate main problem of material buying and inventory, suggestmg that it is useful to perfect the system of hierarchy in the process ofmaterial and intentary cost control. in part five, the article illustrate the manufacture and sales cost control. the author suggests that qiyuan corporation should control its environmental cost and cost control system should focus on avoidable account and stimulation of salesmen
本文對啟元藥業采購和存貨成本控制過程進行設計，提出了采購和存貨成本的管理重點，並根據采購和存貨在經營過程中的聯系，對其成本控制過程中的控制制度加以完善。以目標成本法為理論背景，對啟元藥業生產和營銷環節的成本控制體系進行設計，強調在生產成本控制中以標準成本為準繩進行嚴格考核，並提出進行環境成本的管理，營銷環節成本控制重點集中在銷售標準的制定、考核、銷售人員的激勵以及加強應收賬款的管理等問題上。最後，本文提出在啟元藥業進行成本控制應以人為本，做好企業基礎性管理工作，並實施內部牽制，以促進成本管理的效果。3. analysis of marketing strategy for china southern air holding company
三、重組后的中國南方航空集團營銷戰略分析。分享友人