零點危機 的英文怎麼說

中文拼音 [língdiǎnwēi]
零點危機 英文
cs-z
  • : Ⅰ數詞1 (零數) zero2 (數的空位) zero sign (0); nought 3 (表示沒有數量;無) nil; nought 4 (...
  • : Ⅰ名詞1 (液體的小滴) drop (of liquid) 2 (細小的痕跡) spot; dot; speck 3 (漢字的筆畫「、」)...
  • : machineengine
  • 零點 : null point; zero end; zero point; zero; zero hour; null (函數或曲線的)零點標準(額) the nil no...
  1. This thesis firstly gave a brief introduction of some basic concepts on crisis and the crisis management, and distinguished them with some relational concepts in theory through issues, the issue management, risks, the risk management and the none defect management or the last day management ; then analyzed the qualities and types of the marketing crisis management for the study of cases ; finally analyzed the guard of the marketing crises and the communication between enterprises and their publics during the course of the marketing crisis management

    本文首先簡單介紹了管理的一些基本概念,並將二者與相關概念進行了區別與比較,涉及了問題、問題管理、風險、風險管理、管理末日管理等理論;其次,基於案例研究分析了營銷的性質與類型;最後在管理的一般理論的基礎上,著重分析了營銷的預防和事中與善後管理中的溝通等問題。
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