零點危機 的英文怎麼說
中文拼音 [língdiǎnwēijī]
零點危機
英文
cs-z-
This thesis firstly gave a brief introduction of some basic concepts on crisis and the crisis management, and distinguished them with some relational concepts in theory through issues, the issue management, risks, the risk management and the none defect management or the last day management ; then analyzed the qualities and types of the marketing crisis management for the study of cases ; finally analyzed the guard of the marketing crises and the communication between enterprises and their publics during the course of the marketing crisis management
本文首先簡單介紹了危機與危機管理的一些基本概念,並將二者與相關概念進行了區別與比較,涉及了問題、問題管理、風險、風險管理、零缺點管理末日管理等理論;其次,基於案例研究分析了營銷危機的性質與類型;最後在危機管理的一般理論的基礎上,著重分析了營銷危機的預防和事中與善後管理中的溝通等問題。
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