顧客心理學 的英文怎麼說

中文拼音 [gùkèxīnlǐxué]
顧客心理學 英文
consumer psychology
  • 顧 : Ⅰ動詞1 （轉過頭來看; 看） turn round and look at; look back; look at 2 （注意; 照管） take into a...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 學 : Ⅰ動詞1 （學習） study; learn 2 （模仿） imitate; mimic Ⅱ名詞1 （學問） learning; knowledge 2 （學...
  • 顧客 : customer; shopper; client; patient
  1. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  2. Connected with the example of saisc, develop the studies from three aspects. first, it should be defined that the theory of csas ( customer satisfaction alarm system ) is based on the relation between demisable profit and customer satisfaction. the central theory is 4c theory in marketing, and the implementary theory for improving customer satisfaction system is bpr ( business process reengineermg ), which are both used to change satisfaction

    文章結合上海汽車工業銷售總公司主要就以下三個方面展開研究：一、明確讓渡價值和顧客滿意之間的關系是建立顧客滿意預警系統的基礎理論，以營銷學中的4c為核心理論，以企業流程再造（ bpr ）為實施顧客滿意體系改進的實施理論，應對傳統的組織結構進行轉變，形成以顧客滿意為目標的價值取向；二、建立顧客滿意預警系統。
  3. This paper makes a comprehensive study of the characteristics of real estate development and issues concerning architectural scheme, by using the knowledge of conformity architecture, real estate studies, statistics, social psychology and media studies. by giving a scientific analysis of information and making a summary of practical experience, and taking into accounts of economic, technologic and market factors, it studies simple and convenient means of application to proceed to the scientific and systematic front - end scheme conducted in stages on economical index, style, functional accessories and features of the dwelling size of residential quarters. and the design program is laid down to provide a scientific basis for the next architectural design and high - quality dwelling make to order for the customers

    本論文通過整合建築學、房地產學、統計學、社會心理學、傳播學等方面的知識，綜合考慮房地產開發的特點、建築策劃所應考慮的各項問題等，通過對信息資料的科學分析和實踐經驗的總結，兼顧經濟因素、技術因素和市場因素等，研究簡便易行的應用方法，對住宅小區的各項經濟指標、風格、功能配套、戶型特點等進行科學的、系統的、可以分階段進行的前期策劃，並制定設計任務書，給下一步建築設計提供科學的依據，為客戶提供「量身定做」的精品住宅。
  4. The first step is to build up the mind to satisfy the customers, nail down the direction of development and the mission of the enterprise, formulate the object which is composed of market, innovation, profit and society, and determine the direction of development. the following step is to analyze comprehensively the opportunities and threats from the external environment, and also the advantages and disadvantages in the internal environment, as to construct and foster the core competence of the flour manufacturers. the third step is to exert comprehensively the strategy of cost - leading strategy, difference strategy integrate strategy target - focus strategy and diversification strategy to foster and maintain the core competence

    麵粉製造企業的核心競爭力管理的過程包括： （ 1 ）樹立顧客滿意的戰略思想，明確企業的發展方向和企業使命，並制定由市場目標、創新目標、盈利目標和社會目標組成的戰略目標，決定麵粉製造企業核心競爭力的發展方向； （ 2 ）對麵粉製造企業外部環境的機會和威脅、內部環境的優勢和劣勢進行綜合的戰略分析，構建和培育麵粉製造企業核心競爭力； （ 3 ）綜合運用成本領先戰略、差別化戰略、集中目標戰略、一體化戰略和多樣化戰略來培育和維護麵粉製造企業核心競爭力； （ 4 ）制定職能戰略、進行以企業核心競爭力為載體和顧客滿意為最終奮斗目標的組織結構變革，提高企業領導人的核心競爭力意識，維廣東工業大學管理學碩士學位論文護和發展麵粉製造企業核心競爭力: （ 5 ）發展和再造麵粉製造企業核心競爭力等五個步驟。
  5. Transport traditional warehousing enterprises are established in the majority of the planned economy era, state - owned enterprises, these enterprises generally logistics infrastructure investment is insufficient, but has many years of experience in the logistics operation, and rules and regulations, good corporate reputation, warehousing and transport operations at the core provide relatively complete logistics services, with a strong ability to attract customers, and formed a basic customers in the community establish corporate image and brand effect of the logistics business remained relatively stable development of the situation, but as a modern logistics development, a modern logistics, long - span, dynamic and strong, can be divided into and the complexity of the advantages of traditional storage transport sector there are many issues, such as : management methods are backward ; the logistics facilities and equipment, lack of investment in facilities aging ; still lack the overall planning of a detailed and clear market orientation, lack of modern logistics management concept outdated marketing logistics, resulting in the mainstream enterprise customer groups scattered, low - level mobility of the large, it is difficult to retain the high - end customers ; enterprise systems and internal operating mechanism of the lack of vitality

    留學解答資訊網:傳統的倉儲運輸企業多數是建立於計劃經濟時代的國有企業，這些企業一般對物流基礎設施投入不足，但是有多年的物流運作經驗，和規章制度，良好的企業信譽，以倉儲和運輸業務為核心，提供相對齊全的物流服務，具備了較強的招攬客戶的能力，形成了基本顧客群，在社會上樹立起企業形象和品牌效應，使物流業務保持著相對穩定發展的態勢.但是隨著現代物流的發展，較于現代物流，大跨度性、動態性強、可分性、復雜性等優點，傳統倉儲運輸業出現了許多問題，例如：管理手段落後；對物流設施設備的投入不足，設施老化；尚欠缺詳細的整體規劃和清晰市場定位，缺乏現代物流管理理念；物流營銷方式比較陳舊，造成企業主流客戶群體分散，級別較低，流動性大，難以保留中高端客戶；企業體制與內部運作機制欠缺活力。
  6. Based on the brevity discuss about the theory & practice development of performance measurement in internal and oversea commercial banks, and the brief analysis about the main financial performance assessment models, the author analyses the theoretical defects and practical bewilderment of our internal commercial banks " financial performance evaluation system. subsequently, the basic principium & the central thoughts of balanced scorecard ( which is a performance evaluation system grown up in america in 1990s ) are introduced, and after a profound analysis on the meaning of bsc ' s four performance assess factors ( financial, customer, the internal business process, the learning and growth. ), the profound enlightenment meanings, such as forming strategic operation thoughts, implementing bank ' s strategies practically, evaluating operation performance comprehensively and scientifically, are explicated

    本文首先簡要論述了商業銀行績效測評概念的內涵與意義，並在對國內外商業銀行績效測評理論與實踐發展及商業銀行主要的財務績效評價模型作扼要評述的基礎上，分析了我國商業銀行當前財務業績評價系統的理論缺陷與實踐困惑；隨后，文章介紹了20世紀90年代在美國興起的平衡計分法績效測評系統的基本原理、核心思想，並在對平衡計分法的財務、顧客、內部業務流程和學習成長四個業績評價要素進行深入分析之後，闡述了平衡計分法對我國商業銀行塑造戰略性經營思維、切實實施銀行戰略、全面科學測評銀行經營績效的深刻啟示意義。
  7. This essay explores the thoughts and methods about the problems of bsc ' s implement in china ' s commercial banks, such as application conditions, applied principles & procedures, the strategic business plans, the design thinking on bsc ' s indicators and the " scorecard ". at last, this essay applies the balanced scorecard to a chinese domestic bank, analyses it ' s four key success factors which including financial, customer, the internal business process and the learning and growth, puts forward a framework of

    第二章，文章介紹了平衡計分法績效測評系統的基本原理、核心思想，並在對平衡計分法的財務、顧客、內部業務流程和學習成長四個績效測評要素進行深入分析之後，闡述了平衡計分法對我國商業銀行塑造戰略性經營思維、切實實施銀行戰略、全面科學測評銀行經營績效的深刻啟示意義。
  8. First, on behalf of company, the paper investigate the five factors which can influence the customer ' s lifetime value and the customer - product yielding capacity ; then, the paper analyzes the customer delivered value according to the indifference curves of microeconomics ; in the end, the paper poses the paper ' s core theory - customer value model and gives a thorough analysis of it and its sub - factors in accordance with the customer equity model presented by roland t. rust

    首先站在企業的角度分析了影響顧客終身價值的五類因素和顧客?產品盈利能力，接著借用微觀經濟學的無差異分析法分析了顧客讓渡價值，最後根據拉斯特的顧客資產模型提出了本文的核心理論? ?顧客價值模型，並進一步細化了顧客價值的亞推動要素。
  9. Starting with identifying the regional culture and digging out the related optional material, the designer ensure the theme resource from complicated and multiplex theme material by using detailed result of marketing analyzing. further, they inspect and examine the theme through the analysis of the custom ' s mental. last, analyzing the competitor can make sure that the theme is distinctive, unique, and special or not, to position the hotel theme accurately

    飯店主題的選定是在廣泛的市場調研基礎上實現的，通過對地域文化的深入分析識別出可供選擇的相關素材和資源，利用詳盡的市場分析結果從復雜多樣的主題素材中確定主題資源，進一步通過對顧客需求心理的分析研究檢驗細分市場所確定的四川大學碩士學位論文主題飯店規劃建設研究主題是否恰當可行，最後通過對競爭者的分析，驗證主題是否具有鮮明性、唯一性、獨特性，實現飯店主題的準確定位。
  10. The electronics of chiten will take orders the aim of " profession manufacturing, quality control, cost control, sincerity service ", press the customer request, organizing the production with meticulous care, the management of science, satisfy any demand of customer with the quick and best product quantity

    啟騰電子將秉承「專業製造質量保證成本控制誠心服務」的宗旨，按顧客要求，精心組織生產，科學的管理，以最快最好的產品質量滿足顧客任何需要。
  11. This research aims at a special consumer segment, i. e railway passenger, and delves into the characteristics of their consuming psychology and behavior in the perspective of consuming psychology and consumer behavior, which consists of four aspects as follows : ( 1 ) make a summary of theory background on marketing psychology and consumer needs, with emphasis on advances of marketing theory, consumer needs and consumer satisfaction

    本研究從消費心理學和消費者行為學的角度出發，對特殊消費者群體? ?鐵路旅客的消費心理與行為特徵進行深入研究。主要包括四個方面的內容： 1對市場營銷心理和市場消費需求的理論背景進行總結，重點是消費者與市場營銷、營銷理論的發展、消費需要和顧客滿意度等。
  12. Drawing support from the theory of consumer psychology, the thesis starts with analyzing the factors that influenced the customer satisfaction, and makes research on three main customer satisfaction models in the customer satisfaction documents

    本文藉助消費心理學的理論從分析影響顧客滿意度的因素入手，對顧客滿意研究文獻中三個主要顧客滿意模型進行了研究。
  13. This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition

    本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上，進行湖南送變電公司顧客滿意度調查和測評，得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論，據此改進市場營銷組合策略，為送變電施工企業市場開拓打開了新的思路，將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上，將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法，避免憑自己的直覺作出營銷決策。
  14. Strategic human resources brought to light many issues such as forced ranking or reverse discrimination in the workplace, while customer analysis helped me understand the intricacies of the science and psychology behind marketing

    戰略人力資源揭示了許多問題，比如工作場所的強迫排名或反向歧視，顧客分析則幫助我理解了營銷背後的科學與心理學的奧妙之處。
  15. In may 2002, the author was appointed to manage the dacheng hotel by sichuan demotic congress. he had guided the staff to carry out a series of effective measures successfully, holding the mind of sincere, devoted, holding together and learning to construct the culture of the hotel. they still strengthened the managing thought that the customers who were at the first place should be serviced at pains. they kept establishing and perfecting all kinds of bylaw and job prescribe so as to assure the effective, in - order, normative running

    2002年5月，筆者受省人大辦公廳委託，開始全面接手對大成賓館的管理經營工作，帶領全體員工，臥薪嘗膽，艱苦創業，實施了一系列有效的改革措施，始終堅持以「誠信、敬業、團結、學習」的企業文化建設為核心，強化「用心服務、顧客第一」的經營理念，堅持建立和完善各項規章制度、工作規范，保證企業高效、規范、有序的運行;堅持「以人為本」的人本思想，充分調動全體員工的工作積極性。
  16. As chinese quality 10 thousand lis of travel advance conference director unit, the company holds to from beginning to end " it is with the person this, advocate science " management concept, hold to from beginning to end and carry out " reach the designated position step by step high - quality goods of creation client need, in pairs satisfies client cherished desire " quality guiding principle

    作為中國質量萬里行促進會理事單位，公司始終堅持「以人為本、崇尚科學」的經營理念，始終堅持和貫徹「步步到位創造顧客需要、雙雙精品滿足顧客心愿」的質量方針。
  17. Furthermore, the customer satisfaction measurement is determined according to the theory of consumer psychology

    通過對消費心理學的研究對顧客滿意級度進行了劃分。
  18. Drucker said that the purpose of marketing lies in the full understanding of customers so that product or service can cater for the needs of customers. the recent development of marketing science has focused on the pursuit of customer satisfaction

    管理學家彼得?德魯克曾指出：營銷的目的在於充分認識及了解顧客，以使產品或服務能適合顧客需要，縱觀營銷學近年來的發展歷程，其核心都在於追求顧客的滿意。
  19. The results of the study demonstrates that the main idea of the balanced scorecard has positive and instructive impact on our state - owned enterprises in understanding that products should be market - oriented, service be customer - centered so as to strengthen competitiveness and improve the operation valuation system of state - owned enterprises. however there is steel room for the method to be improved based on the characteristics of our state - owned enterprises. besides there is a big difference between the method and the practice in deciding the importance of weighted parameter of the indicators obtained from the balanced scorecard valuation of financial, customer, the internal business process, the learning and growth. the above - mentioned conclusions will help us to further study and apply the balanced scorecard method with the aim to strengthen the competitiveness and keep sustainable development of our state - owned enterprises

    本課題研究的實證結果顯示：平衡計分法的基本原理對我國國有企業逐步真正樹立以顧客為核心的思想、以市場需求為導向、不斷提高核心競爭能力、促進國有企業經營績效的改進具有積極的理論指導作用。同時，該方法在國有企業應用中也存在某些方面的局限性而還需要針對我國國有企業特性進一步改進與發展。另外，經過研究還發現，對國內外文獻中專家普遍強調的關于平衡計分卡中財務、顧客、內部經營過程和學習與成長等四個方面業績評價指標的重要性權數確定問題，與企業實際應用中的情況存在很大的差異性。
  20. With the development of the social economy and science at full speed and the great shortening of life cycle of the products, what the customer pursued is individuality, the development speed and key competitiveness of the enterprises have replaced the important position of the previous resources and geographical and become uppermost goals that enterprises pursue, in addition, the foregoing have offered objective foundation for the rapid development of the strategic alliance

    20世紀80年代以來，戰略聯盟的數量激增，逐步成為企業的快速成長方式。隨著社會經濟、科學的飛速發展，產品的生命周期大大的縮短，顧客需求也追求個性化，企業的發展速度和核心競爭力取代了原有的資源和地理位置而成為企業追求的首要目標，而這些都為戰略聯盟的迅速發展提供了客觀基礎。
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