advertising appeal 中文意思是什麼

advertising appeal 解釋
廣告訴求
  • advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
  • appeal : vi 1 呼籲；要求。2 訴諸于；向…求助 （to）。3 投合…心意，對…有吸引力 （to）。4 【法律】控訴，上訴 ...
  1. The creation group of uci possesses the flexible and changeable and rich and colorful technique of expression in the constant actual combat exercises, make our advertising works have appeal and visual impact even more, thus turn into the market and make motive force, promote and sell directly

    Uci的創作團隊在不斷的實戰鍛煉中，具備靈活多變而豐富多彩的表現方法，使得我們的廣告作品更具感染力和視覺沖擊力，從而轉化為市場打動力，直接地促進銷售。
  2. The celebrity symbol has a system of signifier made up of highly differential signifier and charming signifier. the signified system is constructed by the kind signified and the personal signified. the system of the celebrity symbol also acts as an element of the whole advertising text and should be changed into an advertising symbol supporting the whole appeal

    名人符號的符號系統還置身於更大的廣告系統，作為服從于廣告文本整體意義生成的一個意義單元，名人符號必須參與到整個文本的換檔加速過程中以完成從自身向廣告符號、從實際上的「自說自話」狀態到為廣告訴求服務的艱難過渡。
  3. Advertising or marketing material is considered to " primarily appeal " to persons below the legal purchase age if it has special attractiveness to such persons beyond the general attractiveness it has for persons above the legal purchase age

    所謂廣告及營銷材料對不到合法買酒年齡的人具有吸引力是指超過對合法買酒年齡人的吸引力。
  4. The mechanism and communication effects of emotional appeal in modern advertising

    情感廣告的傳播效果及作用機制
  5. Advertising and public relations might also appeal to these types, who are excellent promoters

    廣告和公共關系方面的工作對像他們這樣優秀的營銷人員來說也是非常具有吸引力的。
  6. The evaluation before the execution is to ensure proper advertising appeal, positioning and strategies, and it mainly includes the evaluation of major strategies before the execution and the test of target audience ' s attitude towards the creative execution style. the evaluation during the execution is to know the feedback of advertisement execution in time in order to adjust the advertising plan, and it mainly includes the examination of media ' s communication performance and the test of target audience ' s actual attitude towards advertisement ; the evaluation after the execution is to assess the consequence of the advertising campaign through examining whether the goal set before the execution is achieved or not after the campaign

    廣告效果的事前評估目的在於確保正確的廣告訴求、定位和策略方法，主要包括審核廣告活動執行前的重要策略和預測目標受眾對創意表現的反應；廣告效果的事中評估是針對廣告正在發布中的效果進行測評，目的是為及時獲取廣告發布后反饋的信息，並以其為依據修正之後的發布方案，主要包括檢驗媒體是否將廣告信息有效地傳達給了目標受眾和測評目標受眾對廣告的實際反應；廣告效果的事後評估則是對廣告活動結束后的實際結果做出評判，主要是對照廣告實施前的既定目標，檢查廣告實施效果。
  7. Effect of advertising appeal and emotional state on the mode of information processing

    廣告訴求與情緒狀態對信息加工模式的影響
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