advertising psychology 中文意思是什麼

advertising psychology 解釋
廣告心理學
  • advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
  • psychology : n. 1. 心理學。2. 心理。3. 心理學論著；心理學體系。
  1. But domestic at the moment still not analyses the carding theory fruit to advertising semiotics theory research completely, hence, the research is reviewed by stages and classification to the advertising semiotics is contributed ; be aimed at now available text research defect, proposes a new angle to analyze advertising : the languages angle and the audient psychology angle, thus the meaning of advertisement can be understood more clearly designing the actual operation means of advertising semiotics and forecast advertising semiotics development tendency piece is also the original innovation. first section is the introduction, the profile was expounded against researches the aim, research target, research means together with research process

    而目前國內還沒有對廣告符號學理論研究進行全面分析梳理的理論成果，因此，將廣告符號學分為導入期、發展期、繁榮期三個歷史時期，對每一時期進行回顧總結、文獻梳理，並歸納其特點與不足是本文的理論貢獻之一；針對現有研究方法的不足，力圖尋求一個研究方法的新視角，提出將索緒爾符號學研究方法更弦易幟：從最基本的語言出發來分析廣告、品牌，從受眾符號心理角度解釋文本意義的多樣化解讀並進行問卷的實證調查是本文的創新之二。
  2. This will remain true whether we are dealing with the application of psychology to advertising and political propaganda, or engineering to the mass media of communication, or of medical science to the problems of population or old age

    無論我們研究的是心理學廣告宣傳中的運用，還是把工程學在大眾宣傳媒體中的運用，或者是醫學科學在人口或老齡問題中的運用，情況都將如此。
  3. Basic knowledge for guides, tourism law and policy, fundamentals of tourism, fundamentals of computing, physical education, fundamentals of law, english for tourism purposes, advertising and promotion, public relationship, world religions and cultures, philosophy and political theory, drivers training, social communication and etiquette & tourist psychology, tourist insurance and travel service management, fundamental and computerized accounting

    公共關系學、社交與服務禮儀、導游實務、導游基礎、旅行社經營管理、旅遊學概論、社會生態學、休閑產業學、旅遊地理、基礎會計學、會計電算化、統計學、主要客源國概況、旅遊市場營銷、商務談判、貨幣銀行學、汽車駕駛。
  4. A study of online advertising effect ' s appraisement from a customer ' s psychology perspective

    基於消費者心理視角的網路廣告效果評價研究
  5. With the development of advertising theories and psychology, people have learned more knowledge about how advertising affects consumers. basing on how advertising works, this paper analyzed the process how consumers actually " feel " and " think ", the mental effects including framing perception, organizing memory, enhancing experience and brand attitudes, then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model

    本文從廣告影響消費者的過程出發，分析了消費者在接觸廣告后廣告信息對于消費者心理效果的影響，這些影響主要體現在感知、回憶、提升經驗和對于廣告品牌態度的變化方面，它們之間又有相互的影響關系；初步構建了廣告影響消費者的心理效果概念模型，該模型同時反映出了各結構變量之間的因果關系；然後，在概念模型的基礎上嘗試建立了測量廣告心理效果的結構數量模型。
  6. Cultural psychology and advertising : a case study

    美國廣告中的社會文化心理訴求
  7. In order to break through the disadvantage of traditional theory, the thesis bring forward the layer index analysis ( lia ), including the consumer ’ s psychology, advertising psychology, stp tactics. at first, we should set the coordinate axis layer index which make certain the direction of advertising. second, we aim at the targeted consumers to analyze the media arrive, advertising arrive, mind change, purchasing behaviors through the quadrant layer index

    為突破傳統理論的不足，本文提出層級指標分析，從消費者的消費心理、廣告心理，運用stp戰略，加以系統地分析和整理，首先得出針對目標顧客的坐標軸層級指標，確定廣告製作和投放的方向和目標；然後再針對具體目標顧客的廣告接受心理和媒體接觸習慣，按照媒體到達、廣告到達、心理改變、購買行動進行象限層級指標的分析，從而準確把握廣告的投放效果，為企業的品牌提升和營銷戰略實施有效的配合。
  8. Starting with the feasibility research of the development of these souvenirs, the paper attempts to define tourist souvenirs and other relevant concepts firstly, and then endeavors to put forth the overall developing pattern and the specific developing paths on the basis of the synthesis of an abundance of knowledge in numbers of fields, such as the study of tourist resources, marketing, psychology, aesthetics, advertising, folklore and ecology. apart from the theoretical contribution, the paper also bothers to carry out a case study of the development of tourist souvenirs in chongyi, jiangxi province, the home to bamboos, namely, the bamboo village, aiming at making a profound exploration in the aspect

    本文從竹鄉旅遊紀念品開發的可行性出發，對旅遊紀念品及其相關概念的界定作了初步探討，對其開發的理論基礎、開發原則進行了初步的研究:將旅遊資源學、市場營銷學、心理學、美學、廣告學、民俗學等學科應用於其開發中，提出了旅遊紀念品的開發模式，並設計了開發竹鄉旅遊紀念品的具體途徑:以江西崇義為例，結合資源與市場的開發進行了深入探討。
  9. An analysis on the aesthetic psychology of advertising audiences

    廣告受眾審美心理探析
  10. As follows is the thesis outline : chapter one : advertising psychology. we make the basic direction of advertising stratagem through stp tactic, consumer ’ s behavior pattern

    從stp戰略、消費者行為模式來把握目標受眾的廣告心理特徵，為後期的廣告戰略制定確定基本的方向和坐標。
  11. In terms of culture differences between east and west, this paper analyses the effects of cross - culture elements mainly regarding to the psychology of consumer, custom, values, polities and law, the principle of courtesy, thinking mode, connotation of words and language expressions in the advertising translation, then discusses how to use the theory of adaptation to bridge the cultural gap and achieve the social and economical values of advertisements

    摘要從東西方文化差異的角度出發，以消費心理、文化習俗、價值觀、政治法律、禮貌原則、思維模式、詞匯內涵及語言表述方式等方面為切入點，分析了跨文化因素對廣告翻譯的影響並探討了如何合理運用歸化翻譯法彌合跨文化溝壑以實現廣告的社會經濟價值。
  12. Further, we introduce the source of advertising psychology research, pointing out that this is an essential aspect of advertising effects

    然後探討了廣告心理效果研究的發展起源，指出廣告心理研究是廣告效果研究中一個關鍵的要素。
  13. New advancement in current advertising psychology

    廣告心理研究的新進展
分享友人
分享到 Line

分享到臉書