attitudes of consumers 中文意思是什麼
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With the development of advertising theories and psychology, people have learned more knowledge about how advertising affects consumers. basing on how advertising works, this paper analyzed the process how consumers actually " feel " and " think ", the mental effects including framing perception, organizing memory, enhancing experience and brand attitudes, then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
本文從廣告影響消費者的過程出發，分析了消費者在接觸廣告后廣告信息對于消費者心理效果的影響，這些影響主要體現在感知、回憶、提升經驗和對于廣告品牌態度的變化方面，它們之間又有相互的影響關系；初步構建了廣告影響消費者的心理效果概念模型，該模型同時反映出了各結構變量之間的因果關系；然後，在概念模型的基礎上嘗試建立了測量廣告心理效果的結構數量模型。 -
According to consumer behavior model theory, beliefs and attitudes mainly influence the information collection of consumers and intentions affect consumers " decision - making process. so this dissertation is based on the theory of attitudes, intentions and behavior models
根據消費者行為模式理論，信念、態度主要影響消費者收集信息，意向主要影響消費者購買決策，本文以態度、意向和行為關系模型作為研究基礎。 -
" hong kong consumers must also recognise the role they play in wildlife trade, " said mr clarus chu, " if hong kong consumers want to continuously enjoy supply of the diverse wildlife resources, trade regulations and monitoring alone are not sufficient - consumer attitudes must change to support sustainable exploitation of these resources.
朱炳盛最後表示：香港的消費者必須認清他們在野生生物貿易方面所扮演的角色。若本港消費者希望繼續享用種類繁多的野生生物資源，單靠實施貿易監管並不足夠，消費者的態度亦須作出轉變，支持可持續開采資源。 -
Meanwhile, in china there are few researches about purchasing behavior of mobile telephones that isn ’ t discussed in the articles published in chinese core magazines now. the values of consumers determine their attitudes and behaviors ( kamakura & novak, 1992 )
而方法?目的鏈理論（ means - endchaintheory ）是理解消費者產品知識的有效模式，也是探討消費者行為與價值關聯最具代表性的理論。 -
Market research involves studying people as buyers, sellers and consumers, examining their attitudes, preferences, habits, and purchasing power. market research is also concerned with the channels of distribution, promotion and pricing, and the design of the products and services to be marketed
市場研究以買家、賣家及消費者為對象，研究他們的態度、喜好、習慣及購買力；同時亦會在產品及服務推出市場前，分析其銷售渠道、推廣方法、定價策略以及設計等。
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