brand attitude 中文意思是什麼
brand attitude
解釋
品牌態度-
Chaoan jimin ceramic factory sticks to the product orientation of high standard, high quality and high taste. we insist on accepting ability and innovating, producing and testing by performing the national standards. adopting scientific and precise management, strengthening our quality sense all the time, we develop the market by well service intention. the developing jimin, with special insight and leading idea, carrys into our brand policy, builds up the enterprise image and exploits the brand with our own characteristic. all of these are directed by the market and based on the science and technology. chaoan jimin ceramic factory, with manful attitude and newness carriage, will go ahead with you for the future
潮安縣集民瓷廠堅持以高標準，高質量，高品位為產品定位，注重廣納賢材，立足創新，嚴格執行國家標準進行生產，檢測，採用科學，嚴謹的細化管理，持之以恆地加強質量意識，以真誠，到位的服務理念拓展市場；發展中的潮安縣集民瓷廠，以獨特的眼光，超前的意識，實施品牌策略，樹企業形象，以市場為導向，以科技為後盾，以人為根本，開拓了具有「集民」特色的品牌之路，潮安集民瓷廠將一如既往，以雄偉的姿勢和嶄新的姿態昂首闊步，與您攜手走向未來！ -
Chaoan jinfengsheng ceramic factory sticks to the product orientation of high standard, high quality and high taste. we insist on accepting ability and innovating, producing and testing by performing the national standards. adopting scientific and precise management, strengthening our quality sense all the time, we develop the market by well service intention. the developing jinfengsheng, with special insight and leading idea, carrys into our brand policy, builds up the enterprise image and exploits the brand with our own characteristic. all of these are directed by the market and based on the science and technology. chaoan jinfengsheng ceramic factory, with manful attitude and newness carriage, will go ahead with you for the future
潮安縣金豐盛陶瓷廠堅持以高標準，高質量，高品位為產品定位，注重廣納賢材，立足創新，嚴格執行國家標準進行生產，檢測，採用科學，嚴謹的細化管理，持之以恆地加強質量意識，以真誠，到位的服務理念拓展市場；發展中的潮安縣金豐盛陶瓷廠，以獨特的眼光，超前的意識，實施品牌策略，樹企業形象，以市場為導向，以科技為後盾，以人為根本，開拓了具有「集民」特色的品牌之路，潮安集民瓷廠將一如既往，以雄偉的姿勢和嶄新的姿態昂首闊步，與您攜手走向未來！ -
" we are delighted to work with our master licensee c r to make jc a global brand in fashion, and eventually in every mode of lifestyle, that upholds the utmost jackie chan philosophy and attitude, " said irene chau, vice president, tidemark enterprise ltd, trademark owner
泰斗實業有限公司副總裁周碧芬指出：我們很高興能與品牌專利持有人潤海國際合作，將jc發展成為一個時裝領域中，甚至是生活上每一類配件的國際品牌，並充份反映成對生活的態度和精神。 -
" we are delighted to work with our master licensee c & r to make jc a global brand in fashion, and eventually in every mode of lifestyle, that upholds the utmost jackie chan philosophy and attitude, " said irene chau, vice president, tidemark enterprise ltd, trademark owner
泰斗實業有限公司副總裁周碧芬指出：我們很高興能與品牌專利持有人潤海國際合作，將jc發展成為一個時裝領域中，甚至是生活上每一類配件的國際品牌，並充份反映成龍對生活的態度和精神。 -
Our factory has accumulated abundant practical experience through the untiring efforts for many years, always with " loyal to cooperate in, mutual benefit and reciprocity, high - quality practical, the price is rational " as the aim, insist that the brand was developed, market - oriented, have gained the good style of work in the field of business with the sincere cooperative attitude, favor by the masses of customers and approval, according to " quality seek survival ", in order to " prestige wins the customer ", welcome with open arms chinese and foreign travelling trader, come kind come electric machining customize the products of various kinds, " quality is the life ", our factory offer most high quality products and service to you, welcome all kinds of product the above come kind have made to order
本廠經過多年的不懈努力，積累了豐富的實踐經驗，一貫以「忠誠合作、互利互惠、優質實用、價格合理」為宗旨，堅持品牌發展，以市場為導向，以真誠合作態度在業內贏得了良好的工作作風，得到了廣大客戶的青睞與認可，憑「質量求生存」 ，以「信譽贏客戶」 ，竭誠歡迎中外客商，來樣來電加工定製各類產品， 「質量就是生命」 ，本廠將為您提供最優質量的產品和服務，並歡迎以上各類產品來樣訂做。 -
The study takes the ladies ' fashion industry as an example to investigate the relationship among the brand elements, spokesperson, brand image and brand personality toward the brand attitude
摘要本文系以少淑女服飾業為例，以品牌要素、廣告代言人為自變數，探討品牌要素與廣告代言人，透過品牌形象、個性影響品牌態度的效果。 -
The research from the corporate oriented perspective focuses on explaining the evaluation and choice of sports sponsorship plan. most of this kind of research is on establishing the expectations of sports sponsorship in brand management. the expectations include the creation of positive attitude, affect and cognition as well as the exaltation of brand image and associations
本文引入為以往研究所忽視的品牌個性理論和匹配理論，將體育賽事作為獨立品牌實體進行研究，利用品牌個性量表（ bps ）測量體育賽事和贊助商的品牌個性，通過分析體育贊助營銷中的贊助商和體育賽事在品牌個性上的匹配情況，結合贊助商的贊助目的，評估體育贊助營銷的效果。 -
E. g. the results of the attitude research show a strong brand loyalty
民意調查結果顯示人們高度信賴品牌 -
The effect of brand familiarity on brand attitude change in the process of advertising
品牌熟悉對廣告過程中品牌態度改變的影響 -
Hotel service technology quality has a significant influence on customer satisfaction. 3. there is a significant interaction between hotel service quality and hotel brand attitude
在服務質量對品牌滿意的作用和影響上，品牌認知與服務質量存在著顯著地交互作用，品牌態度的強弱影響了服務質量與顧客滿意度的關系。 -
According the result of lisrel : brand elements have no significant influence to brand image ; brand elements have a significant influence to brand personality ; endorser have significant influences to brand image and brand personality ; brand image and brand personality have significant influences to brand attitude ; by the moderating mechanism of high price, the effect of brand image and brand personality to brand attitude would be strong
以lisrel驗證變數間之因果關聯性，結果顯示: 1 .品牌要素對于品牌形象的形成並無顯著的影響； 2 .品牌要素對于品牌個性的形成有顯著影響； 3 .品牌代言人對于品牌形象及品牌個性的形成有顯著影響； 4 .品牌形象及品牌個性對于品牌態度的形成有顯著影響； 5 .高價格的產品將會強化品牌形象、品牌個性正向影響品牌態度的關系。 -
Using between - subject experimental design, key findings are as follows : ( 1 ) treating reservation price as dependent variable, ingredient brand equity has main spillover effects, and interaction effects with the perceived value of ingredient product ; ( 2 ) ingredient brand equity and the perceived value of ingredient product result in attitude change significantly
研究采受試者問實驗設計，操弄配備產品知覺價值、配備品牌權益強勢程度，以及配備品牌聯盟頻次，依變項則為消費者對核心產品保留價格、態度評估的改變幅度。 -
The development of science and technology journal is limited obviously by its circumstance such as region, contribution, reader, etc. under the influence of these conditions, the confined mind and the unenterprise attitude is produced by editors. thus, the weak link of developing science and technology journal is showed conspicuously in blazing new trails of content, expanding circulation, and founding famous brand. for expanding the developing space of science and technology journal, some effective measures should be adopted. first, the content and quality of journal should be highly valued. the constantly bring forth new ideas in the content should be promoted by publishing original theses, supporting new subject, introducing new direction, creating characteristic column, etc. by means of these methods, the aim of spreading original achievement, starting new fields of scientific research can be achieved. so academic standard and effect of the journal can be improved. second, the operate mechanism of journal as a processing workshop should be changed. the varied methods should be adopted for selling, circulating and information feedback of journal. third, the reputation of the journal should be safeguarded by correcting ideology of publish. the resources of the journal should be rationally used and developed. it can promote the science and technology journal growing continued
科技期刊的發展受到地域、稿源、讀者等環境因素的制約.受其影響，編輯易產生封閉、不思進取的心態，使科技期刊在內容創新、擴大流通、創立品牌等方面突現出薄弱環節.為拓展科技期刊的發展空間，首先應抓內容和質量，通過刊發創新論文、扶持創新學科、引進創新方向、創辦特色欄目促進科技期刊內容創新，以傳播創新成果，開辟創新領域，提高期刊的學術水平，擴大影響力;其次，應改變純粹的生產單位、加工車間的運作機制，採用多種局道、多種方法加強科技期刊出版后的營銷、流通及信息反饋等工作，走出重生產、輕開發、輕流通的誤區，擴大影響面;第三，應端正出版理念，維護刊物的聲譽，合理利用、充分拓展科技期刊的品牌資源，促進科技期刊的可持續發展 -
To create brand preference by arousing the empathy of our target via an image campaign which reflect a positive attitude in life
創造偏好:藉由一套形象廣告活動，反映目標群對人生的正面態度來激發目標對象的同理心 -
The third chapter is studying the formation of the consumer brand loyalty, including the common and mentality procession, the relation between the attitude and the behavior during the formation of brand loyalty ; the fourth chapter will make qualitative research on the influencing factors of consumer brand loyalty, bringing forward several supposes from the consumer level and the marketing level ; the fifth chapter is the demonstration section on the influencing factors. making use of the spot investigation to the liquid milk consumers in the 12 supermarkets and 6 milk spots, we will use factors analysis and regressions method to analyze investigation result and illustrate the degree of each influencing factor of consumer brand loyalty so as to testify the supposes that have been made in the fourth chapter
第三章研究消費者品牌忠誠形成過程，包括品牌忠誠形成的一般過程、心理過程以及品牌忠誠形成過程中態度與行為的關系；第四章對消費者品牌忠誠影響因素進行定性研究，具體從消費者層面和企業營銷層面提出若干理論假設；第五章對消費者品牌忠誠影響因素進行實證分析，通過對北京地區12家超市6個售奶點的液態奶消費者進行的抽樣調查，運用因子分析與回歸分析的方法對調查結果進行計量分析，闡明了消費者品牌忠誠度各影響因素的影響力度，對第四章所做假設進行驗證。 -
The company prestige first, customer is highest, superior quality the idea of the service, provide the most perfect service for the social people of different walks of life. you need to stir to make a phone call only, my company comes the service. personnel s technique of our company is consummate, the good quality, attitude is kind, the honesty keep promise, vehicle price real benefit. our target is to pass the top - grade service quantity, creating to guide the market also, creating top - class brand of the automobile leasing profession
公司本著以人為本信譽第一客戶至上優質服務的觀念，竭誠為社會各界人士提供最完善的服務。您只需要撥一個電話，我公司送車上門，服務到家。本公司人員駕技精品質優良態度和藹誠實守信，車輛價格實惠。 -
This study intends to realize and confirm the relationship between " information presentation ", " feedback mechanism ", " attitude toward the advertisement ", " attitude toward the brand ", and " intension to purchase " in the case of the on - line advertisement combined with campaign
而為了了解活動式網路廣告中，廣告資訊呈現方式、問卷填答回饋機制與網友廣告態度、品牌態度、購買意願間之關系，本研究透過實地實驗，針對前述關系進行分析與驗證。 -
After a field experiment and data analysis, the main conclusions are following : ( 1 ) " information presentation " has no effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 2 ) " complexity of information feedback " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 3 ) " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 4 ) the interaction of " information presentation " and " complexity of information feedback " has effect on " attitude toward the advertisement ", but no effect on " attitude toward the brand " ; ( 5 ) the interaction of " information presentation " and " try - again " has no effect on " attitude toward the advertisement ", but has effect on " attitude toward the brand " ; ( 6 ) the interaction of " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 7 ) the interaction of " information presentation ", " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 8 ) " attitude toward the advertisement " and the " attitude toward the brand " have effect on " intension to purchase " ; ( 9 ) " attitude toward the advertisement " have effect on " attitude toward the brand "
主要研究結果如下： （ 1 ）廣告資訊呈現方式不會對廣告態度、品牌態度產生影響效果； （ 2 ）回饋資訊復雜度會對廣告態度、品牌態度產生影響效果； （ 3 ）再試的有、無，會對廣告態度、品牌態度產生影響效果； （ 4 ）廣告資訊呈現方式與回饋資訊復雜度的交互作用，會對廣告態度產生影響效果，但不會對品牌態度產生影響效果； （ 5 ）廣告資訊呈現方式、再試的交互作用，不會對廣告態度產生影響效果，但會對品牌態度產生影響效果； （ 6 ）回饋資訊復雜度、再試的交互作用，會對廣告態度、品牌態度產生影響效果； （ 7 ）廣告資訊呈現方式、回饋資訊復雜度、再試的交互作用，會對廣告態度、品牌態度產生影響效果； （ 8 ）實施活動式網路廣告時，網友的廣告態度與品牌態度會對其購買意願產生影響效果； （ 9 ）實施活動式網路廣告時，網友的廣告態度會對其品牌態度產生影響效果。 -
Then it would stride forward the line of medical tycoon in our country or even in the world with a brand - new attitude
以嶄新的姿態邁入國家乃至世界醫藥巨頭的行列。 -
Internally, the enterprise pursues zero - defect management, zero - defect product and zero - defect service, and endeavors to convert the common attitude, idea and behavior of the whole staff into their concept of honesty and pragmatism so as to inspire their initiatives and creativity and to achieve the corporate goal of first - class enterprise, first - class brand and first - class corporate image
努力把「誠信務實」理念轉化成為全體員工共同一致，彼此共約的內心態度理想境界和行為方式，以此激發全體員工的積極性創造性，以實現「辦一流企業，創一流品牌，樹一流形象」的企業目標。
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