brand marketing 中文意思是什麼

brand marketing 解釋
品牌營銷
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. The author suggested that the szg corp would developed the drugstore chain scale gradually, especially on the immanent scale ; enforcing the building schema of brand differentiation and improving the brand acceptability ; the main problems in the drugstore chain brand marketing, such as pricing tactics, merchant diversification, service marketing, manufacturing and selling the own line of drug products, combining the store sales and no store sales, building the public relations, and then proposed the single drugstore how to do in the brand marketing

    最後，作者根據相關理論和實際經驗，在時珍閣連鎖藥店經營發展中提出以連鎖品牌的建設為重點的連鎖藥店發展思路，穩步發展連鎖規模，特別是注重內涵式規模的發展；實施差異化品牌建設方案，提高企業品牌的美譽度；在連鎖藥店的品牌營銷中注意價格策略、多元化經營、服務營銷、自有品牌產品的發展、有店鋪與無店鋪營銷的結合、公共關系的建設等幾個方面，同時提出了單個藥店進行品牌營銷的多種方法。
  2. He also held positions in brand marketing and commercial sales

    Loiacono還在品牌營銷和商業銷售方面任職。
  3. This thesis mainly talks how to extend brand mature period : multi - brand marketing strategy and brand extension strategy. this thesis then points out the importance of constructing brand loyalty, then introduces the method of brand positioning to construct brand loyalty

    本文主要討論了延長品牌成熟期的品牌經營方式：多品牌經營戰略和品牌延伸，指出建設品牌忠誠的重要性，且國內越來越多的企業開始使用多品牌經營戰略。
  4. The real estate brand marketing of rational ages

    理性時代的房地產品牌營銷
  5. Brand marketing : new trend of rural tourism in china

    中國鄉村旅遊發展的新走勢
  6. Thrilling video : a production of various car - testing courses and brand marketing events of the magazine, fully interactive

    精彩視頻? ?再現《汽車族》各種試車過程及全部品牌活動，充分利用網路資源與網友實現互動。
  7. Brand marketing : a case of a handbook of rural life

    走品牌經營的產業化發展新路
  8. Searching for practicality and balance between brand marketing and design planning is the extraordinary of work design partnership as an integral commercial design team

    在構建品牌營銷和設計規劃過程之間求取務實平衡，正是渥美作為「商業整合設計團隊」的獨到之處。
  9. The engineers of dy it department worker together, combinedart and computer technology, created " electronic user directory ", utilising in machinary and home electronics, mode, guide and precaution canbe shown at the same time. " electtonic user diectory " folowing the sales of the products, become a brand marketing sttion a every housrhold

    大元科技資訊部和專業的高級工程師聯手合作，揉合了藝術和電腦應用技術，創制新穎的"電子說明書" ，應用在機械設備家用電器上，工作狀態操作要領和注意事項等信息與使用過程同步顯示。
  10. In 2000, irwin moved to a large local company as a brand manager for 1 year, after that joined kerry oils & grains china in early 2002, worked as a brand manager, following as a senior brand manager, then as the group brand marketing manager for " arawana " & " olivoila " brands till today

    2000年，顧迅進入一家廣東大型民營企業，擔任了近1年的品牌經理，然後在深圳創立了自己的營銷服務公司，在轉型無線娛樂行業未成功后結束創業，在02年初加入嘉里糧油（中國）公司工作， 6年時間內先後擔任「金龍魚」的品牌經理、高級品牌經理及品牌群市場經理，負責品牌群在中國大陸及香港、澳門區域的市場工作至今。
  11. Taking the csa for the example, combined with the current theory and method of marketing innovation which include integrated marketing, internet marketing, relationship marketing, service marketing, channels marketing, green marketing, brand marketing, this article gives the systems analysis and research to the marketing strategy of csa, on such base, it comes to an overall evaluation after summarizing the advantages of general marketing

    本文以南航為對象，結合目前市場營銷創新的理論與方法，包括整合營銷、網路營銷、關系營銷、服務營銷、渠道營銷、綠色營銷、品牌營銷等，對南航的營銷策略進行了系統分析和研究。在此基礎上，總結南航營銷總思路的優勢，進行了總體評價，並根據市場營銷創新的觀點，對南航營銷策略提出了具體創新的建議。
  12. According to present situation of brand equity, for the first time, five important brand equity factors were extracted from brand features by applications of principal component analysis and factor analysis methods, they were brand status, customer - recognized value, brand image, brand creative abilities and brand executive abilities ; on the same time, five types of brand equity were divided with k - means cluster methods on the base of five brand factors, they were leading brand, matured or ripe brand, concrete brand, customer - based brand and creative brand. in order to extract brand equity strategy, correlation and linear regression analysis methods were used, as a result of analysis, four strategies were put forwarded including brand marketing strategy, marketing dividing strategy, marketing stretching strategy and marketing entrance time, applying nonparametric tests and duncan tests, five brand equities were also differed in many aspects

    在品牌資產各組成要素中，應用主成分分析和因子分析方法，提取了五個品牌資產最重要的構成因子，首次提出品牌資產最重要的因子是品牌地位和顧客認知價值，其次為品牌形象、品牌創新能力和市場執行能力；根據品牌資產的構成因子，運用聚類分析法，對調查企業的品牌資產類型進行了分類，按照品牌構成屬性將企業分為領導型、成熟型、務實型、顧客導向型和創新型品牌企業；在對企業品牌策略分析基礎上，運用相關分析和線形回歸方法，求導形成品牌的重要策略因子，提出建立品牌資產最重要的策略因子是推廣策略，其次為市場分化策略、市場延伸策略和進入市場時機。
  13. Qingdao total miracle culture & media co., ltd, founded in 2002, will integrate brand marketing, brand packaging design, events planning, video production, advertising creative, professional public relations and advertising production planning with the integration

    青島通鑒銘謀文化傳播有限公司，創立於2002年，集品牌整合營銷、品牌包裝設計、大型活動策劃、影視製作、廣告創意、專業廣告製作及公關策劃於一體。
  14. Theoretically speaking, brand core value is not only the main body of brand equity, but also the brand soul. it is the center of brand marketing and communicating activities. namely, all enterprises should base on brand core value to manage all activities including marketing and communications and build brand equity

    核心價值是品牌的終極追求，是一個品牌營銷傳播活動的中心，即企業的一切價值活動（含所有營銷傳播策略）都要圍繞品牌核心價值而展開，對品牌核心價值體現與演繹，並豐滿和強化品牌核心價值，從而增加品牌資產。
  15. The business advantages of the company are mainly reflected as brand, marketing, service network and technical innovation etc. implementing the strategy of " make use of famous brand to get a foothold, create own brand product to take root ", the company has taken a way of development with eastcom characteristics

    公司經營優勢主要體現在品牌、市場營銷和服務網路、技術創新等方面。公司實施「借牌立足，創牌為本」的戰略，走出了一條具有東信特色的發展之路。
  16. Brand name awareness, brand association, brand loyalty constitute service brand equity, which are the only way of brand marketing to effect

    有些學者從具體行業的角度出發研究服務品牌的創建策略，尤以商業、飯店業等領域最為突出。
  17. Jiashan ' s network with the main platform for enterprises in jiashan website construction, enterprise internet brand marketing, and advertising production and publication design, network maintenance and management. corporate offices. e - commerce and other network services

    嘉善嘉士網路平臺主要為嘉善企業提供網站建設、企業網際網路品牌策劃營銷、 、廣告設計製作及發布、網路維護管理.企業郵局.電子商務等網路服務。
  18. This article consists of 5 chapters, analyzing in detail the issues that media encounters in positioning decision - makings, such as positioning of readership or audience, positioning of advertisement, positioning of brands, and positioning adaptations, with theories of market classification, second sales, brand marketing and short - sighted marketing syndrome

    在第一章里，對傳媒定位進行理論溯源，對市場營銷學的定位理論進行了一番梳理，對傳媒定位的概念及其主體、客體、功能、范圍、方法、形式、依據等要素作了界定，分析了傳媒定位與傳媒競爭的關系。
  19. The hotel managers have believed in common that brand concepts and brand marketing are significant to promote hotels competitive capability as a whole

    以品牌建設為中心，提升酒店的品牌競爭力也日益被國內酒店業管理層所注意。
  20. Therefore, the company implemented a comprehensive quality management and established a modern quality management system. the company persists in the " brand strategy " as the operating principle, introduces domestic advanced equipment, uses our own technology to ensure that 100 percent of the eligible products, and provides consumers with quality services by opening up market with " brand marketing "

    並堅持以「名牌戰略」為經營原則，引進國內先進的設備，利用自身的技術，確保百分之百的合格產品，以「品牌營銷」開拓市場，為消費者提供優質的服務。
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