brand mix 中文意思是什麼
brand mix
解釋
品牌結構-
Because manage fixed position, accurate, brand management has distinguishing feature alone, in august 2005, assess of world brand lab " su ning " brand value is amounted to 6. 455 billion ; in september, national statistic bureau announces : su ning electric equipment ranks the 92nd of group of 1000 the biggest companies of chinese ; 11, december, su ning electric equipment parts to pick chinese famous brand 200 mix by force 2005 china appear on the market company competition ability 7 strong
由於經營定位準確、品牌管理獨具特色， 2005年8月，世界品牌實驗室評定「蘇寧」品牌價值達64 . 55億； 9月，國家統計局揭曉：蘇寧電器位居中國1000家最大企業集團的第92位； 11 、 12月，蘇寧電器分別入選中國著名品牌200強和2005中國上市公司競爭力七強。 -
The studies analyze the importance of the optimal media mix in a cross - media campaign to achieve maximum advertising objectives such as brand awareness and purchase intent
這些研究分析了設置最佳媒體組合的重要性，它在跨媒體廣告運動中能幫助最大化地實現廣告目標，比如品牌認可或購買意向。 -
By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial
本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。 -
With al ries and jack trout ' s positioning theory, this thesis discusses the methods of market positioning and brand building of medium and high grade gifts according to the needs of the target consumers and the feature of the gift consumption, also, the marketing process with positioning strategies is presented, which includes market segmenting, target market selecting, brand positioning and the drafting and implementing of the marketing mix based upon the brand positioning
如何把上述的策略運用在具體營銷中，關鍵在於清晰的品牌定位以及和定位相一致的營銷組合。本文藉助a .里斯和j .屈特的定位理論，從消費者的心理出發，以目標消費者的心理需求為導向，根據禮品購買消費的特點，論述了定位對于中高檔禮品品牌建設的作用以及中高檔禮品定位的幾種方法。 -
Accordingly, this article addressed each and every problem above using brand strategy, promotion mix, product life cycle and marketing mix, and argued that enterprises have to be careful to achieve intended effect of advertisement spokesperson
本文運用理論分析的研究方法，對廣告代言人的定義、廣告代言人的分類、廣告代言人對企業營銷策略的重要作用進行了理論闡述，以搭建本論文的理論體系。 -
Therefore, it is an essential issue in the field of hotel marketing to explore the means of establishing effective brand communicative strategies through appropriate brand communication mix, so as to advance the hotel brand ' s driving force to customer ' s purchase intent
因此，如何制定行之有效的品牌傳播策略，採取合適的品牌傳播組合，從而提升品牌對顧客購買決策的驅動力，這是飯店營銷傳播的重要課題。 -
Secondly, they both lack of strategic brand policy. thirdly, they seldom use the internet to promote their products and provide service. in conclusion, the author make some suggestions on the marketing mix policy of chinese consumer electronics enterprises in the u. s. market, shows as follows
總的來看，海爾和康佳在美國市場的營銷組合策略是比較成功的，但也有不足之處，主要表現為：多元化經營分散了企業的力量，缺乏戰略性的品牌策略，利用網路手段進行促銷不夠。 -
Urban group provides professional shopping centre management services to its customers in project management, tenant mix management, leasing, promotions, brand management, crowd control, image building and thematic decoration services. the group in conjunction with its customers devises business development plans and a thematic image for the shopping centres to balance costs, provide optimum return on investment as well as to maximize the cost effectiveness of the asset
富城集團為客戶提供專業的商場管理服務，包括項目管理商戶組合策劃租務管理市場推廣品牌管理人流控制塑造形象及主題布置等，並因應市場需要與客戶訂定業務發展策略和商場形象主題，平衡客戶的成本及投資回報，達致最高的經濟效益。
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