brand personality 中文意思是什麼

brand personality 解釋
什麼是品牌個性
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • personality : n 1 人的存在；個性，【心理學】性格；人格，品格，做人，為人；容貌。2 （有名）人物。3 〈常 pl 〉人...
  1. With superior foresight and professional insight in the market, we provide you brand identity system ( trademark, logo, tagline and extension ), brand image communication ( brand value positioning, personality clarification, celebrity building and event marketing ) and supply / supervision of image design solutions

    鷹孚咨詢以富有前瞻性的戰略眼光、敏銳的市場洞察一體化地為您策劃品牌識別系統（商標、徽標、口號及其延伸） ，品牌形象傳播（品牌價值定位、個性塑造、代言人塑造、品牌事件行銷） ，以及形象設計代理等服務。
  2. The logo adopts blue and black colours to stand out the energetic brand personality. the company strives to provide reliable and high quality repair and maintenance services to its cutomers

    此外，藍色代表專業準確黑色代表踏實沉穩，標示著通力除了講求效率之外，更是可靠及優質的維修保養和工程服務提供者。
  3. The brand personality characteristics it found lined up in remarkably close register : everyday, ordinary life, generic

    他發現品牌的個性特徵以一個彼此非常接近的數字排列：每天的，日常生活的，一般普通的。
  4. The study takes the ladies ' fashion industry as an example to investigate the relationship among the brand elements, spokesperson, brand image and brand personality toward the brand attitude

    摘要本文系以少淑女服飾業為例，以品牌要素、廣告代言人為自變數，探討品牌要素與廣告代言人，透過品牌形象、個性影響品牌態度的效果。
  5. Personality is the people " s quality, people " s dignity, defeating the intelligent, well - informed person not merely should be by reflecting the personal sense of pride, dignity sense high - qualitily, be devoted to striving for own international brands of more chinese, enable " winning and reaching " to develop into the world - famous brand from the chinese brand, reflect national dignity

    人格就是人的品質人的尊嚴，勝達人不僅要以高品質體現個人自豪感尊嚴感，更要致力於爭創中國人自己的國際品牌，使「勝達」從中國品牌發展為世界著名品牌，體現民族的尊嚴。
  6. Adhering to three factors, the brand orientation, the product design and brand communication, which are closely - relating to the personality construction of newspaper brand, this article offers some references in the construction of newspaper brand

    文中主要抓住報紙品牌定位、報紙產品設計、報紙品牌傳播三個與報紙品牌個性塑造密切相關的環節，提出一些參考意見。
  7. Fourth, special brand association springs from positioning, while the later relies on brand personality

    第四，獨特的品牌聯想取決于定位，定位有賴于品牌個性。
  8. According the result of lisrel : brand elements have no significant influence to brand image ; brand elements have a significant influence to brand personality ; endorser have significant influences to brand image and brand personality ; brand image and brand personality have significant influences to brand attitude ; by the moderating mechanism of high price, the effect of brand image and brand personality to brand attitude would be strong

    以lisrel驗證變數間之因果關聯性，結果顯示: 1 .品牌要素對于品牌形象的形成並無顯著的影響； 2 .品牌要素對于品牌個性的形成有顯著影響； 3 .品牌代言人對于品牌形象及品牌個性的形成有顯著影響； 4 .品牌形象及品牌個性對于品牌態度的形成有顯著影響； 5 .高價格的產品將會強化品牌形象、品牌個性正向影響品牌態度的關系。
  9. By insight and analysis the contact point between enterprise and the market, phasic brand strategy planning, to establishing and optimizing the brand ' s personality ; based on sustainable development, integrate various advantage resources, to nudging innovative brands with market differences, consistent strategy, and image unify

    洞察、分析企業與市場的接洽點，階段性品牌戰略策劃，樹立和優化品牌的個性氣質，以可持續發展為基點，整合多元化優勢資源，共同打造出市場差異、戰略一致、形象統一的創新品牌。
  10. Furthermore, by summarizing and inducing the previous researches, the author offers standards to classify and evaluate the personality of a particular brand

    此外，通過總結、歸納前人的研究成果，作者給出了品牌個性的類型、評價尺度等標準。
  11. Faced the present market position, the travel service ought to introduce and apply from matured achievement, such as jit, mrp, the design and development of travel service product ( difference & personality ), rules for testing quality, enterprise brand strategy, travel service information management and electronic business, travel service marketing, travel service human resource and so on, from other industry based itself upon local superiority and its character

    旅行社在當前的市場形式下，應該立足本土優勢和特點，大膽地引進其他行業的成熟研究成果，並移植到旅行社來，比如jit思想， mrp思想，旅行社產品的設計與開發（差異化與個性化） ，全面質量管理體系，企業品牌策略，旅行社信息管理系統及電子商務手段，旅行社市場營銷策略、旅行社人力資源策略等。
  12. This study, based on the foreign research and applied with multi - factors experimental design, examined the effectiveness of the product price, consumer personality and economy background, product category, extension category on the consumer perception of brand extension product

    本研究在國外研究的基礎上，採用多因素混合實驗設計法，研究商品價格、消費者個性和經濟背景、商品類型、延伸類型這些因素對于消費者對品牌延伸商品知覺過程的影響。
  13. A review on the research of brand personality

    品牌人格研究述評
  14. What aspect of the brand personality should theadvertising express

    廣告應表達品牌個性中的那些方面
  15. What aspect of the brand personality should the advertising express

    廣告應表達品牌個性中的哪些方面？
  16. Building brand personality, increasing the competition in market

    豎立品牌個性，增加品牌在市場中的競爭優勢。
  17. The fifth part deals with the forging of the brand personality of newspaper

    第五章探討的是報紙品牌個性的塑造問題。
  18. A passion of service and a quality credential is the brand personality of urban group

    富城集團的品牌理念為用心服務專心管理。
  19. It can encapsulate the brand personality, whether that is inspirational, trustworthy, or authoritative

    你應該做成個性化的網站，或者可以提供靈感，或者可以值得信賴，或者擁有很高的權威。
  20. The corporation could build up unique brand figure and brand personality by using consumer orientation successfully

    成功運用消費者定位，可以將品牌個性化，從而樹立獨特的品牌形象和品牌個性。
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