brand positioning 中文意思是什麼
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Including house, apartments, office buildings, villas and commercial real estate projects consider as a whole professional planning and marketing as well as business planning and investment, operation and management, commercial brand positioning, image and marketing and so on
其中包括住宅、公寓、寫字樓、別墅及商業地產項目的全程專業策劃與銷售；商業項目規劃與招商、運營操作與管理；商業品牌定位、形象與營銷等多個方面。 -
To analyze the distribution of chinese decor industry customers " internal value index and to find the method of brand positioning based on customer internal value, the author apply the " graphics of consumers " internal value " - an new method on analyzing the customer internal value - to chinese decor industry. based on an customer survey and much desk research and the case analysis, the author deeply explain the consuming habit of decor industry customers, analyze the distribution of decor industry customer internal value index and the characteristic of customer internal value in subdivided decor industry market, and analyze the strong points and weak points in brand positioning of famous decor brand " ikea "
本文是對消費者價值分佈和基於消費者價值的品牌定位的研究，旨在通過借鑒著名國際市場研究公司羅蘭?貝格戰略咨詢公司所開發出的「消費者價值分布圖解法」 ，並基於對中國上海204份隨機抽取的樣本所進行的問卷調查，深入分析中國家居市場消費者的價值元素分佈、消費者需求的變化趨勢、細分市場的消費者特徵，並探討國際著名家居品牌- - - - - -宜家家居- - - - - -在中國的品牌定位以及其品牌定位與其目標消費者價值分佈的聯系。 -
This thesis mainly talks how to extend brand mature period : multi - brand marketing strategy and brand extension strategy. this thesis then points out the importance of constructing brand loyalty, then introduces the method of brand positioning to construct brand loyalty
本文主要討論了延長品牌成熟期的品牌經營方式：多品牌經營戰略和品牌延伸，指出建設品牌忠誠的重要性，且國內越來越多的企業開始使用多品牌經營戰略。 -
This article tries to elaborate the methods that enterprise should adopt to establish a good brand image, to make correct brand positioning strategies, to form proper structure of brand operations, to design proper product function, to carry out brand protection etc. all these are aimed to provide lessons for local enterprises in the process of brand operations, and help promote their own brand names and develop the national economy
本文試圖通過說明企業應該採取何種方式，如怎樣樹立良好的品牌形象，制訂正確的品牌資本定位策略，建立正確的品牌營銷機構，設計適合的產品功能，實施品牌保護等，使我國的本土企業在品牌營運的過程中能夠有所借鑒，有效地把自己的品牌發揚光大，在商戰中百戰不殆，振興民族經濟。 -
Kib, founded in 2005, services project involves the planning and strategy of brand positioning / logo located dollars / vis design / pictorial design / magazine design / product packaging design / implementation of planned activities / air inter display design / web design / flash animation, and other areas to promote the visual design
簡約成立於2005年，服務項目涉及企業品牌規劃與策略定位/標志設計/ vis設計/畫冊設計/期刊雜志設計/產品包裝設計/活動策劃執行/空間展示設計/網站設計/ flash動畫等視覺設計推廣領域。 -
The decor industry customers can be divided into three groups based on their internal value based on their internal value, decor industry customers can be divided into three groups : enjoyment oriented group, traditional oriented group, fashion oriented group. the brand positioning of ikea is combined with deep understanding of chinese decor industry customers " internal value the target chinese customer group of ikea now is focused on the young, having style and not rich customers
同時，比較家居市場的現有主要消費群和未來潛在消費群可以發現，現有主要的消費群比較偏好「明智購物」 、 「定製化」 ，而未來的潛在家居消費群則比較偏好感性的價值元素如「新潮」 、 「美譽」 ，對「服務」和「全面成本」等表現出一定的負向需求。 -
By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial
本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。 -
With al ries and jack trout ' s positioning theory, this thesis discusses the methods of market positioning and brand building of medium and high grade gifts according to the needs of the target consumers and the feature of the gift consumption, also, the marketing process with positioning strategies is presented, which includes market segmenting, target market selecting, brand positioning and the drafting and implementing of the marketing mix based upon the brand positioning
如何把上述的策略運用在具體營銷中，關鍵在於清晰的品牌定位以及和定位相一致的營銷組合。本文藉助a .里斯和j .屈特的定位理論，從消費者的心理出發，以目標消費者的心理需求為導向，根據禮品購買消費的特點，論述了定位對于中高檔禮品品牌建設的作用以及中高檔禮品定位的幾種方法。 -
The article includes four parts, the first part is a theoretical part, in which i introduce the basic concepts about website image design and the brand promotion ; the second part elaborated the enterprise website image design with emphasis ; the third part introduced the enterprise website promotion general strategy ; finally unifies a concrete example, explained the enterprise website image design and the brand positioning relations
本文分四個部分，第一部分介紹了網站形象設計與品牌推廣的基本概念;第二部分重點論述了企業網站的形象設計;第三部分介紹了企業網站推廣的一般策略;最後結合具體實例，說明了企業網站的形象設計與品牌定位的關系。 -
From economy, culture, traffic, environment, to accommodation, security, education, and buildings, every aspect is related to the accomplishment of city brand. and in this complex process, city brand positioning is the core. so this dissertation choose positioning as the cut - in point and the main content to do some research on city brand
城市功能的豐富性和城市職能的復雜性，都使城市品牌建設涉及的內容異常龐雜，從經濟、文化、交通、環境到居住、安全、教育和城市建設，每一個環節都關系著城市品牌的整體塑造，它是一個復雜、系統的浩大工程。 -
I am delighted to have the support of megabox in this proprietary competition, which will allow fashion design practitioners and students to have their work translated into uniforms worn by hundreds of shopping mall staff, whose image is a critical part of megabox s brand positioning.
正如是次在megabox的支持下促成的比賽，不但讓時裝設計業內人士及學生有機會將其設計變成一系列購物商場數百名員工的制服，同時亦突出了megabox的創意理念。 -
Effective positioning is the basis of building strong brand. the object of brand positioning is to cause customers to feel that there is no completely satisfactory substitute for the brand
品牌定位是品牌戰略的一個核心內容，是創建品牌的基礎與保證，而準確的品牌定位是建立強勢品牌的必要前提。 -
At the same time, the author explores the relationship of domestic enterprises and the industry of management consultant, puts forward that the industry of home enterprises should have a farseeing mind and cultivate and elevate their own core competence to make the enterprises bigger and stronger. based on the above analysis, the author deliberates the core competence of mmc and brand competitive strategy, including the market analysis and summaries the brand positioning, brand marketing, the work team construction of consultants, the inside management of consultant corporations, the database and the network of consultants
根據上述分析，作者對中國管理咨詢業核心競爭力和品牌競爭策略進行了研究，包括對中國管理咨詢業市場分析、市場定位、戰略規劃等方面，並在咨詢業的品牌定位、品牌營銷、咨詢師團隊建設、咨詢公司內部管理、數據庫及咨詢師網路等主要專題進行了研究和思考；最後作者介紹和分析了一個咨詢公司的品牌競爭策略的案例，來對本文的研究進行實踐和支撐。 -
A model for the brand positioning strategy
品牌定位戰略模型研究 -
What is our brand positioning
我們的品牌定位是什麼？ -
To share its critical success factors in corporate brand positioning with local marketing practitioners and advertising professionals
，擔任主講嘉賓，與本地大學生市場推廣及廣告界專業人士一同分享該集團建立優質企業品牌和形象的成功之道。 -
Urban group being invited as keynote speaker in " cim marketing symposium 2004 - brand dynamics " to share their critical success factors in corporate brand positioning and service marketing
富城集團擔任2004市務研討會品牌的力量主講嘉賓分享建立優質企業品牌成功之道 -
25 03 2004 urban group being invited as keynote speaker in " cim marketing symposium 2004 - brand dynamics " to share their critical success factors in corporate brand positioning and service marketing
25 03 2004富城集團擔任2004市務研討會品牌的力量主講嘉賓分享建立優質企業品牌成功之道 -
Deeply analyze the successful experiences of the brand marketing strategy and brand positioning, brand innovation, brand extending and brand culture of multinational corporation in chinese market
深入分析了跨國公司在中國市場的品牌營銷策略和品牌定位，品牌創新，品牌延伸和品牌文化的塑造和成功經驗。 -
Firstly this paper introduces the conception of brand management, and points out that the core of brand strategy is stp, which means market segmenting, target market selecting and brand positioning. it illustrates that brand knowing degree is one of the most important factors of cultivating brand. also it describes that brand loyalty will brings great profit to the corporation
第一，首先介紹品牌管理的基本概念，指出了品牌定位的核心是stp ，即細分市場、選擇目標市場和品牌定位；說明了品牌知名度在創建品牌資產過程中的作用；描述了品牌忠誠為企業帶來的巨大價值。
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