brand strategy 中文意思是什麼
brand strategy
解釋
品牌策略-
Brand strategy of special hospital and relationship between hospital and patient
專科醫院品牌戰備與客戶關系管理 -
In the last chapter of this thesis, in analyzing the problems occurring in the process of implementation, we highlight scientific management, approved educational level of employees, highest output and service quality, intimate cooperation with media, active innovation as “ five toehold ” for giving shape to brand strategy
在本文的最後一章，還對衡陽中國國際旅行社品牌戰略實施途徑以及需要注意的問題進行了分析，強調了科學的管理、良好的員工素質、優質的產品與服務質量、與傳媒的密切合作、積極創新是品牌戰略成功實現的五大「支點」 。 -
This thesis consists of five parts : the exordium introduces occurrence and behavior about brand in m & a ; part one discusses the different types of the enterprise m & a and the connection to brand combination strategy ; part two introduces the brand problem, especially how the evaluation of the brand assets influences brand strategy, the brand stretch, the brand alternation and cooperation, the brand reorientation of the enterprise, etc. ; part three concludes the process and the problem of brand strategy choice after m & a ; part four discusses and analyses some cases, then summarizes the experience and shortage of the brand decision after enterprise m & a
本文一共分為五個部分：緒論部分主要討論了企業並購中的品牌問題的產生和具體表現；第一部分主要討論企業並購的不同類型及其與品牌組合策略之間的關系；第二部分介紹了企業並購中遇到的品牌問題，並著重介紹了品牌資產的評估對並購后品牌策略的影響、品牌延伸、品牌區隔與協同、品牌再定位等；第三部分歸納了並購后的企業進行品牌戰略抉擇的步驟及其要注意的問題；第四部分進行了案例的討論與分析，總結出企業並購后進行品牌決策時的經驗和不足。 -
In january 2007, the committee begins evaluation job of high quality products, which means that the startup of the brand strategy of ceta
2007年專業委員會開始了演藝設備行業優質產品評定工作，這標志協會實施產品品牌戰略的正式啟動。 -
A research on employer brand strategy for china ' s hotels
飯店業僱主品牌戰略的管理研究 -
The development of shaanxi green agriculture industrial clusters based on brand strategy
基於品牌戰略的陜西綠色農業產業集群發展研究 -
It provides design services with originality, such as brand strategy, brand recognition & design, brand propagation, information design, space displaying, art design and so on
提供品牌策略、品牌識別設計、品牌推廣、資訊設計、空間展示及平面設計等全方位的創意設計服務。 -
Way to brand strategy of learned journal of agricultural academic journals
論農業學術期刊的品牌建設 -
Facing to the newly marketing environment and the adjusting for the international hotels brand strategy, china hotels must fuse knowledge marketing strategy, green marketing strategy, the whole world marketing strategy and so, so that they take part in competition and improve the competitive position in the world
筆者認為面對新的營銷環境發展趨勢和國際品牌戰略調整模式，我國飯店品牌戰略只有全面融合知識營銷，綠色營銷、全球營銷戰略等新時代的特徵，才能順應時代需求，才能使我國飯店的競爭引向一個高水平的品牌競爭階段，在未來全球范圍的競爭中掌握主動權。 -
And i researched the following contents : the meaning, character and managing strategy of the real estate management and strategy during the whole course, land strategy, strategy of collecting funds, communication strategy, popular brand strategy, culture strategy, prize strategy, advertisement strategy and analysis the case about the managing and popularizing the project called the lijiang left shore
本文運用運籌學、管理學、企業戰略管理、管理經濟學和市場學等學科相關理論研究了以下內容：房地產全程營銷的定義、特點和營銷戰略決策，土地戰略、融資戰略、公關戰略、品牌戰略、文化戰略、價格戰略、廣告戰略和麗江左岸項目的營銷推廣的案例分析。 -
Thinking on brand strategy of green - food in china
關於我國實施綠色食品品牌經營戰略的思考 -
For the abundant solar exploiting, the paper put forward a kind of new idea for the applying of solar which shoud, also, make full of known - brand strategy, core management organization, draft strategic goal which can be used for exploiting the solar. meanwhile, from the capital - using channel, estate policy, trade management and the scientific propagate. we shoud give them essential. sustaining, help them built brand advantage, technology developing advantage and regional advantage, make the new conception of green marketing, realize industrial energy strategy through rebuilding the advantage is to relieve the pressure of the energy shortage
著重分析了廣東太陽能開發利用現實狀況及存在問題，圍繞開發利用廣東豐富太陽能資源，提出廣東太陽能要引入創新思維，實施名牌策略，培養企業核心能力，制訂符合本地區開發利用太陽能的戰略目標，從融資渠道上、產業政策上、行業管理上和科普宣傳教育等方面進行必要的支持、引導的微觀、宏觀策略，使其形成品牌優勢、技術創新優勢和區域群體優勢，營造綠色能源綠色營銷的新觀念和通過企業優化重組等實現其產業化的新能源策略，一方面緩解廣東省傳統能源不足，另一方面為居民生活提供潔靜、安全的現代新能源。 -
In the foundation of development resource - based competition strategy theory of international retailing industry, this article had discussed four basic competitions strategy of retailing industry, respectively is : the internationalization and the localization strategy, specialization and the correlation multiplication strategy, the supply chain controlling strategy and the brand strategy
在本文提出的以資源為基礎的國際競爭戰略的理論基礎上，本文還探討了針對零售企業的四大基本競爭戰略，分別是:國際化與本土化戰略、專業化與相關的多元化相結合戰略、供應鏈控制戰略和建立穩固的服務品牌戰略。 -
There are two keys to making the brand strategy of furong : actively integrating the resource of market and promoting the value of brand ; sticking to the spirit pursuit of the road of furong cigarettes and exploring the brand - new situation of enterprise
芙蓉品牌戰略的形成有兩個關鍵，即積極整合營銷資源，提升品牌價值；堅持「芙蓉之道」的精神追求，開拓企業嶄新局面。 -
The " localization strategy " includes product / brand strategy 、 price strategy 、 distribution strategy and pubic relationship strategy etc. it should be significant for chinese companies who want to comprehend the management spirit of multinationa companies and want to adapt to the international competitive environment after wto entry of china. there are a good deal of differences between western countries and china in politics 、 economy 、 culture and law environment. the right way succeed in china is matching the marketing strategy with the background of china
跨國企業本土化營銷策略的主要內容有：社會關系營銷，取得當地政府、民眾的信賴和支持；產品和品牌本土化策略；分銷渠道的本土化建設；價格本土化策略；營銷和傳播觀念本土化策略；高層政府公關策略；危機管理和危機公關； "市場導向和顧客導向"的市場研究和營銷策略等。 -
Brand strategy of juvenile literary periodicals
少兒文學期刊的品牌戰略 -
Brand strategy of shanghai tire amp; amp; rubber co., ltd
培育發展知名品牌的理論思考與路徑選擇 -
Famous - brand strategy : a trump in enterprises
石油企業名牌戰略與對策研究 -
Research on brand strategy of fujian ' s tea
福建茶葉的品牌建設 -
Tentative research on the development and independent brand strategy of chinese private universities
淺探我國私立高校自主品牌戰略
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