brand switching cost 中文意思是什麼

brand switching cost 解釋
品牌轉換成本
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • switching : 變換
  • cost : n 1 費用；代價，價格；成本。2 犧牲；損害，損失。3 〈pl 〉訟費。vt （cost; cost）1 值，要價（苦幹...
  1. This paper bases on the literature review, constructs a customer repurchase intention model on oliver ’ s loyalty phase theory. the model includes 11 factors : brand preference, cumulative satisfaction, variety seeking, attractiveness of alternatives, switching cost, ( the five dimensions ), customer repurchase intention, episodic satisfaction, customer perceived value, customer perceived fairness, customer perceived benefits, customer perceived cost

    本文在文獻回顧的基礎上，吸收了現有學者的研究成果，在oliver （ 1997 ， 1999 ）提出的顧客四個忠誠階段的理論基礎上，建構了影響顧客重購意向的模型，共包括:顧客重復購買意向、顧客品牌偏好、顧客的交易滿意度、顧客的累積滿意度、顧客的多樣化追求、替代品吸引力、轉換成本、顧客感知價值、顧客感知公平感、顧客成本付出、顧客的感知利益等11個因素。
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