buyer behavior 中文意思是什麼
buyer behavior
解釋
買方行為-
Auction strategy consists of buyer strategy and seller strategy. seller should estimate buyer ' s behavior and value, choose mechanism and rule, to prevent buyer ' s collusion, and achieve maximum of revenue
拍賣策略包括買方策略和賣方策略，賣方可以對競買者的行為和估價進行估計，並選擇適當的拍賣機制和制定適當的拍賣規則，防止競買者的合謀，並實現利潤最大化。 -
Main areas of interest and research : principles of marketing, buyer behavior, marketing strategy, marketing management etc
主要研究和教學領域：市場營銷學原理、買者行為、市場營銷戰略、市場營銷管理等 -
Price has operated as the major determinant of buyer choice, and although non - price factors have become more important in buyer behavior in recent decades
在國際國內鋼鐵市場嚴重供過于求的形勢下，以「價格戰」形式表現出來的低價競爭是鋼鐵企業的首選競爭策略。 -
Based on the results of factor analysis, 3 groups of food buyers are then determined using cluster analys is. basic buyer behavior and demographic characteristics of each group are depicted
在因子分析的基礎上，進行了聚類分析（ clusteranalysis ） ，所有被調查者分為三類，並對每一類被調查者的購買行為特徵進行了基本的描述。 -
Pricing in international marketing becomes even more problematic because to the normal complexities of domestic pricing are added the idiosyncrasies of individual foreign markets with their own competitive, legal and buyer behavior environments
國際推銷中的定價工作變得問題越來越多，這是由於國外各市場內的競爭，有關法律和買方行為諸方面的特殊原因，再加上內銷定價時的一般復雜性。 -
Under the current situation of the products seriously supply exceeds demand, consumer ' s buying behavior are becoming more rational, the buyer ' s market is occupying the leading position more and more, the competition ways of enterprises are changing fundamentally : carry out the transition to customer ' s satisfactory competition from the competition of the products
在產品嚴重供大於求的現狀下，消費者購買行為日趨理性化，買方市場越來越占據著主導地位，企業的競爭方式正在發生根本性的變化：從產品競爭過渡到顧客滿意的競爭。 -
And, even participate in the kit cooperation that the large business enterprise produces system to produce, because of large business enterprise ’ s control of the need and the key technical, the small and medium business enterprise have to accept the buyer ’ s high price causing by the behavior of opportunism, which lead to their profit ability is low, being placed in tiny benefit or the edge of to the bad. so the small and medium business enterprise in the industry of dynamoelectric equipment are hard to get away from the predicament of the development in a long - term
長期以來，由於許多中小型企業受資金匱乏、技術投入和技術開發力量不足，經營和生產者素質偏低、生產規模較小等因素的限制，市場能力難以獲得較快的提高;而且即使參與大型企業生產體系的配套協作生產，因大型企業對需求和關鍵技術的控制，導致中小型企業在分包市場上不得不接受買方機會主義行為所帶來的價格盤剝，盈利能力低下，處于微利或虧損的邊緣。所以，發電設備行業的中小型企業長期難以擺脫發展的困境。 -
Secondly, basing on the theoretical analysis to the model in customers purchasing behavior and brand selection, the paper, according to the characteristics of different segment markets as well as consumption classcs, standing at the angle of enterprise, theorctically explores how to make marketing strategies in limited markets, and gives a concise as well as empirical explanation by a variety of concrete cases, guined the primary idea how the real estate enterprises builds up the marketing strategics based on adapting to the features of buyer market, the real estate the thesis uses the methods of swot etc to analyse the strategic environment and the interior factors of chongqing longjingyuan real estate businesses. in the pricing strategy, along the optional rule which customers purchase commodities for value maximization and price minimization, the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterpriscs, combined with philip kotlers delivery value theory for customer
本文首先對市場營銷管理的理論，特別是房地產營銷管理的特殊性、房地產市場發展的歷史和市場營銷管理的現狀進行了分析和總結，提出了本文的研究思路和以市場為導向的戰略理論指導思想。在本文運用的理論工具的指導下，應用市場調查理論、波特模型、市場細分理論，對本課題所處的市場環境，包括重慶市房地產市場和與本課題所在地區的宏觀經濟環境、區域環境、政策環境、城市規劃、行業環境以及消費者市場的收入水平、家庭結構、消費能力、消費心理、居住偏好、生活習慣等28個指標進行調查分析，對本課題的競爭環境進行了研究，提出了與本研究項目相適宜的市場需求和市場營銷機會，確定了項目要進入的目標市場。
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