comparative advertising 中文意思是什麼
comparative advertising
解釋
比較式廣告。- comparative : adj 1 比較（上）的。2 相當的，還可以的。3 【語法】比較級的。4 〈委婉語〉（廣告等）比較性的，攻擊...
- advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
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Research on comparative advertising with the tendency to show off
攀附性比較廣告探析 -
Legal issues on comparative advertising
比較廣告的有關法律問題探討 -
Chapter 1 of this paper discusses the basic theory of comparative advertising
第一章比較廣告的基礎理論。該章主要對比較廣告的基礎理論進行了研究。 -
However, comparative advertising has negative influence on economy when it is against the legal rules
然而，比較廣告對社會經濟的積極作用和消極作用並存。 -
Why don ' t we do some comparative advertising ? our product is definitely better than the competition ' s
我們為什麼不能做一些對比廣告呢？我們的產品肯定比其他同類產品有優勢。 -
People " s puzzle and few scientific studies on comparative advertising make it essential for studying its theory
當前人們對比較廣告的困惑和相關理論研究的不足，使得比較廣告之探討成為必要。 -
At last, because our legal system of comparative advertising has many defects, we must revise our rules for comparative advertising, and try to make them perfect
最後，針對我國比較廣告法律制度存在的諸多缺陷，本文對比較廣告立法的完善進行了探討。 -
With the sharper competition and the more eager needs of people to living transparency, comparative advertising becomes an important means of transport information
市場競爭的日趨激烈，以及人們對經濟生活透明度越來越高的要求，使得比較廣告成為極為重要的傳播商業信息的手段。 -
In order to provide a reference for the effective communication and dialogue between chinese and american culture, i try to do more across - the - aboard culture comprehension to advertising, acquaint commercial activity from the cultural perspective, aware the sino - us cultural interpenetration and integration from the commercial advertising mutual communication through the comparative studying of the 1990 ' s sino - us commercial advertising in my this article
本論文試圖通過對20世紀90年代中美商業廣告的比較研究，對廣告做一個比較全面的文化解讀，從文化的角度去認識這種商業行為，從中美商業廣告相互的跨地域傳播去認識中美文化的相互滲透和融合，為中西文化的有效溝通和對話提供一種借鑒。 -
Firstly, discusses the definitions of three key words : “ comparing ” 、 “ competitor ” 、 “ congener competition products or service ”, which constitute the definition of comparative advertising. then analyzes the function and the risk of comparative advertising, at the end of this chapter introduce some normal forms of comparative advertising, which divided by different standards
在該章的最後，對按照不同的標準劃分的比較廣告的一般形式:直接比較廣告&間接比較廣告、商品比較廣告&服務比較廣告、批評性比較廣告&依附性比較廣告，這幾類的比較廣告的概念進行了界定。 -
All of them were made profiles, and from the following items from advertising, advertising publishing, coverage, the mode of communication, information capacity, economic, audio - visual effects, psychological factors, ability, flexibility, accuracy, competitive environment, the effect of the assessment, such as the right to traditional advertising network advertising and comparative studies
本文分別對二者作了簡介，並從以下從廣告對象、廣告發布、覆蓋范圍、溝通模式、信息容量、經濟性、視聽效果、心理因素、信賴度、靈活性、準確性、競爭環境、效果評定、權利等方面對網路廣告與傳統廣告進行比較研究。 -
The ftc recently charged a group of auto dealers with restricting comparative and discount advertising to the detriment of consumers
聯邦貿易委員會不久前曾起訴了一群對比較和折扣廣告進行限制，從而損害了消費者利益的汽車代理商。 -
The formation of dual value model and the comparative research of the model of intercultural advertising values is supposed to offer advertisers and advertisement creators principles of choosing elements of cultural values and remind them to pay much attention to the influence of advertising cultural values on social views, shoulder social responsibility and therefore achieve a win - win game in advertising communication between market and social values
二元價值模式的構建和跨文化廣告價值模式的比較研究為廣告主和廣告創意者提供了選擇文化價值元素的原則，同時提醒他們關注廣告文化價值觀對社會觀念的影響，增強社會責任感，促使廣告傳播實現市場與社會價值的雙贏。
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