competitive mapping 中文意思是什麼
competitive mapping
解釋
競爭力計劃- competitive : adj 競爭的，競賽的。 competitive bidding system 招標制。 competitive examination 競爭考試。 compe...
- mapping : n. 【數學】映像，映射。
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As an important component of market management and research, territory management segments the market to which enterprises are exposed into appropriate territories according to certain standards. it also analyzes all the territories " marketing environment, situation of relevant industries, conditions of clients and competitive power, and then study and assess every existing and prospective client in each territory, and identify their sales potential, thereby allocating resources rationally between different clients, mapping out related sales plans with specific targets, and finding out the optimal method and means to achieve marketing objectives
區域管理（ territorymanagement ）是市場管理研究的一項重要內容，它按一定的標準將企業所面臨的市場環境劃分為適當的區域，對區域內的營銷環境、相關行業情況、客戶情況、競爭地位等進行分析，進而對區域內的每一個現實客戶和潛在客戶逐一進行研究和評價，確定每個客戶的銷售潛力，從而在不同的客戶之間合理分配資源，有針對性地制定相關的銷售計劃，尋找實現銷售目標的最優方法和途徑。
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