competitor positioning 中文意思是什麼
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Firstly, thesis has been analysed the enterprise present situation, the problem that exists aspect has pointed out the enterprise in the selection in objective market and competitor analyses and positioning etc
論文是以山東光岳轉向節總廠營銷戰略規劃為主線，按照提出問題、分析問題、解決問題的邏輯思路展開。 -
At the same time it inverses the tradition thinking mode - the market subdivides, the segmentation, targeting consumer, positioning. when opportunities cannot be found from the consumer and the competitor, you can use the mode which establishes a new localization theory frame based on the horizontal marketing. it will carry on the difference reorganization : seeks the targeted customer ’ s need, then from macroscopic to microscopic aspect to proof the feasibility of the method
本文將進行從微觀到宏觀的思維轉變，利用水平營銷的思維建立新的定位理論框架，將現有的信息組合進行重組:差異化的尋找? ?目標客戶的選擇，然後從宏觀、中觀、微觀方面分析，論證方法的可行性，打破傳統的定位觀是從宏觀過渡到微觀。 -
The theory of market segmentation stems from philip cottelle ' s marketing interest theory ; the principles of target market selection are based on michael porter ' s competition model of five forces and swot analysis ; the theory of market positioning evolves from a1 ries and jack trout ' s new positioning theory of " paying attention to the consumer " to " paying more attention to the competitor "
科特勒的銷售利益論，而目標市場選擇的原則是基於邁克爾波特的五力競爭模型和swot分析，市場定位的觀點是在里斯和特勞特新定位理論的「請注意消費者」的基礎上發展為「請再注意競爭者」的觀點。
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