concrete reader 中文意思是什麼
concrete reader
解釋
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By concrete contrast between newspapers in such aspects as managing cost control, report contents, report mode, reader group, the difference in advertisement orientation, trademark creation and so on, the author puts forward suggestions on how the three major finance and economics newspapers including china business, 21cn business herald, the economic observer execute their cost advantage strategy, the differentiation strategy, and the quality strategy
通過具體對比各報在管理成本控制,報道內容、報道方式、讀者群和廣告定位的差異性,以及品牌打造等方面的優缺點,分析了《中國經營報》 、 《 21世紀經濟報道》 、 《經濟觀察報》各自是如何實施成本領先戰略、差異化戰略和品牌戰略的。
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