consumer market segmentation 中文意思是什麼

consumer market segmentation 解釋
消費者市場區隔
  • consumer : n. 1. 【經濟學】消費者，用戶。2. 用電設備。3. 【生物學】消費有機體。
  • market : n 1 （尤指牲畜和食品的）集市；市場；菜市，菜場。2 需要，銷路；推銷地區。3 市價；行情，市面，市況...
  • segmentation : n. 1. 分割；切斷。2. 【生物學】（細胞）分裂；（動物）分節；斷裂。
  1. It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity

    通過市場細分，可以反映出不同消費者需求的差異性和類似性，從而為企業在市場營銷活動過程中認識市場、選擇目標顧客提供依據。
  2. At the same time it inverses the tradition thinking mode - the market subdivides, the segmentation, targeting consumer, positioning. when opportunities cannot be found from the consumer and the competitor, you can use the mode which establishes a new localization theory frame based on the horizontal marketing. it will carry on the difference reorganization : seeks the targeted customer ’ s need, then from macroscopic to microscopic aspect to proof the feasibility of the method

    本文將進行從微觀到宏觀的思維轉變，利用水平營銷的思維建立新的定位理論框架，將現有的信息組合進行重組:差異化的尋找? ?目標客戶的選擇，然後從宏觀、中觀、微觀方面分析，論證方法的可行性，打破傳統的定位觀是從宏觀過渡到微觀。
  3. In the paper, i bone the line market analysis and consumer survey with the facts of enterprise rather than with the profound theories and the most advanced methods. through the market segmentation, the target market selection and market location, i finally establish the marketing schema, which is available and operational

    在制定天威酒入市的市場營銷戰略過程中，筆者沒有選擇高深的理論和最前沿的方法，而是結合天威酒業的實際情況，進行了行業市場分析、消費者調查，經過市場細分、目標市場選擇、市場定位，制定出與公司資源狀況相匹配的、操作性強的營銷方案。
  4. The theory of market segmentation stems from philip cottelle ' s marketing interest theory ; the principles of target market selection are based on michael porter ' s competition model of five forces and swot analysis ; the theory of market positioning evolves from a1 ries and jack trout ' s new positioning theory of " paying attention to the consumer " to " paying more attention to the competitor "

    科特勒的銷售利益論，而目標市場選擇的原則是基於邁克爾波特的五力競爭模型和swot分析，市場定位的觀點是在里斯和特勞特新定位理論的「請注意消費者」的基礎上發展為「請再注意競爭者」的觀點。
  5. By adopting the modern market theory and through scientific market research, this paper has analyzed the exercising and entertainment product market of jinan city from the aspects of its present situation, development trend, competition etc, determined the variable and market segmentation, determined the target market according to the competitiveness of this company, that is middle and low grade consumption group among consumer markets, and enterprise and public institution among institutions ( manager ) markets, targeted appropriate market and raised feasible marketing combination strategy

    本文運用現代市場營銷理論，通過科學的市場調研，對濟南市健身休閑產品市場的現狀及發展趨勢、競爭狀況等方面進行分析，確定細分變量與市場細分，根據本企業的競爭能力，確定了以消費者市場中的中低檔消費群體以及機構（經營者）市場中的企事業單位市場為目標市場，進行了恰當的市場定位，並提出了可行的營銷組合策略建議。
  6. Through the analysis of online consumer behaviors under the leadership of a modern consumer - oriented marketing theory, the third part systematically studied the web ads marketing strategy, including the principles, the market segmentation, the integration of traditional media and web ads, decision - making of the goals, the channels and contents of the web ads

    通過對網上消費者行為的分析，在以消費者為中心的現代營銷思想的指導下，本文第三部分系統地研究了網路廣告營銷戰略。包括網路廣告的原則，網路廣告的市場細分，網路廣告與傳統媒體的整合，網路廣告的目標決策、渠道決策以及內容決策。
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