culture meaning to brand 中文意思是什麼
culture meaning to brand
解釋
品牌訴求-
Place is the permanent brand of architecture and place creation is always the research project of architects with the development of the age ， place ? ? the end results of human material culture and spirit culture ? ? undergoes storm and stress but the real meaning of place still has clear and precise line of thoughts human 、 building 、 scenes ? ? poetic independent existing space space creation ? ? expresses and shows the real meaning of place ， interlaces the changing objective and positive multiple affirmation and negation but the road of research is still continuing ： seeking the new idea unanimous with the age human 、 building 、 scenes answers the place ， multi - dimensional system answers place creation the twenty - first century is the age of variety ， after discovering the complex phenomena ， research the age nature of place ? ? obscurity ， attempt new idea of creation ： obscure edge through bluring the edge of building and city ， break the separating condition of building and city ， unify the urban structure actively ， propel the union of building and city through openning design ； through bluring the edge of building and environment ， break the condition that environment attaches to building ， make landscape design become natural ， and combine them into ecologic scene of building and multiple experence of scene ： through bluring the edge of building and universe ， break the rational outline of building ， create multi - dimensional sensational edge of shape ， make building become an earth scene ， just like the mirage of flourishing city ， and prompt to exploit underground space
人、建築、場景解讀了場所，多維的系統解讀了場所創作。二十一世紀是多元化的時代，在揭開紛繁交錯的現象面紗之後，探索場所的時代屬性? ?模糊性，嘗試新的創作理念：模糊邊緣。試圖通過模糊建築與城市的邊緣，打破建築與城市的分離狀態，動態整合城市肌理，以開放型的設計推動建築城市一體化；通過模糊建築與環境的邊緣，打破環境是建築之外附屬的狀態，使環境景觀設計自然而然化，並將二者融合形成綠色生態的建築場景與多層次的景觀體驗；通過模糊建築與天地的邊緣，打破建築理性的邊緣輪廓線，塑造多維感性邊緣的形體，使建築成為一種大地景觀，猶如繁華都市裡的海市蜃樓，並同時帶動了地下空間的探索。 -
After looking back on the historical evolution of corporation identity, brand identity, and product identity, the significance of product identity in the it industry, especially in communication equipments manufacture, is reaffirmed here. the essential meaning of product identity is that ? hat the corporation culture cares for is to plan a systematic and long - range profitable strategy with a view on some non - design elements : the market orientation, the technical standard, the productive capacity, the main developing trend for its own industry. .,
本文闡述了從企業識別ci到品牌識別bi到產品識別pi的概念發展歷程，重新確立了產品識別在it設備製造企業的重要地位。提出產品識別的本質含義即企業設計文化的核心所在不是某件產品設計的成敗，而是在融匯企業的市場定位、技術水平、生產能力、行業發展趨勢等等非設計元素基礎上制訂的、著眼于企業長遠利益的系統設計戰略。
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