customer database marketing 中文意思是什麼
customer database marketing
解釋
顧客數據庫營銷-
It combines the best business practice and data mining, database, single marketing, sale automation, and other information technologies, which provides business automatic solution for sale, customer service, decision support and so on. it brings a foremost positions facing to customers based on electronic commerce and, then consequently carries out the transform from the traditional enterprise schema to modern schema based on electronic commerce
它將最佳的商業實踐與數據挖掘、數據倉庫、一對一營銷、銷售自動化以及其它信息技術緊密結合在一起，為企業的銷售、客戶服務和決策支持等領域提供了一個業務自動化的解決方案，使企業有了一個基於電子商務的面對客戶的前沿，從而順利實現由傳統企業模式到以電子商務為基礎的現代企業模式的轉化。 -
It mainly includes pre - sale and after - sale services, technical support, tele - marketing, customer and member management, business activity promotion, consultation and training, database marketing, test driving and customer satisfaction survey
主要服務內容包括售前/售後服務，技術支持，電話營銷，客戶/會員管理，商業活動推廣，咨詢培訓，數據庫營銷，試乘試駕，客戶滿意度調查等。 -
This system includes customer basic information management, sales opportunity management, time management, personal database, marketing library, customer information analysis, contact management, order management and call center
該系統由客戶基本信息管理、銷售機會管理、時間管理、個人資料庫、市場知識庫、客戶資料分析、聯系管理、訂單管理、呼叫中心8個功能模塊組成。 -
Proceed with warehouse current situation of the data, has stated the function of the data warehouse of marketing in the future emphatically ; second part introduce marketing data basic conception involved in the warehouse mainly, include some basic conception and basic operation mainly among them ; the third part to marketing data abstraction of data of the warehouse mainly, marketing data of warehouse include marketing data of database of operating etc. mainly, the data to draw according to one basic marketing basic function of company mainly, with entering commonly, round pin, storing the system the samly, this text provides detailed procedure and data ; some data in the data warehouse of marketing come from the relevant theme in addition, a series of measures including the products, taking in the customer, rival and marketing mainly ; make a more detailed explanation to the enterprise layer model of the data warehouse of marketing mainly with fourth part of this text, usually, the model of a datum warehouse includes three big basic respects mainly : conceptual model, logic model and physical model
從數據倉庫現狀入手，著重說明了未來營銷數據倉庫的作用；第二部分主要介紹了營銷數據倉庫中所涉及的基本概念，其中主要包括一些基本概念和基本操作；第三部分主要是對營銷數據倉庫中數據的提取，營銷數據倉庫中的數據主要包括操作型營銷數據庫中的數據，這部分數據主要是根據一個基本營銷公司的基本職能進行提取，和通常的進、銷、存系統一樣，本文給出了詳細的流程和數據；另外營銷數據倉庫中的一部分數據來自於營銷過程與其相關的主題，主要包括營銷的四個基本步驟和幾個基本主題（產品、客戶、競爭對手） ；本文的第四部分主要對營銷數據倉庫的企業級模型做一個比較詳細的說明，通常，一個數據倉庫的模型主要包括三個大的基本方面：概念模型、邏輯模型和物理模型。 -
Among the suggestions, the following two are emphasized : first, gradually promoting " one - to - one marketing " with the establishment and analysis of the customer database, and expanding customer relationship and customer value through customer relationship management to obtain unparalleled competitive advantages ; secondly, organizing the human resources from the marketing stand point by applying company ' s outside marketing means to its internal marketing, and improving the company employees " quality through the inside marketing
其中重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部營銷，提高公司的整體素質。 -
On this basis, combining network characteristic and internet marketing " s example this thesis discusses operational strategy of network marketing detailedly in respect of designing and publicizing of website, internet advertisement and database marketing etc. meanwhile, in order to explain how to utilize the latest marketing resources - internet, this thesis studies how to attract more consumers to access enterprise " s web marketing site in application of e - mail, designing and using of faq, application of navigation system and searching engine, using of bbs and usenet in internet marketing, thus meets customer " s demand preferably, builds up corporate image impressingly and actualize marketing in the internet
在此基礎上，結合網路的特徵和企業網上營銷的實例，從營銷站點的設計、宣傳，網路廣告以及數據庫營銷等方面詳細地論述了網路營銷運作策略。同時，為了說明如何有效地利用internet這一最新的營銷資源，本文從e - mail在網路營銷中的運用、 faq的設計與使用、導航器和搜索引擎在網路營銷中的運用、藉助bbs和usenet開展網路營銷這四個方面研究了如何吸引更多的用戶訪問企業的web營銷站點，從而更好地滿足顧客的需求，樹立深入人心的企業形象，實現企業在internet上市場營銷。 -
According to the relevant theory of relationship marketing - a new markting trend for the 21 century, this paper gives some proposals on how to develop relationship marketing based on crm, database marketing and interrior marketing. it emphasizes on two aspects : first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as competitive advantage difficult to imitate by the rivals. second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerfull human resourse management based on the marketing concept
其中，重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，採用「圍欄戰術」 ，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部資源，提高公司的整體素質。 -
It emphasizes on two aspects : first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as well as competitive advantages difficult to imitate by the rivals. second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerful human resource management based on the marketing concept
其中重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，採用「圍欄戰術」 ，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部營銷，提高公司的整體素質。
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