deontological ethics 中文意思是什麼

This paper has analyzed several main modern enterprise ’ s marketing ethical evaluation theories and models, which conclude some basic evaluation theories : the basic ideology of chinese business ethics standing for the eastward values, the utilitarian theories and the deontological theories which both stand for westward ethical systems ; three special evaluation theories : the social justice framework, the proportionality framework and the prima facie duty framework ; and five primary evaluation models : the cavanagh ’ s ethics decision - making tree model, the laczniak ’ s questionnaire model, the hunt - vitell model, the blanchard - peale ethics - checking model and the smith ’ s marketing ethics sequential system model

現代企業營銷道德評價的基本理論包括代表東方價值觀念的中國商業道德基本思想和代表西方倫理體系的道德評價基本理論? ?功利論和道義論，具體理論包括羅斯顯要義務理論、加勒特相稱理論、羅爾斯社會公正理論，具體模型有卡瓦納道德決策樹模型、萊茲尼克問題式模型、亨特-維特爾模型、布蘭查德-皮爾道德核查模型、史密斯營銷道德連續體模型。

By applying the ethics research method to the two frequently encountered issues in hr management - dismissal of employees in breach of contract and constitution of new employee ' s physical checkup standard, this paper points out the ethics problems existed and their modes. citing the moral standards such as integrative social contracts theory, telelogical and deontological, this paper makes an ethics judgement and therefore draws out the two ethics relationships : one is the ethical relationship between the enterprise and the employees ( via establishing enterprise ethics, the ethical level of enterprise conducts and the employees " capability can be greatly enhanced and eventually translated into employees " enthusiasm for work, consequently the employees may bring their all potentialities into full play to achieve overall development of both the individuals and the enterprise. ) ; the other is the ethical relationship between the enterprise and society ( being one of the principal parts of social entities, the enterprise should serve and reward the society while pursueing the proprietor ' s profits, and sustain a relationship which is suitable for market and civilization societies " spirit and rules. )

本文通過對人力資源管理中經常遇到的兩個問題? ?辭退違紀員工、制定新員工入職體檢標準，採用倫理學的研究方法，指出其中的倫理問題及其類型；運用綜合社會契約論、目的論、義務論等道德標準進行了倫理判斷，在此基礎上，引申出企業與雇員的倫理關系（即通過企業的倫理建設提高企業行為的倫理水平，以及全面提升員工素質，內化為員工的工作熱情，從而充分發揮員工潛能，實現個人的全面發展和企業的全面進步）和企業與社會的倫理關系（企業是社會存在主體之一，在追求所有者利益的同時，也應服務社會、回報社會，與社會保持適宜於市場社會、文明社會精神和準則的關系） ；同時，運用倫理決策過程模型分析了產生倫理問題的原因；最後，提出了一個分兩步走的倫理解決方案：第一步以守法為導向的企業倫理建設，這是倫理建設的底線；第二步是在此之上採取多種辦法構建倫理建設體系。