desired competitors 中文意思是什麼
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Therefore chapter 3 first discusses the concept of customer value. then it puts forward the three levels of customer value creation, namely fundamental value, customer desired value, and the value of surpassing competitors or customer expectation
第三章首先闡述客戶價值的內涵，探討客戶價值創造的三個層面：基礎價值、客戶期望價值、超越競爭者或客戶期望的價值。
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