destination marketing 中文意思是什麼

destination marketing 解釋
目的地營銷
  • destination : n. 1. 〈罕用語〉指定，預定，註定。2. 目的地，指定地。3. 目的，目標。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. Tourism destination theme catchword is the final conclusions for positioning research, which direct destination ' s marketing

    旅遊形象口號是旅遊形象定位的顯示性結論，是地方旅遊營銷的重要指導方向，也是地方旅遊營銷的基礎。
  2. According to previous work suggesting that event interest, risk constraint, and financial constraint will affect potential attendees ’ desire to attend and their sense that it is feasible to attend, this paper makes use of the confirmatory study to establish the theory construct, and confirms it in the empirical study. the significance in theory and its implication for. 2008 beijing olympic games are proposed finally. main conclusions of this paper are : event interest and constraints fully mediated the effects of motives and background on respondents ’ sense that it was feasible for them to attend. financial constraint did affect desire to attend. the desire to socialize and eustress had direct and positive effects on interest in the event and the desire to attend the event. results suggest the value of segmented sport event marketing that appeals to both travel and fan motives. in the last, this paper, according to the results of this research and the holding experiences of the successive olympic games, from the angle of special tourism events marketing, puts forward some olympics tourism strategies, for example destination branding marketing strategy, and emphasizes some advertent problems in olympic tourism marketing works, aims to pose some rational propositions for the operation of olympics tourism marketing

    以往的研究表明事件吸引力、風險限制因素、財務限制因素都會影響潛在參與者渴望參與的程度以及對于參與可實行性的感知，基於此，本文採用驗證性研究方法，首先建立理論架構，然後在實證研究中加以驗證，並提出了研究的理論意義及對2008年北京奧運會的現實意義和啟示。本文得出的主要研究結論包括:事件吸引力和人們對于限制因素的感知程度作為中間變量完全削弱了旅遊動機和潛在參與者背景對于參與奧運會旅遊可實行性的影響;財務方面的限制因素會影響人們參與奧運會的渴望程度;渴望社交和追求勵志性對事件吸引力和人們渴望參與奧運會的程度有一個直接和積極的作用和影響。研究結果還表明作為奧運會舉辦方，應該認識到體育事件市場細分的重要性。
  3. This thesis made target at the image destion of tourist destination, based on the theory of tourism management, marketing, tourism geography, tourism psychology and tourism planning. the writer summarized researching fruit on the design of the image of tourism destination inside and outside the country, and explores the definition as well as components of tourism image. the writer analysis form processes from tourists and planners, and put forward a point of view, that is design of image of tourism destination should be approved by market

    本文以旅遊目的地的形象設計作為研究對象，以旅遊管理學、市場營銷學、旅遊地理學、旅遊心理學以及旅遊規劃理論作為研究基礎。本文首先總結了國內外有關旅遊目的地形象設計的研究成果，探討了旅遊形象的概念、定義，並從旅遊者、旅遊規劃者兩個不同的角度分析了旅遊目的地形象的形成過程，指出旅遊目的地的形象設計必須得到客源市場的認可。
  4. By analyzing the tactics of destination image marketing and service promotion in turpan, this paper discusses the significance and profound and lasting influence of the destination marketing on the tourism destination

    本文結合吐魯番地區的旅遊目的地形象營銷策略和旅遊目的地產品服務促銷策略，探討了旅遊目的地營銷對目的地的重要意義和深遠影響。
  5. According to the analysis of necessity the second part drew the final conclusion that is to develop ethical marketing strategy for the combination of marketing ethics and strategic marketing management ethical marketing strategy was defined by its own concept, character and some other confusing concepts. it was explained through 5 steps which are environment analysis of ethical marketing, the destination establishment of ethical marketing strategy, laying out the practical scheme of ethical marketing strategy and fulfillment & control of ethical marketing strategy

    然後，具體闡述營銷道德與營銷戰略管理結合的途徑? ?開發道德型營銷戰略，對道德型營銷戰略從定義、特徵、易混淆概念辨析三個方面進行界定，並論述開發道德型營銷戰略的五個步驟：道德型營銷環境分析、道德型營銷戰略目標、道德型營銷戰略方案制定、道德型營銷戰略方案實施和道德型營銷戰略控制。
  6. So marketing is necessary when developing tourist destination

    第六章是旅遊地市場推廣。
  7. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  8. The tourism destination marketing is a new concept on the tourism marketing and a brand - new way carried out at regional level

    摘要旅遊目的地營銷是旅遊營銷的一種新的營銷思路，是在地區層次上進行的嶄新的旅遊營銷方式。
  9. The brief analysis of marketing : the construction of the leshan tourism airport can promote the realization of international tourism city, and enhance the image and international reputation of leshan city ; promote leshan becoming the independent travelling destination to realize the change from the tourist - oriented tourism to tourism and holiday type ; optimize the leshan tourism structure to be more attractive to the domestic and foreign tourists as a tourist market ; play the leading part of emei mountain and leshan giant buddha in the world natural and cultural heritage further to drive the tourism resources development of the region and spped up the process of the goal of “ to be the best tourism city in china "

    市場簡要分析：樂山旅遊機場的興建，對促進樂山國際旅遊城市目標的實現，提升樂山市整體形象和國際知名度；促進樂山成為獨立的旅遊目的地，使樂山旅遊由觀光型向觀光度假型轉變；促進樂山遊客結構的優化，更好地吸引國內外遊客，形成旅遊大市場；進一步發揮峨眉山、樂山大佛世界自然與文化遺產的龍頭作用，帶動周邊區域旅遊資源的開發利用，促進樂山市「創中國最佳旅遊城市」戰略目標的實現具有十分重要的作用。
  10. Application of struts framework in development of china destination marketing system

    框架在中國旅遊目的地營銷系統中的應用
  11. At present, in the practice of internal travel marketing, according to the differences of subjects who participate in travel marketing, it can roughly be divided into two kinds of destination marketing led by government and travel enterprise marketing led by market. travel marketing limited too much by government is questioned more and more seriously by every aspect. travel enterprise marketing led by market should be the main developmental direction for internal travel marketing

    目前，在國內旅遊市場營銷實踐中，按照參與旅遊營銷主體的不同，大致可以分為政府主導下的目的地營銷和市場主導下的旅遊企業營銷兩種類型；政府過多地參與旅遊營銷正在越來越多地受到各方面的質疑，市場主導下的旅遊企業營銷應該是國內旅遊市場營銷發展的主要方向。
  12. The planning must summarize the above three parts to judge swot ( strength, weakness, opportunity and threat ) of county tourism. in nuclear layer, strategy planning consists of strategic target and disposal to advantage the management of county tourism ; brand scheme includes image - building of destination, integrated planning of tourist product and marketing planning of destination, and the three parts associate close. the motive of dividing so is to emphasize a starting point from hastening tourist experience, and to strengthen practicability of brand scheme, so that stmdb comes true indeed. the paper accounts for the above contents at length

    基礎層面分析不僅包括對市場和資源的調查與分析，還應對其他環境條件進行調查分析，並最終進行swot綜合判斷；在核心層面，將戰略規劃分為戰略目標和戰略部署兩部分，以便於區縣旅遊業的宏觀管理；而旅遊目的地形象策劃、旅遊產品綜合規劃、旅遊目的地營銷規劃三部分內在關聯，構成了品牌策劃子系統的主要內容，這樣劃分的目的，是強調應以遊客游旅體驗水平的提高作為根本出發點，增強品牌策劃的系統操作性，真正實現品牌化經營旅遊目的地的目標。
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