differentiated marketing 中文意思是什麼
differentiated marketing
解釋
差別性市場策略- differentiated : 分化型
- marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
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Furthermore, on the basis of analyzing by normalized analysis method, the source of the governmental policy differentiated is that there are no efficent market mechanism and no perfect guarantee system according to the above analysis, the author suggests the following methods to solve the problem : first, we must strengthen the concept of " marketing " and weaken the concept of " government regulation " which has been strengthened before
進一步，論文運用規范分析方法分析出政府政策在運作過程中被異化的根源是：政策因缺乏完善的市場傳導機制和制度保障，致使政策在運作過程中走了樣，生出與政策目標相背的結果。在上述分析的基礎上，本論文嘗試著給出以下的對策建議：首先，應強化「市場化」的觀念，相對弱化被過分強化的「政府干預」的觀念，講求政府干預的效果。 -
We must segment customers to work out differentiated marketing strategies for different customer segments
要細分客戶群，並對不同的客戶群提供差異性的營銷策略。 -
Based on this reality, this thesis makes an effort to search for the most suitable marketing theories and approaches. especially in market segmentation target market selection and market positioning, the author attempts to divide the construction pump market into nine segments according to his interest - oriented role division method and the numerical method of the evaluation of differentiated market. in accordance with its value and the degree of competition, the author picks out five differentiated markets and makes appropriate market positioning strategy in product, brand and corporation by taking into consideration the features of the selected differentiated market
正是基於以上現象，本文在尋找適合中國建築用泵行業的市場營銷的理論與方法上做了些努力，特別在市場細分、目標市場選擇和市場定位方面，嘗試了自創的利益導向型的角色劃分法和細分市場的評價數值法，把中國建築用泵市場細分為九個細分片，並根據價值的高低和競爭程度的強弱選擇了五個細分市場，再針對所選擇細分市場的特點分別在產品、品牌和公司層次上制訂了相應的定位策略。
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